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TABLE OF CONTENTS15 sections

Digital Media Fundamentals

01Digital Media Fundamentals 02Evolution And Foundations Of Digital Media 03Digital Media Technologies And Infrastructure 04Digital Content Forms Design And User Experience 05Platforms Algorithms And Digital Distribution 06Digital Audiences Participation And Media Theory 07Content Strategy Storytelling And Production Workflows 08Digital Media Economics And Business Models 09Digital Marketing And Community Management 10Media Analytics Research And Decision Making 11Digital Media Management And Transformation 12Media Law Ethics And Responsible Communication 13Data Governance Platform Governance And Online Safety 14Artificial Intelligence And Automation In Digital Media 15Emerging Media And Integrated Digital Strategy

Chapter 9

Media Analytics Research And Decision Making

PREVIOUS SECTIONDigital Marketing And Community Management UP NEXTDigital Media Management And Transformation

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