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Brand Equity & Asset Valuation

Graduate Program in Brand Management

Explore Brand Equity & Asset Valuation as part of Graduate Program in Brand Management. Read the syllabus and available chapters online.

Academic programmeGraduate Program in Brand Management

LevelGraduate

Reading sections15

SourceLibrary syllabus and chapters

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Brand Equity & Asset ValuationSyllabus

Foundations Of Brands Equity And Intangible AssetsChapter 1

Theories And Models Of Brand EquityChapter 2

Sources And Drivers Of Brand EquityChapter 3

Brand Identity Positioning And Value PropositionsChapter 4

Brand Architecture Portfolios And ExtensionsChapter 5

Brand Equity Research And Measurement SystemsChapter 6

Brand Metrics And Marketing AnalyticsChapter 7

Principles And Standards Of Brand ValuationChapter 8

Financial Brand Valuation MethodsChapter 9

Accounting Reporting And AssuranceChapter 10

Valuation Modelling Risk And Scenario AnalysisChapter 11

Managerial And Transactional ApplicationsChapter 12

Digital Brand Equity Platforms And AiChapter 13

Governance Ethics Resilience And The Future Of Brand ValueChapter 14