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TABLE OF CONTENTS16 sections

Media Management & Communication

01Media Management & Communication 02Foundations Of Media Management And Communication 03Media Industries Markets And Economics 04Communication Theories And Media Effects 05Audiences Consumers And Media Research 06Strategic Media Management And Planning 07Content Editorial And Creative Management 08Media Production Projects And Operations 09Media Marketing Branding And Integrated Communication 10Revenue Distribution And Media Business Models 11Digital Platforms And Media Transformation 12Media Analytics And Evidence Based Decision Making 13Organization Leadership And Stakeholder Communication 14Media Law Ethics And Governance 15Artificial Intelligence Automation And Media Innovation 16Emerging Trends And Integrated Media Management Practice

Chapter 11

Media Analytics And Evidence Based Decision Making

PREVIOUS SECTIONDigital Platforms And Media Transformation UP NEXTOrganization Leadership And Stakeholder Comm...

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