HomeLibraryAdvertising Media Planning & Buying

Cover of Advertising Media Planning & Buying

Accessible digital edition

DIGITAL E-BOOKGraduate

EXPLORE THIS TITLE

Advertising Media Planning & Buying

Graduate Program in Marketing Management

Explore Advertising Media Planning & Buying as part of Graduate Program in Marketing Management. Read the syllabus and available chapters online.

Academic programmeGraduate Program in Marketing Management

LevelGraduate

Reading sections16

SourceLibrary syllabus and chapters

No account needed • Read on any device

INSIDE THE BOOK

Explore the chapters.

Jump into any section and continue reading at your own pace.

Advertising Media Planning & BuyingSyllabus

Advertising Media Foundations And Industry EcosystemChapter 1

Consumer Behavior Audiences And Media ContextChapter 2

Marketing Objectives And Media StrategyChapter 3

Media Mathematics And Performance MetricsChapter 4

Audience And Media ResearchChapter 5

Traditional Media PlanningChapter 6

Digital Search Social Mobile And Connected MediaChapter 7

Integrated Media Architecture And SchedulingChapter 8

Budgeting And Media Investment AllocationChapter 9

Media Buying Negotiation And Commercial ManagementChapter 10

Programmatic Advertising And Ad TechnologyChapter 11

Campaign Activation Operations And Quality ControlChapter 12

Measurement Attribution And IncrementalityChapter 13

Optimization Analytics And Artificial IntelligenceChapter 14

Ethics Governance And The Future Of MediaChapter 15