Strategic Leadership & Management

Chapter 7
Corporate, Portfolio and Global Strategy

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Corporate, Portfolio and Global Strategy

Introduction and Context

Strategic leadership extends beyond the boundaries of a single business. Senior leaders must decide which industries and markets an organisation should participate in, how activities should be coordinated across businesses, and how the organisation should respond to international competition, regulation, technology and geopolitical uncertainty. These decisions are the subject of corporate strategy, portfolio strategy and global strategy.

Business strategy asks how a particular business competes. Corporate strategy asks a broader question: What businesses should the organisation own, and how can the whole be made more valuable than its separate parts? Portfolio strategy concerns the configuration and management of those businesses. Global strategy examines how value is created across countries and regions while managing differences in institutions, customers, cultures, currencies and political systems.

The central danger is that expansion can create complexity without creating value. Diversification, vertical integration, alliances, mergers and acquisitions, outsourcing and internationalisation are not inherently beneficial. Their value depends on strategic fit, transaction costs, organisational capability, governance quality and the ability to realise synergies.

Learning Objectives

By the end of this chapter, the learner should be able to:

  1. Distinguish business-level, corporate-level, portfolio and global strategy.
  2. Evaluate diversification and vertical integration using value-creation and transaction-cost logic.
  3. Compare alliances, mergers, acquisitions and outsourcing as alternative governance arrangements.
  4. Assess synergy, parenting advantage and portfolio choices.
  5. Analyse international market-entry options and geopolitical complexity.
  6. Apply strategic, financial, organisational, ethical and regulatory criteria to expansion decisions.
  7. Recommend an integrated corporate strategy in a complex managerial situation.

1. Levels and Logic of Corporate Strategy

Corporate strategy operates at three connected levels:

LevelCentral questionTypical decisions
BusinessHow will we compete?Positioning, capabilities, pricing, innovation
CorporateWhere will we compete?Diversification, acquisitions, integration, divestment
GlobalHow will we compete across countries?Entry mode, geographic scope, localisation, coordination

A corporate strategy creates value when the corporate centre contributes more to its businesses than an alternative owner could. This is often called parenting advantage. Contributions may include capital allocation, shared capabilities, brand reputation, technology, talent development, procurement, risk management or coordination across markets. However, corporate headquarters can also destroy value through excessive control, bureaucratic costs, inappropriate standardisation or misguided acquisitions.

A useful value-creation test is:

VC = Σ Vi + S − CC

Here, VC is the value of the corporation, Vi is the standalone value of business i, S is the value of synergies and parenting benefits, and CC is the cost of corporate ownership, including headquarters overhead, coordination, integration and complexity. The expression is conceptual rather than a complete valuation model. It assumes that business values and synergy estimates are measured on a consistent basis and that double counting is avoided.

The corporation creates incremental value only if:

S + P > CC

where P represents additional parenting advantage not already reflected in standalone business values. Synergy is therefore not simply “being larger”; it is an economically defensible benefit arising from combination.

2. Diversification Strategy

Diversification occurs when a firm expands into products, services, technologies or industries beyond its existing business domain. It may be:

  • Related diversification: entry into businesses sharing customers, technologies, channels, brands or capabilities.
  • Unrelated diversification: ownership of businesses with limited operational connections, often justified by capital allocation or risk considerations.
  • Concentric diversification: use of an existing technological or commercial capability in a new market.
  • Conglomerate diversification: expansion into substantially unrelated businesses.

Motives for diversification

Diversification may be pursued to:

  1. Exploit underused resources or capabilities.
  2. Transfer a strong brand, technology or distribution system.
  3. Gain economies of scope by sharing activities.
  4. Enter high-growth markets when the core market is mature.
  5. Reduce dependence on one product, customer or geography.
  6. Internalise transactions that are difficult or costly to manage through markets.
  7. Improve capital allocation where the corporate centre has superior information or discipline.
  8. Secure strategic assets such as patents, data, talent or distribution access.

