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TABLE OF CONTENTS16 sections

Fundamentals of International Business

01Fundamentals of International Business 02Foundations And Evolution Of International Business 03National Institutions And The International Business Environme...04Culture Communication And Cross Cultural Management 05International Trade Investment And Economic Integration 06Global Monetary And Financial Environment 07International Market Intelligence And Analytics 08Global Strategy And Competitive Advantage 09Foreign Market Entry Alliances And Acquisitions 10Multinational Organization Governance And Control 11International Marketing And Customer Strategy 12Global Operations And Supply Chain Management 13International Finance Accounting And Taxation 14Global Talent Leadership And Negotiation 15Digital Transformation Platforms And Artificial Intelligence 16Responsible International Business Risk And Future Readiness

Chapter 10

International Marketing And Customer Strategy

PREVIOUS SECTIONMultinational Organization Governance And Co... UP NEXTGlobal Operations And Supply Chain Managemen...

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