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International Marketing
Bachelors Program in Marketing Management
Explore International Marketing as part of Bachelors Program in Marketing Management. Read the syllabus and available chapters online.
Academic programmeBachelors Program in Marketing Management
LevelBachelor
Reading sections16
SourceLibrary syllabus and chapters
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01
International MarketingSyllabus
02Foundations Of International MarketingChapter 1
03Global Marketing Environment And InstitutionsChapter 2
04Culture And Cross Cultural Consumer BehaviorChapter 3
05International Marketing Research And IntelligenceChapter 4
06International Segmentation Targeting And PositioningChapter 5
07Market Selection And Entry StrategiesChapter 6
08Global Competitive Strategy And Market PlanningChapter 7
09International Product Service And Brand ManagementChapter 8
10International Pricing And Financial ConsiderationsChapter 9
11International Channels Logistics And E CommerceChapter 10
12International Marketing CommunicationsChapter 11
13International B2B Sales And Relationship ManagementChapter 12
14Implementation Organization And Performance AnalyticsChapter 13
15Law Ethics Sustainability And Marketing GovernanceChapter 14
16Digital Transformation And The Future Of International MarketingChapter 15
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