Risk reduction is often overstated. Shareholders can usually diversify more cheaply through financial markets, so corporate diversification must normally offer operating or governance benefits beyond simple risk spreading. In addition, unrelated businesses may expose the corporation to conglomerate discounts if investors believe headquarters cannot manage them effectively.

Relatedness and the resource-based view

The resource-based view argues that sustainable advantage depends on resources and capabilities that are valuable, rare, difficult to imitate and organisationally embedded. Diversification is attractive when a capability can be transferred or recombined across businesses without losing its effectiveness.

For example, a retailer with superior demand analytics may enter financial services only if its customer data, trust relationship and digital platform create a defensible advantage. The existence of a capability is not enough; its transferability and appropriability must be tested.

A diversification screen should ask:

  • Is the target market structurally attractive?
  • Does the organisation possess a transferable advantage?
  • Can the advantage be protected from imitation?
  • Will the new business improve the existing portfolio?
  • What are the opportunity costs of management attention and capital?
  • Can the organisation govern the business without suppressing its entrepreneurial capability?

3. Vertical Integration and Outsourcing

Vertical integration means controlling multiple stages of a value chain. Backward integration moves toward suppliers; forward integration moves toward distribution, customers or final users.

A firm may integrate to protect supply, assure quality, secure capacity, coordinate investments, protect intellectual property or reduce dependence on powerful suppliers or buyers. Integration may also improve speed where tightly coupled activities must be coordinated.

However, ownership is costly. Integrated units may become less responsive, lose access to external innovation and suffer from internal transfer-pricing disputes. A firm may also be locked into obsolete technology or an inefficient internal supplier.

Transaction-cost economics

Transaction-cost economics compares market contracting with internal organisation. Market exchange becomes less attractive when transactions involve high asset specificity, uncertainty, frequent renegotiation and risk of opportunism. Integration is more attractive when the costs of contracting and monitoring exceed the costs of ownership.

A simplified decision rule is:

Choose
equity
authority
if
Cmarket > Cinternal + Cbureaucracy

Here, Cmarket includes search, negotiation, monitoring, enforcement and switching costs; Cinternal includes production or operating costs inside the firm; and Cbureaucracy includes coordination, control and administrative costs. This is a conceptual inequality, not an accounting identity.

Outsourcing is the purchase of an activity from an external provider. It is suitable when the activity is not a source of distinctive advantage, suppliers have scale or specialist expertise, performance can be specified and monitored, and switching is feasible. Outsourcing is dangerous when it transfers critical knowledge, creates dependence, exposes sensitive data or makes quality difficult to observe.

DecisionStrong case for internal ownershipStrong case for external sourcing
Strategic importanceCore capability or differentiatorNon-core support activity
Asset specificityHigh and difficult to redeployLow or standardised
Supplier marketThin, unreliable or opportunisticCompetitive and capable
KnowledgeProprietary and strategically sensitiveWidely available
FlexibilityNeed for tight coordinationNeed for variable capacity

Modern firms frequently use selective integration: they retain control over critical interfaces and intellectual property while outsourcing standardised or scale-intensive activities.

4. Alliances, Mergers and Acquisitions

Strategic alliances

An alliance is a cooperative arrangement between independent organisations. Forms include licensing, franchising, joint ventures, co-development agreements, minority investments, consortia and long-term supply partnerships.

Alliances are useful when partners possess complementary resources, uncertainty is high, investment needs to be shared, or learning is more valuable than immediate ownership. They preserve flexibility and may enable entry into markets where local relationships are essential.

Their risks include knowledge leakage, unequal commitment, conflicting objectives, cultural friction, partner opportunism and unclear decision rights. Effective alliance governance requires a clearly defined purpose, contribution obligations, performance measures, escalation processes, intellectual-property rules and exit conditions.

Mergers and acquisitions

A merger combines organisations, while an acquisition gives one organisation control over another. Acquisitions can provide rapid access to customers, capabilities, technology, licences and geographic presence. They may be preferable when speed is critical or when an alliance would leave too much control with a partner.

