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Performance Marketing Bootcamp
Graduate Program in Marketing Management
Explore Performance Marketing Bootcamp as part of Graduate Program in Marketing Management. Read the syllabus and available chapters online.
Academic programmeGraduate Program in Marketing Management
LevelGraduate
Reading sections16
SourceLibrary syllabus and chapters
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01
Performance Marketing BootcampSyllabus
02Performance Marketing Foundations And Operating ModelsChapter 1
03Market Insight Segmentation And Value PropositionsChapter 2
04Objectives Metrics And Unit EconomicsChapter 3
05Budgeting Forecasting And Channel Portfolio StrategyChapter 4
06Data Tracking And Marketing Technology ArchitectureChapter 5
07Search Shopping And Marketplace AdvertisingChapter 6
08Paid Social Display Video Programmatic And Retail MediaChapter 7
09Affiliate Influencer And Performance PartnershipsChapter 8
10Creative Strategy Offers And Conversion Rate OptimizationChapter 9
11Experimentation Causal Inference And IncrementalityChapter 10
12Attribution And Marketing Effectiveness MeasurementChapter 11
13Campaign Optimization Automation And AiChapter 12
14Lifecycle Crm And Retention PerformanceChapter 13
15Reporting Analytics And Managerial Decision MakingChapter 14
16Ethics Governance And The Future Of Performance MarketingChapter 15
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