HomeLibraryVisual Merchandising & Space Planning

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Visual Merchandising & Space Planning

Post Graduate Program in Retail Management

Explore Visual Merchandising & Space Planning as part of Post Graduate Program in Retail Management. Read the syllabus and available chapters online.

Academic programmePost Graduate Program in Retail Management

LevelPost Graduate

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Visual Merchandising & Space PlanningSyllabus

Foundations Of Visual Merchandising And Space PlanningChapter 1

Shopper Behaviour And Environmental PsychologyChapter 2

Brand Identity And Visual Merchandising StrategyChapter 3

Store Formats Layouts And Customer FlowChapter 4

Design Elements And Retail AtmosphericsChapter 5

Merchandise Presentation And Display DesignChapter 6

Space Allocation Category Roles And Assortment ArchitectureChapter 7

Planogramming Fixtures And Shelf ManagementChapter 8

Signage Wayfinding And Retail CommunicationChapter 9

Implementation Operations And Visual StandardsChapter 10

Space Productivity And Commercial AnalyticsChapter 11

Research Testing And OptimizationChapter 12

Omnichannel Digital Technology And AiChapter 13

Governance Ethics Sustainability And Future RetailChapter 14

Strategic Visual Merchandising CapstoneChapter 15