The principal sources of acquisition value may include:

  • Revenue synergies through cross-selling or market access.
  • Cost synergies through elimination of duplication.
  • Capability synergies through combining assets and expertise.
  • Tax, financing or asset-utilisation benefits, subject to law and sustainability.
  • Strategic-option value from entering a promising field.

The acquisition price must be distinguished from the value created. If the buyer pays all expected synergy value to the seller, shareholders may receive little or no benefit. A simplified net value test is:

NVA = VT + S − P − CI

where NVA is net acquisition value to the buyer, VT is the standalone value of the target, S is realistically achievable synergy, P is the purchase price and CI is integration cost. The calculation assumes comparable valuation dates, consistent treatment of financing and taxes, and no double counting.

Illustrative calculation: Suppose a target is worth $400 million independently, achievable synergies are estimated at $90 million, integration costs are $25 million and the purchase price is $440 million. Then:

NVA = 400 + 90 − 440 − 25 = $25 million

The transaction appears value-creating before considering execution risk, financing effects, regulatory remedies and the probability that synergy estimates will be achieved. If the probability of achieving the $90 million synergy is only 60%, an expected-value adjustment would use $54 million rather than $90 million, producing NVA = 400 + 54 − 440 − 25 = −$11 million. This illustrates why optimistic synergy assumptions can reverse an investment conclusion.

Integration choices

Integration should match the strategic purpose. Full integration may be appropriate for operational synergies and common processes. Preservation may be preferable when the target’s value lies in entrepreneurial culture, specialist talent or an independent brand. A hybrid approach combines shared systems in selected areas with autonomy elsewhere.

Integration planning should begin before closing and cover leadership, people, technology, customers, suppliers, controls, communications and regulatory commitments. Cultural integration is not a soft afterthought; it affects retention, decision speed and the transfer of capabilities.

5. Synergy and Parenting Advantage

Synergy exists when combined performance exceeds the sum of independent performance. It can be:

  • Operational: shared production, procurement, logistics, technology or distribution.
  • Revenue-based: cross-selling, bundling, customer access or stronger market coverage.
  • Financial: improved financing, tax efficiency or working-capital management, within regulatory and ethical limits.
  • Managerial: superior governance, talent systems or capital allocation.
  • Network-based: greater value as users, partners or data sources increase.

Synergy must be causally specified. A credible synergy statement identifies the mechanism, owner, timing, investment required, measurable indicator and risk. “Stronger brand” is not a synergy estimate unless translated into customer behaviour, revenue, margin or retention effects.

Corporate parenting can follow several models:

  1. Financial control: headquarters sets targets and allocates capital while businesses remain autonomous.
  2. Strategic planning: headquarters coordinates strategy and approves major initiatives.
  3. Synergy management: headquarters actively creates connections among businesses.
  4. Operational control: headquarters manages processes, systems and performance closely.

The appropriate model depends on business similarity, interdependence and the capability of the corporate centre. A highly autonomous model may be appropriate for unrelated businesses; a tightly integrated model may be necessary where shared platforms create value. The danger is parenting misfit: imposing a management style that damages rather than improves the business.

6. Portfolio Strategy and Resource Allocation

A corporate portfolio is the set of businesses owned or controlled by the organisation. Portfolio management involves deciding where to invest, maintain, restructure, harvest or exit.

The BCG growth–share matrix classifies businesses according to market growth and relative market share:

CategoryTypical conditionStrategic implication
StarHigh growth, high shareInvest and build
Cash cowLow growth, high shareMaintain and harvest cash
Question markHigh growth, low shareSelectively invest or exit
DogLow growth, low shareRestructure, harvest or divest

The matrix is a heuristic, not a complete decision model. Market share is not always a proxy for competitive advantage, and high growth does not guarantee attractive returns. Portfolio decisions should also consider industry structure, capabilities, cash generation, strategic options, ESG exposure, technological disruption and interdependence among businesses.

