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TABLE OF CONTENTS15 sections

Digital & Modern Media

01Digital & Modern Media 02Foundations Of Digital And Modern Media 03Media Theories And Communication Models 04Digital Media Ecosystem And Industry Structure 05Digital Audiences Communities And User Behaviour 06Digital Content Strategy And Storytelling 07Multimedia Production And Content Operations 08Platforms Publishing And Distribution 09Social Media And Digital Community Management 10Digital Marketing Advertising And Campaign Management 11Media Business Models And Monetisation 12Media Analytics And Evidence Based Decision Making 13Media Technologies Data And Artificial Intelligence 14Media Law Ethics Safety And Governance 15Digital Media Strategy Transformation And Future Trends

Chapter 11

Media Analytics And Evidence Based Decision Making

PREVIOUS SECTIONMedia Business Models And Monetisation UP NEXTMedia Technologies Data And Artificial Intel...

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