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Hospitality Marketing & Sales

Post Graduate Program in Hotel Management

Explore Hospitality Marketing & Sales as part of Post Graduate Program in Hotel Management. Read the syllabus and available chapters online.

Academic programmePost Graduate Program in Hotel Management

LevelPost Graduate

Reading sections16

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Hospitality Marketing & SalesSyllabus

Foundations Of Hospitality Marketing And SalesChapter 1

Hospitality Market Environment And Strategic AnalysisChapter 2

Marketing Research And Market IntelligenceChapter 3

Hospitality Consumer And Organizational Buying BehaviourChapter 4

Segmentation Targeting And PositioningChapter 5

Strategic Marketing Planning And Competitive GrowthChapter 6

Hospitality Products Services Experiences And BrandsChapter 7

Pricing Revenue Management And ProfitabilityChapter 8

Distribution Intermediaries And Hospitality E CommerceChapter 9

Integrated Marketing Communications And Digital EngagementChapter 10

Professional Selling And Sales ManagementChapter 11

Key Accounts Corporate Business And Mice SalesChapter 12

Crm Loyalty Reputation And Customer RetentionChapter 13

Marketing Technology Analytics And Artificial IntelligenceChapter 14

Governance Sustainability And The Future Of Hospitality MarketsChapter 15