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TABLE OF CONTENTS16 sections

Digital Marketing & Social Media Communication

01Digital Marketing & Social Media Communication 02Digital Marketing And Communication Foundations 03Digital Consumer Behaviour And Audience Insight 04Digital Strategy And Campaign Planning 05Brand Communication Content And Storytelling 06Websites User Experience And Conversion 07Search Engine Marketing 08Social Media Strategy And Community Management 09Social Advertising Influencers And Social Commerce 10Email Mobile Crm And Marketing Automation 11Digital Advertising And Media Planning 12Digital Analytics Attribution And Optimisation 13Integrated Campaign Execution And Management 14Marketing Technology Ai And Digital Transformation 15Ethics Privacy And Digital Governance 16Emerging Trends And Professional Practice

Chapter 11

Digital Analytics Attribution And Optimisation

PREVIOUS SECTIONDigital Advertising And Media Planning UP NEXTIntegrated Campaign Execution And Management

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