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TABLE OF CONTENTS16 sections

Brand Equity & Evaluation

01Brand Equity & Evaluation 02Foundations Of Brand Equity 03Theories And Models Of Brand Equity 04Sources And Dimensions Of Customer Based Brand Equity 05Brand Identity Positioning And Architecture 06Brand Equity Research Design 07Measuring Consumer Perceptions And Relationships 08Behavioral Market And Customer Analytics 09Financial Valuation Of Brands 10Brand Audits Tracking And Equity Dashboards 11Touchpoints Experience And Integrated Communications 12Digital Brand Equity And Platform Environments 13Brand Growth Extensions And Portfolio Decisions 14Brand Equity In Strategic And Global Contexts 15Governance Ethics And Brand Risk 16Ai Emerging Measurement And The Future Of Brand Equity

Chapter 14

Governance Ethics And Brand Risk

PREVIOUS SECTIONBrand Equity In Strategic And Global Context... UP NEXTAi Emerging Measurement And The Future Of Br...

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