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Web & Digital Marketing Analytics

Graduate Program in Business Analytics

Explore Web & Digital Marketing Analytics as part of Graduate Program in Business Analytics. Read the syllabus and available chapters online.

Academic programmeGraduate Program in Business Analytics

LevelGraduate

Reading sections16

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Web & Digital Marketing AnalyticsSyllabus

Foundations Of Web And Digital Marketing AnalyticsChapter 1

Measurement Strategy Objectives And KpisChapter 2

Digital Data Architecture And TrackingChapter 3

Website App And Customer Behavior AnalyticsChapter 4

Search Engine Optimization And Content AnalyticsChapter 5

Paid Media And Acquisition AnalyticsChapter 6

Social Media Influencer And Listening AnalyticsChapter 7

Crm Email Mobile And Lifecycle AnalyticsChapter 8

Conversion Rate Optimization And ExperimentationChapter 9

Attribution Incrementality And Marketing Mix ModelingChapter 10

Predictive And Prescriptive Marketing AnalyticsChapter 11

Dashboards Visualization And Managerial Decision MakingChapter 12

Digital Marketing Strategy And Analytics TransformationChapter 13

Privacy Ethics Security And Data GovernanceChapter 14

Ai Enabled Marketing And Emerging DevelopmentsChapter 15