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Cover of Hospitality Marketing

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Hospitality Marketing

Post Graduate Program in Hotel Management

Explore Hospitality Marketing as part of Post Graduate Program in Hotel Management. Read the syllabus and available chapters online.

Academic programmePost Graduate Program in Hotel Management

LevelPost Graduate

Reading sections16

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Hospitality MarketingSyllabus

Foundations Of Hospitality MarketingChapter 1

Hospitality Markets And The Marketing EnvironmentChapter 2

Guest Behaviour And The Customer JourneyChapter 3

Marketing Research And Market IntelligenceChapter 4

Segmentation Targeting And PositioningChapter 5

Hospitality Offerings Experiences And Service QualityChapter 6

Branding Reputation And Portfolio StrategyChapter 7

Pricing Demand And Revenue Oriented MarketingChapter 8

Distribution And Hospitality Channel ManagementChapter 9

Integrated Marketing CommunicationsChapter 10

Digital Social And Mobile Hospitality MarketingChapter 11

Relationship Marketing Crm And LoyaltyChapter 12

Marketing Analytics Ai And Decision MakingChapter 13

Strategic Marketing Planning And Performance ControlChapter 14

Responsible Marketing And The Future Of HospitalityChapter 15