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TABLE OF CONTENTS15 sections

International & Global Brand Management

01International & Global Brand Management 02Foundations Of International And Global Brand Management 03Global Brand Environment And Market Selection 04Cross Cultural Consumer And Business Buyer Behavior 05Global Brand Equity And Competitive Advantage 06International Brand Research And Insight Analytics 07Global Brand Strategy Standardization And Adaptation 08Brand Identity Positioning And Localization 09Global Brand Architecture Portfolios And Innovation 10International Expansion And Market Entry 11Global Integrated Marketing Communications 12Omnichannel Delivery Pricing And Customer Experience 13Global Brand Performance Valuation And Decision Making 14Governance Ethics Sustainability And Reputation Risk 15Digital Transformation Ai And The Future Of Global Brands

Chapter 12

Global Brand Performance Valuation And Decision Making

PREVIOUS SECTIONOmnichannel Delivery Pricing And Customer Ex... UP NEXTGovernance Ethics Sustainability And Reputat...

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