A more robust portfolio process includes:

  1. Define the business units and strategic boundaries.
  2. Assess industry attractiveness and competitive position.
  3. Estimate cash flows, capital requirements and risk.
  4. Identify parenting opportunities and interdependencies.
  5. Test scenarios, including disruption and geopolitical shocks.
  6. Allocate capital and leadership attention.
  7. Set milestones for investment, restructuring or exit.
  8. Review whether assumptions remain valid.

Portfolio balance is not simply a balance of high- and low-growth businesses. It is the balance of risk, capability, cash, strategic options and organisational attention.

7. Global Strategy and Internationalisation

Internationalisation involves expanding activities across national borders. Firms may internationalise to access customers, resources, talent, technology, lower-cost locations, strategic assets or learning opportunities. International operations may also reduce dependence on one market, but they introduce additional complexity.

Global integration and local responsiveness

A central global-strategy tension is whether to standardise activities across countries or adapt them locally. Standardisation can generate scale economies, consistent quality and a unified brand. Adaptation may be necessary because of culture, regulation, income, infrastructure, language, climate or consumer preferences.

Four broad approaches are commonly distinguished:

ApproachGlobal integrationLocal responsivenessTypical logic
InternationalLow to moderateLowTransfer home-country capabilities
MultidomesticLowHighAdapt to each market
GlobalHighLowStandardise for scale
TransnationalHighHighIntegrate globally while adapting selectively

The transnational model is attractive but difficult. It requires knowledge sharing across borders, differentiated local roles and coordination mechanisms that avoid both fragmentation and excessive centralisation.

Market-entry modes

Entry modes vary in control, resource commitment, speed and risk:

  • Exporting: low investment, but limited local control.
  • Licensing and franchising: rapid expansion with lower capital, but risk of quality and knowledge leakage.
  • Contract manufacturing or outsourcing: access to local capacity, with dependence and control challenges.
  • Strategic alliance or joint venture: shared resources and local legitimacy, with governance complexity.
  • Acquisition: rapid control and access to assets, but high cost and integration risk.
  • Greenfield investment: maximum design control, but slow and capital intensive.

Entry-mode selection should evaluate institutional quality, market potential, strategic assets, uncertainty, local partner capability, intellectual-property protection, supply-chain resilience and the reversibility of the investment.

Geopolitical complexity

Global strategy is shaped by political risk, sanctions, trade restrictions, export controls, investment screening, regulatory divergence, conflict, resource nationalism and diplomatic tension. Geopolitical risk is not merely a country-risk score; it can affect supply networks, data flows, ownership rights, talent mobility and market access.

Leaders should use scenario planning rather than rely on a single forecast. Relevant scenarios may include tariff escalation, sudden sanctions, currency controls, conflict near a production site, regulatory fragmentation or a change in host-government policy. Responses may involve dual sourcing, regional manufacturing, inventory buffers, modular product design, local partnerships, legal monitoring and clear exit triggers.

Globalisation also raises ethical issues involving labour standards, human rights, corruption, tax conduct, environmental harm, data privacy and community impact. Legal compliance is the minimum standard; responsible strategy requires attention to legitimacy and stakeholder consequences.

8. Governance, Ethics and Regulation

Corporate expansion can create conflicts among shareholders, managers, employees, consumers, governments and communities. Governance mechanisms should address:

  • Board oversight of major acquisitions and geopolitical exposure.
  • Independent valuation and challenge of management assumptions.
  • Disclosure of material risks and related-party transactions.
  • Competition-law review of mergers and alliances.
  • Anti-bribery and sanctions compliance.
  • Protection of personal and commercially sensitive data.
  • Human-rights and environmental due diligence.
  • Fair treatment of employees during restructuring and integration.

Competition authorities may prohibit a transaction, require divestitures or impose behavioural remedies where market power could harm competition. A strategically attractive acquisition is not implementable if it cannot obtain regulatory approval or if remedies destroy its intended logic.

