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Global Branding & International Marketing
Graduate Program in Brand Management
Explore Global Branding & International Marketing as part of Graduate Program in Brand Management. Read the syllabus and available chapters online.
Academic programmeGraduate Program in Brand Management
LevelGraduate
Reading sections16
SourceLibrary syllabus and chapters
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01
Global Branding & International MarketingSyllabus
02Foundations Of Global Branding And International MarketingChapter 1
03Global Market Environment And Cross Cultural AnalysisChapter 2
04International Market Intelligence And ResearchChapter 3
05Global Segmentation Targeting And PositioningChapter 4
06International Market Selection And Entry StrategyChapter 5
07Global Brand Identity Meaning And EquityChapter 6
08Global Brand Architecture And Portfolio ManagementChapter 7
09Standardization Adaptation And LocalizationChapter 8
10International Product Service And Innovation StrategyChapter 9
11Global Pricing And Revenue StrategyChapter 10
12International Channels Retail And Commerce EcosystemsChapter 11
13Global Integrated Marketing CommunicationsChapter 12
14Digital Transformation Platforms And Ai In Global BrandingChapter 13
15Global Customer Experience Analytics And Brand ValuationChapter 14
16Global Brand Leadership Governance Ethics And The FutureChapter 15
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