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International Marketing Strategy
Graduate Program in Marketing Management
Explore International Marketing Strategy as part of Graduate Program in Marketing Management. Read the syllabus and available chapters online.
Academic programmeGraduate Program in Marketing Management
LevelGraduate
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01
International Marketing StrategySyllabus
02Foundations And Scope Of International MarketingChapter 1
03Internationalization Theories And Global Competitive StrategyChapter 2
04International Marketing Environment And Country RiskChapter 3
05Culture Consumer Behavior And Cross Cultural ManagementChapter 4
06International Market Intelligence Research And AnalyticsChapter 5
07International Market Selection Segmentation And PositioningChapter 6
08Foreign Market Entry And Expansion DecisionsChapter 7
09Global Integration Local Responsiveness And Marketing PlanningChapter 8
10International Product Service Innovation And Brand StrategyChapter 9
11International Pricing And Revenue ManagementChapter 10
12Global Channels Retailing And Supply NetworksChapter 11
13International Integrated Marketing CommunicationsChapter 12
14Digital Platforms E Commerce Ai And Marketing TechnologyChapter 13
15International Sales Partnerships And Customer RelationshipsChapter 14
16Implementation Governance Ethics And The Future Of International MarketingChapter 15
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