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Sales & Customer Acquisition

Bachelors Program in Entrepreneurship

Explore Sales & Customer Acquisition as part of Bachelors Program in Entrepreneurship. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Entrepreneurship

LevelBachelor

Reading sections16

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Sales & Customer AcquisitionSyllabus

Foundations Of Sales And Customer AcquisitionChapter 1

Customer Market And Opportunity AnalysisChapter 2

Buyer Behaviour And Decision ProcessesChapter 3

Value Propositions And Sales MessagingChapter 4

Sales Strategy And Go To Market DesignChapter 5

Prospecting And Lead GenerationChapter 6

Consultative Selling And Needs DiscoveryChapter 7

Qualification Objections Negotiation And ClosingChapter 8

Sales Funnels Pipelines And Revenue OperationsChapter 9

Channels Partnerships And Omnichannel AcquisitionChapter 10

Digital Customer Acquisition And ExperimentationChapter 11

Crm Sales Technology Automation And AiChapter 12

Sales Analytics Economics And Decision MakingChapter 13

Sales Organization Leadership And PerformanceChapter 14

Customer Retention Ethics And The Future Of AcquisitionChapter 15