Artificial intelligence is increasingly relevant to portfolio and global decisions. AI can support target screening, demand forecasting, supply-chain risk analysis, scenario modelling and due diligence across large document sets. However, leaders must control data quality, model bias, explainability, confidentiality, cyber risk and human accountability. AI-generated recommendations should inform—not replace—executive judgement, legal review and stakeholder consultation.

9. An Integrated Decision Process

A disciplined corporate-strategy process can be organised as follows:

Step 1: Define the strategic problem. Clarify whether the issue concerns growth, capability, resilience, control, market access or portfolio renewal.

Step 2: Establish the counterfactual. Compare the proposed action with remaining independent, partnering, outsourcing, organic growth or divestment.

Step 3: Identify the value mechanism. Specify exactly how value will be created and who will capture it.

Step 4: Test capability and parenting fit. Ask whether the corporate centre can manage, integrate or govern the activity better than alternatives.

Step 5: Assess risk and reversibility. Consider financial, operational, cultural, regulatory, ethical and geopolitical risks.

Step 6: Design governance. Specify decision rights, performance indicators, escalation processes, information flows and accountability.

Step 7: Stage the commitment. Use pilots, options, milestones or phased investment where uncertainty is high.

Step 8: Monitor and learn. Review assumptions, leading indicators and unintended consequences; be prepared to restructure or exit.

Applied Case: Meridian Foods’ Regional Expansion

The following is an illustrative case.

Background

Meridian Foods is a European producer of packaged healthy meals. Its domestic market is mature, while demand is growing in Southeast Asia. Meridian has strong product-development capability and a trusted brand but limited experience with local distribution, regulation and consumer preferences.

A local distributor proposes a joint venture. At the same time, an international competitor offers Meridian an acquisition of its regional meal business. Meridian’s board is also considering building a wholly owned production facility.

Problem

The board must choose among a joint venture, acquisition, greenfield investment or continued exporting. It must balance speed, control, capital commitment, local knowledge, food regulation, supply-chain resilience and geopolitical uncertainty.

Analysis

Exporting requires relatively little capital but leaves Meridian dependent on distributors and exposed to tariffs and logistics disruption. A greenfield facility offers high control and the opportunity to design advanced production systems, but it requires time, local institutional knowledge and substantial irreversible investment.

The acquisition offers immediate market access, employees and distribution relationships. However, due diligence identifies outdated information systems, inconsistent food-safety processes and a culturally different management style. The acquisition price includes optimistic revenue synergies that have not been validated.

The joint venture offers local knowledge and regulatory legitimacy. Its principal risks are disagreement over reinvestment, control of quality standards and potential leakage of Meridian’s product-development methods. These risks can be addressed through reserved matters, audit rights, quality protocols, intellectual-property protections, performance milestones and a carefully designed buy-sell mechanism.

Approach and solution

Meridian chooses a staged joint venture rather than immediate acquisition or greenfield ownership. It contributes brand, product-development expertise and quality systems; the local partner contributes distribution, regulatory knowledge and market access. The agreement includes:

  • Meridian control over food safety, brand standards and product specifications.
  • Joint approval of capital expenditure and major supplier changes.
  • Independent quality audits and transparent reporting.
  • Defined sales, margin, service and compliance milestones.
  • Options for Meridian to increase ownership if performance targets are achieved.
  • Exit rights if regulatory, quality or governance conditions deteriorate.
  • A shared data and cyber-security framework.

After two years, the venture reaches target distribution in two priority countries. Meridian delays acquisition until the quality systems and demand assumptions are validated. It also develops a second supplier source to reduce geopolitical and climate-related disruption.

Learning points

The case illustrates that entry mode is a strategic choice, not merely a financing decision. A staged alliance can preserve flexibility while building knowledge. Control should be concentrated on activities that protect the brand and customer trust, while local expertise should be used where institutional knowledge is essential. Most importantly, the board evaluates the counterfactuals and designs governance before committing to expansion.

