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Content Strategy & Copywriting

Graduate Program in Marketing Management

Explore Content Strategy & Copywriting as part of Graduate Program in Marketing Management. Read the syllabus and available chapters online.

Academic programmeGraduate Program in Marketing Management

LevelGraduate

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Content Strategy & CopywritingSyllabus

Foundations Of Content Strategy And CopywritingChapter 1

Communication Persuasion And Consumer PsychologyChapter 2

Audience Market And Content ResearchChapter 3

Strategic Content PlanningChapter 4

Brand Voice Messaging And Narrative SystemsChapter 5

Copywriting Craft And Editorial QualityChapter 6

Customer Journey And Conversion CopywritingChapter 7

Content Architecture Ux Writing And AccessibilityChapter 8

Search Social Email And Omnichannel ContentChapter 9

Content Operations Workflow And GovernanceChapter 10

Content Performance Analytics And AttributionChapter 11

Experimentation And OptimizationChapter 12

Content Technology Automation And Generative AiChapter 13

Ethics Law Risk And Responsible GovernanceChapter 14

Content Leadership And The Future Of The DisciplineChapter 15