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TABLE OF CONTENTS16 sections

Design Thinking in Product Management

01Design Thinking in Product Management 02Foundations Of Design Thinking 03Design Thinking Models And Product Lifecycle 04Customer Discovery And Empathic Research 05Insight Synthesis And Customer Modelling 06Problem Framing And Opportunity Definition 07Ideation And Concept Development 08Prototyping Products And Services 09Testing Validation And Experimentation 10Product Strategy And Business Viability 11Design Analytics And Evidence Based Decisions 12Service Systems And Omnichannel Design 13Digital Products Ai And Emerging Technology 14Inclusive Ethical And Sustainable Design 15Leadership Facilitation And Organisational Adoption 16Implementation Scaling And Future Practice

Chapter 3

Customer Discovery And Empathic Research

PREVIOUS SECTIONDesign Thinking Models And Product Lifecycle UP NEXTInsight Synthesis And Customer Modelling

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