Challenges and Limitations of Corporate Strategy Tools

Corporate-strategy frameworks simplify reality. The BCG matrix may obscure capabilities and interdependence. Synergy estimates are vulnerable to optimism and behavioural bias. Transaction-cost analysis can understate innovation and learning. Financial models may give false precision when geopolitical or technological uncertainty is profound. Country-risk indices can conceal variation within a country and rapid political change.

Strategic leaders should therefore triangulate frameworks, use sensitivity and scenario analysis, seek independent challenge, and distinguish facts from assumptions. They should also recognise that strategy is political: business units compete for capital, managers may defend their territories, and stakeholders may disagree about what constitutes value.

Best-Practice Principles

  1. Start with value creation, not expansion for its own sake.
  2. Compare ownership with alliances, outsourcing, organic growth and exit.
  3. Make synergy mechanisms explicit, measurable and probability-adjusted.
  4. Match integration intensity to the source of value.
  5. Treat culture, talent and knowledge transfer as strategic variables.
  6. Use portfolio reviews to reallocate capital, not merely to report performance.
  7. Build geopolitical resilience through scenarios and options.
  8. Protect critical intellectual property, data and customer trust.
  9. Design governance and exit provisions before entering partnerships.
  10. Combine financial discipline with ethical, regulatory and stakeholder analysis.

Chapter Summary

Corporate, portfolio and global strategy determine the scope, configuration and international reach of an organisation. Diversification is valuable when related capabilities, market access or superior corporate parenting create benefits that exceed the costs of complexity. Vertical integration and outsourcing should be evaluated through strategic importance, asset specificity, uncertainty, supplier capability and governance costs.

Alliances preserve flexibility and combine complementary resources, while mergers and acquisitions provide control and speed but create valuation, integration and regulatory risks. Synergy must be defined through a credible causal mechanism and tested against purchase price, integration cost and execution probability. Portfolio management requires more than growth and market-share classifications; it requires disciplined allocation of capital, talent and attention across businesses.

Global strategy requires balancing integration with local responsiveness and selecting entry modes according to control, commitment, risk and institutional conditions. Geopolitical complexity makes resilience, scenario planning, compliance and ethical legitimacy central strategic concerns. Effective leaders compare alternatives, challenge assumptions, stage irreversible commitments and design governance systems that convert strategic intent into accountable action.

Key Terms

Corporate strategy: Strategy concerning the scope, ownership and coordination of an organisation’s businesses.

Portfolio strategy: Management of a collection of businesses through investment, restructuring and divestment choices.

Diversification: Expansion into new products, markets or industries.

Related diversification: Entry into a business sharing meaningful resources, capabilities or activities with the existing business.

Unrelated diversification: Expansion into businesses with limited operational connection.

Vertical integration: Ownership or control of multiple stages of a value chain.

Outsourcing: Obtaining an activity or service from an external provider.

Transaction-cost economics: Analysis of whether market exchange or internal organisation minimises governance and exchange costs.

Strategic alliance: Cooperative arrangement between independent organisations.

Joint venture: A jointly owned entity established by two or more organisations.

Merger: Combination of two organisations into a unified organisation.

Acquisition: Purchase of control over another organisation or its assets.

Synergy: Additional value created when activities or assets are combined.

Parenting advantage: Value contributed by a corporate centre to its businesses.

Portfolio: Set of businesses owned or controlled by a corporation.

Market-entry mode: The mechanism used to enter a foreign market, such as exporting, licensing, alliance or investment.

Global integration: Coordination and standardisation of activities across countries.

Local responsiveness: Adaptation to differences among national markets.

Geopolitical risk: Strategic exposure arising from political conflict, state policy, regulation or international relations.

Staged commitment: Progressive investment linked to evidence, milestones and learning.

Review Questions

Short Answer Questions

  1. What is the difference between business-level and corporate-level strategy?
  2. Distinguish related diversification from unrelated diversification.
  3. Identify two circumstances in which vertical integration may be preferable to outsourcing.
  4. What is parenting advantage?
  5. Name four common international market-entry modes.

