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Legal Aspects & Intellectual Property
Graduate Program in Brand Management
Explore Legal Aspects & Intellectual Property as part of Graduate Program in Brand Management. Read the syllabus and available chapters online.
Academic programmeGraduate Program in Brand Management
LevelGraduate
Reading sections15
SourceLibrary syllabus and chapters
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01
Legal Aspects & Intellectual PropertySyllabus
02Legal Foundations For Brand ManagementChapter 1
03Intellectual Property Foundations And Brand StrategyChapter 2
04Trademark Creation Clearance And RegistrationChapter 3
05Trademark Use Infringement And Brand IntegrityChapter 4
06Copyright Design Trade Dress And Patent InterfacesChapter 5
07Trade Secrets And Confidential Brand AssetsChapter 6
08Ownership Contracts And Brand RelationshipsChapter 7
09Advertising Consumer Protection And Competition LawChapter 8
10Digital Brands Platforms And Online CommerceChapter 9
11Data Privacy Cybersecurity And Ai In BrandingChapter 10
12International Protection And Cross Border ComplianceChapter 11
13Licensing Franchising And Ip CommercializationChapter 12
14Monitoring Enforcement And Dispute StrategyChapter 13
15Ip Portfolio Governance Ethics And Future StrategyChapter 14
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