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TABLE OF CONTENTS15 sections

International Business

01International Business 02Foundations Of International Business And Globalization 03National Institutions And The Global Business Environment 04Culture And Cross Cultural Management 05International Trade Investment Policy And Regional Integration 06International Monetary And Financial Management 07Global Market Intelligence Country Selection And Analytics 08Foreign Market Entry And International Expansion 09Global Competitive Strategy And Organization Design 10International Marketing And Customer Strategy 11Global Operations Sourcing And Supply Networks 12Global Talent Leadership And Negotiation 13Digital International Business Platforms And Ai 14Ethics Governance Sustainability And Enterprise Risk 15Geoeconomics Emerging Trends And Global Strategy Integration

Chapter 9

International Marketing And Customer Strategy

PREVIOUS SECTIONGlobal Competitive Strategy And Organization... UP NEXTGlobal Operations Sourcing And Supply Networ...

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