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Entrepreneurship in Media & Entertainment
Bachelors Program in Mass Media Management
Explore Entrepreneurship in Media & Entertainment as part of Bachelors Program in Mass Media Management. Read the syllabus and available chapters online.
Academic programmeBachelors Program in Mass Media Management
LevelBachelor
Reading sections16
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01
Entrepreneurship in Media & EntertainmentSyllabus
02Foundations Of Media And Entertainment EntrepreneurshipChapter 1
03Media Industry Structure And EconomicsChapter 2
04Opportunity Recognition And Entrepreneurial StrategyChapter 3
05Audience Market And Competitor ResearchChapter 4
06Creative Ideation Value Propositions And Venture ValidationChapter 5
07Media Business Models And Revenue ArchitectureChapter 6
08Intellectual Property And Content Portfolio StrategyChapter 7
09Business Planning Financial Management And Unit EconomicsChapter 8
10Funding Investment And Venture ValuationChapter 9
11Content And Media Product ManagementChapter 10
12Branding Marketing And Audience GrowthChapter 11
13Distribution Platforms And Monetisation AnalyticsChapter 12
14Operations Teams And Entrepreneurial LeadershipChapter 13
15Digital Transformation Data And Artificial IntelligenceChapter 14
16Law Ethics Governance Scaling And Future ReadinessChapter 15
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