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Demand Forecasting & Pricing Strategy
Graduate Program in Marketing Management
Explore Demand Forecasting & Pricing Strategy as part of Graduate Program in Marketing Management. Read the syllabus and available chapters online.
Academic programmeGraduate Program in Marketing Management
LevelGraduate
Reading sections16
SourceLibrary syllabus and chapters
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01
Demand Forecasting & Pricing StrategySyllabus
02Strategic Foundations Of Demand Forecasting And PricingChapter 1
03Demand Data Measurement And Market IntelligenceChapter 2
04Demand Theory Price Response And ElasticityChapter 3
05Forecasting Process And Judgmental MethodsChapter 4
06Time Series ForecastingChapter 5
07Causal Econometric And Marketing Mix ModelsChapter 6
08Specialized Forecasting ContextsChapter 7
09Machine Learning And Ai For Demand ForecastingChapter 8
10Forecast Evaluation Uncertainty And Decision RiskChapter 9
11Enterprise Demand Planning And Forecast GovernanceChapter 10
12Foundations Of Pricing StrategyChapter 11
13Pricing Research And Response AnalyticsChapter 12
14Price Architecture Segmentation And Tactical DesignChapter 13
15Revenue Management And Dynamic PricingChapter 14
16Integrated Strategy Ethics And The Future Of PricingChapter 15
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