Long Answer Questions

  1. Explain how transaction-cost economics can guide the choice between vertical integration and outsourcing. Discuss its limitations.
  2. Compare strategic alliances with mergers and acquisitions as methods of obtaining capabilities and market access.
  3. Explain the sources of acquisition synergy and the principal causes of synergy failure.
  4. Evaluate the usefulness and limitations of the BCG growth–share matrix in corporate portfolio management.
  5. Discuss how a multinational organisation can balance global integration with local responsiveness.

Analytical / Application Questions

  1. A company can acquire a supplier, sign a long-term contract, form a joint venture or continue spot-market purchasing. Develop a decision framework using asset specificity, uncertainty, control, investment and reversibility.
  2. An acquisition has a standalone target value of $650 million, estimated synergies of $120 million, integration costs of $40 million and a purchase price of $700 million. Calculate the apparent net acquisition value and explain why the board should not rely on this figure alone.
  3. Design an internationalisation recommendation for a technology company entering a politically unstable market. Compare at least three entry modes and specify governance, risk-mitigation and exit provisions.

Multiple Choice Questions with Answers

Question 1

Which statement best defines corporate strategy?

A. How a single product is priced against competitors

B. How an organisation chooses and manages its portfolio of businesses

C. How a sales team allocates its daily activities

D. How a production line is scheduled

Correct Answer: B. How an organisation chooses and manages its portfolio of businesses

Question 2

A major condition favouring vertical integration is:

A. Low asset specificity and many reliable suppliers

B. High transaction uncertainty and strategically specific assets

C. A complete absence of coordination needs

D. A desire to eliminate all fixed costs

Correct Answer: B. High transaction uncertainty and strategically specific assets

Question 3

Which of the following is a revenue synergy?

A. Eliminating duplicate headquarters functions

B. Reducing warehouse rent

C. Cross-selling one firm’s products to the other firm’s customers

D. Lowering the acquisition purchase price

Correct Answer: C. Cross-selling one firm’s products to the other firm’s customers

Question 4

Using NVA = target value + synergy − purchase price − integration cost, what is NVA when the values are $300 million, $70 million, $330 million and $20 million respectively?

A. $20 million

B. $40 million

C. $60 million

D. $80 million

Correct Answer: A. $20 million

Question 5

The main strategic advantage of a strategic alliance over an acquisition is usually:

A. Guaranteed complete control

B. Lower flexibility after commitment

C. The ability to combine resources while preserving organisational independence

D. Automatic elimination of cultural differences

Correct Answer: C. The ability to combine resources while preserving organisational independence

Question 6

In the BCG matrix, a business with high market growth and high relative market share is called a:

A. Cash cow

B. Dog

C. Question mark

D. Star

Correct Answer: D. Star

Question 7

A transnational strategy attempts to achieve:

A. High global integration and high local responsiveness

B. Low global integration and low local responsiveness

C. High integration with no local adaptation

D. Local autonomy without cross-border coordination

Correct Answer: A. High global integration and high local responsiveness

Question 8

Which factor is most directly associated with parenting advantage?

A. The corporate centre contributes capabilities that improve business performance

B. The corporation owns businesses in many unrelated countries

C. The corporation has the largest headquarters building

D. The corporation avoids all business-unit autonomy

Correct Answer: A. The corporate centre contributes capabilities that improve business performance

Question 9

A principal risk of outsourcing a strategically critical activity is:

A. Greater access to external innovation in every case

B. Loss of knowledge and dependence on an external provider

C. Automatic improvement in quality control

D. Complete elimination of supply risk

Correct Answer: B. Loss of knowledge and dependence on an external provider

Question 10

Why should geopolitical scenario planning be used in global strategy?

A. Because one forecast can precisely predict political events

B. Because political and regulatory conditions can change discontinuously and affect operations

C. Because financial analysis is never relevant internationally

D. Because all countries have identical institutional conditions

Correct Answer: B. Because political and regulatory conditions can change discontinuously and affect operations

Strategic Leadership & Management
Chapter 7 of 15