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Digital Marketing
Bachelors Program in Marketing Management
Explore Digital Marketing as part of Bachelors Program in Marketing Management. Read the syllabus and available chapters online.
Academic programmeBachelors Program in Marketing Management
LevelBachelor
Reading sections16
SourceLibrary syllabus and chapters
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01
Digital MarketingSyllabus
02Digital Marketing Foundations And Industry LandscapeChapter 1
03Digital Customers Behavior And Journey MappingChapter 2
04Digital Marketing Strategy And PlanningChapter 3
05Digital Research Segmentation And Value PropositionChapter 4
06Digital Presence User Experience And ConversionChapter 5
07Content Marketing And Digital Brand ManagementChapter 6
08Search Engine MarketingChapter 7
09Social Media Communities And Influencer MarketingChapter 8
10Digital Advertising And Media ManagementChapter 9
11Email Mobile Crm And Marketing AutomationChapter 10
12Digital Commerce And Omnichannel MarketingChapter 11
13Digital Analytics Attribution And ExperimentationChapter 12
14Marketing Technology Data And Artificial IntelligenceChapter 13
15Ethics Privacy Security And Digital GovernanceChapter 14
16Digital Transformation Integrated Campaign Management And Future TrendsChapter 15
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