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TABLE OF CONTENTS15 sections

Small Business Management

01Small Business Management 02Foundations Of Small Business Management 03Entrepreneurial Strategy And Business Models 04Opportunity Feasibility And Business Planning 05Ownership Legal Structure And Governance 06Market Research And Customer Strategy 07Marketing Sales And Customer Relationships 08Operations Supply Chains And Quality Management 09Accounting Cash Flow And Financial Control 10Small Business Financing And Investment Decisions 11People Management And Entrepreneurial Leadership 12Performance Analytics And Managerial Decision Making 13Digital Transformation Ai And Cybersecurity 14Risk Ethics Sustainability And Resilience 15Growth Innovation Succession And Exit

Chapter 6

Marketing Sales And Customer Relationships

PREVIOUS SECTIONMarket Research And Customer Strategy UP NEXTOperations Supply Chains And Quality Managem...

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