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E-Commerce & Marketplace Management

Bachelors Program in Marketing Management

Explore E-Commerce & Marketplace Management as part of Bachelors Program in Marketing Management. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Marketing Management

LevelBachelor

Reading sections16

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E-Commerce & Marketplace ManagementSyllabus

Foundations Of E Commerce And Digital MarketplacesChapter 1

Business Models Platform Economics And EcosystemsChapter 2

E Commerce Strategy And Market OpportunityChapter 3

Commerce Technology And Digital ArchitectureChapter 4

Customer Journey Ux And Conversion OptimisationChapter 5

Digital Merchandising Assortment And Content ManagementChapter 6

Marketplace Management And Partner GovernanceChapter 7

Pricing Promotions And Revenue ManagementChapter 8

Digital Demand Generation And Omnichannel MarketingChapter 9

Order Management Fulfilment And Reverse LogisticsChapter 10

Payments Security Fraud And TrustChapter 11

Customer Relationships Service And RetentionChapter 12

E Commerce Analytics Experimentation And Decision MakingChapter 13

Law Ethics Governance And Sustainable CommerceChapter 14

Ai Digital Transformation And The Future Of CommerceChapter 15