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Digital Marketing & Social Media Management
Bachelors Program in Mass Media Management
Explore Digital Marketing & Social Media Management as part of Bachelors Program in Mass Media Management. Read the syllabus and available chapters online.
Academic programmeBachelors Program in Mass Media Management
LevelBachelor
Reading sections16
SourceLibrary syllabus and chapters
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01
Digital Marketing & Social Media ManagementSyllabus
02Foundations Of Digital Marketing And Social MediaChapter 1
03Digital Consumer Behaviour And Audience InsightChapter 2
04Digital Marketing Strategy And PlanningChapter 3
05Digital Customer Journey And Experience ManagementChapter 4
06Digital Presence Websites And Search MarketingChapter 5
07Content Marketing And Digital StorytellingChapter 6
08Social Media Platform And Channel ManagementChapter 7
09Social Media Campaigns Communities And InfluencersChapter 8
10Digital Advertising Media Planning And Programmatic EcosystemsChapter 9
11Crm Email Automation And Social CommerceChapter 10
12Digital And Social Media AnalyticsChapter 11
13Research Experimentation And Data Driven Decision MakingChapter 12
14Marketing Technology Ai And Digital TransformationChapter 13
15Ethics Law Governance And Crisis ManagementChapter 14
16Integrated Strategy Performance Management And Future TrendsChapter 15
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