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Advertising & Brand Management
Bachelors Program in Marketing Management
Explore Advertising & Brand Management as part of Bachelors Program in Marketing Management. Read the syllabus and available chapters online.
Academic programmeBachelors Program in Marketing Management
LevelBachelor
Reading sections16
SourceLibrary syllabus and chapters
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01
Advertising & Brand ManagementSyllabus
02Foundations Of Advertising And Brand ManagementChapter 1
03Consumer Behaviour And Communication TheoryChapter 2
04Brand Identity Positioning And EquityChapter 3
05Market Research Consumer Insight And Brand DiagnosisChapter 4
06Integrated Marketing Communications And Customer JourneysChapter 5
07Advertising Strategy Objectives And BudgetingChapter 6
08Creative Strategy And Message DesignChapter 7
09Media Strategy Planning And BuyingChapter 8
10Digital Social And Platform AdvertisingChapter 9
11Campaign Development Production And Agency ManagementChapter 10
12Advertising Effectiveness And Brand AnalyticsChapter 11
13Strategic Brand Growth And Portfolio ManagementChapter 12
14Brand Experience Reputation And Stakeholder ManagementChapter 13
15Ethics Law Sustainability And Advertising GovernanceChapter 14
16Ai Marketing Technology And The Future Of BrandsChapter 15
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