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TABLE OF CONTENTS16 sections

Category Management & Assortment Planning

01Category Management & Assortment Planning 02Foundations Of Category Management 03Retail Strategy And Category Portfolio Architecture 04Shopper Consumer And Market Insights 05The Category Management Process And Strategic Planning 06Category Assessment And Competitive Analysis 07Assortment Architecture And Range Planning 08Quantitative Assortment Optimization 09Space Shelf And Digital Merchandising 10Pricing Promotion And Revenue Growth Management 11Demand Planning Inventory And Availability 12Supplier Collaboration Sourcing And Private Labels 13Category Performance Analytics And Financial Management 14Technology Advanced Analytics And Ai 15Implementation Governance And Ethical Category Leadership 16Omnichannel Futures And Emerging Category Models

Chapter 1

Foundations Of Category Management

PREVIOUS SECTIONCategory Management & Assortment Planning UP NEXTRetail Strategy And Category Portfolio Archi...

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