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Brand Strategy & Management

Graduate Program in Marketing Management

Explore Brand Strategy & Management as part of Graduate Program in Marketing Management. Read the syllabus and available chapters online.

Academic programmeGraduate Program in Marketing Management

LevelGraduate

Reading sections16

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Brand Strategy & ManagementSyllabus

Foundations Of Brands And Brand ManagementChapter 1

Consumer Psychology And Customer Based Brand EquityChapter 2

Brand Research Market Intelligence And DiagnosisChapter 3

Brand Purpose Identity And Strategic MeaningChapter 4

Brand Positioning And Value PropositionChapter 5

Brand Strategy Formulation And Managerial Decision MakingChapter 6

Brand Architecture And Portfolio StrategyChapter 7

Brand Elements Design Systems And Intellectual PropertyChapter 8

Integrated Brand Communications And ActivationChapter 9

Brand Experience Relationships And Internal BrandingChapter 10

Digital Social Platform And Omnichannel BrandingChapter 11

Brand Measurement Analytics And ValuationChapter 12

Brand Growth Innovation And International ManagementChapter 13

Brand Governance Ethics And Reputation RiskChapter 14

Ai Enabled Brand Management And Future DevelopmentsChapter 15