HomeLibraryMedia Planning & Buying

Cover of Media Planning & Buying

Accessible digital edition

DIGITAL E-BOOKBachelor

EXPLORE THIS TITLE

Media Planning & Buying

Bachelors Program in Mass Media Management

Explore Media Planning & Buying as part of Bachelors Program in Mass Media Management. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Mass Media Management

LevelBachelor

Reading sections16

SourceLibrary syllabus and chapters

No account needed • Read on any device

INSIDE THE BOOK

Explore the chapters.

Jump into any section and continue reading at your own pace.

Media Planning & BuyingSyllabus

Media Planning And Buying EcosystemChapter 1

Marketing Communication And Media ObjectivesChapter 2

Audience Research Segmentation And Consumer InsightChapter 3

Media Measurement And Planning MathematicsChapter 4

Media Strategy And Integrated Channel PlanningChapter 5

Budgeting Allocation And SchedulingChapter 6

Traditional Media Planning And BuyingChapter 7

Digital Search Social And Mobile MediaChapter 8

Programmatic Advertising And Ad TechChapter 9

Media Plan Development And Decision FrameworksChapter 10

Campaign Trafficking Execution And Quality AssuranceChapter 11

Analytics Attribution And Campaign OptimizationChapter 12

Commercial Management Negotiation And Agency GovernanceChapter 13

Ethics Privacy Regulation And Responsible MediaChapter 14

Ai Automation And The Future Of Media InvestmentChapter 15