Tendering, Procurement and Bid EvaluationIntroduction and contextTendering is the controlled process through which a client invites contractors to offer prices and contractual proposals for delivering defined construction work. Procurement is broader: it determines how design, responsibility, risk, finance, time and construction services are organized. Bid evaluation is the systematic assessment of submitted tenders against stated requirements. Together, these activities convert a project brief and design information into a defensible appointment and, ultimately, a construction contract. For quantity surveyors, the subject is central to professional practice. A quantity surveyor may prepare bills of quantities, advise on procurement strategy, compile tender documents, issue clarifications, check arithmetic, compare bids, assess qualifications, report commercial risks and recommend a contract award. The task is not simply to identify the lowest figure. The proper objective is to identify the most economically advantageous, compliant and deliverable offer in accordance with the stated evaluation rules. A tender process must be fair, transparent, auditable and proportionate. Requirements must be known before bids are evaluated; confidential information must be protected; conflicts of interest must be managed; and any recommendation must be supported by evidence rather than personal preference. Learning objectivesAfter studying this chapter, a student should be able to: - Compare common procurement routes and pricing arrangements.
- Select a procurement approach appropriate to project priorities and risks.
- Identify and assemble the principal tender documents.
- Conduct completeness, arithmetic, rate and bid-normalization checks.
- Evaluate technical capability, financial capacity, compliance and commercial risk.
- Prepare a transparent tender evaluation and contract-award recommendation.
- Recognize ethical, legal, governance and technological issues in tendering.
1. Fundamental concepts and terminologyA client or employer commissions the project. A consultant team develops design, cost, technical and contractual information. A tenderer or bidder submits an offer. A contractor becomes the successful tenderer after contract award and execution. A tender is the bidder’s formal offer, normally comprising a price, completed schedules, qualifications and declarations. The invitation to tender states how and when bids are to be submitted. Tender validity is the period during which a bidder agrees to keep its offer open. A clarification explains an ambiguity without changing the fundamental competition. An addendum is a formal amendment issued to all tenderers. A bid bond or tender security, where permitted, provides protection against withdrawal or refusal to sign. A performance security protects the client after award and is distinct from tender security. Responsiveness means conformity with material tender requirements. A responsive bid is not necessarily the cheapest bid. A conditional bid contains qualifications, exclusions or assumptions that may alter the client’s intended bargain. A non-compliant bid fails a mandatory requirement. A provisional sum is an allowance for work that cannot yet be fully defined; its treatment must be specified because it can distort price comparisons. The engineer’s estimate or pre-tender estimate is the client’s cost benchmark. The base bid is the price submitted for the defined scope before evaluated alternatives, provisional-sum adjustments or arithmetic corrections. The evaluated tender price is the comparable amount calculated under the published evaluation rules. 2. Procurement systems and their strategic logicProcurement selection should follow project characteristics rather than habit. Important criteria include design maturity, urgency, complexity, client capability, price certainty, opportunities for contractor innovation, allocation of design responsibility and tolerance for change. Traditional design–bid–buildUnder traditional procurement, the client appoints designers first, completes most design and then invites contractors to price the works. The contractor generally constructs what has been designed, while the design team administers the contract. Advantages include strong client control of design, competitive price comparison based on common information and relatively clear professional roles. Limitations include a longer pre-construction period, possible separation between design and construction knowledge, and a risk of disputes where drawings, specifications and bills are inconsistent. A lump-sum price is most reliable when the design is sufficiently complete. Design and buildIn design and build, one contractor accepts responsibility for both design and construction, either directly or through consultants. The client may prepare employer’s requirements and performance criteria rather than a complete design. This route can reduce interface disputes and provide a single point of responsibility. It may shorten the programme and encourage buildability. However, the client may lose detailed design control, and price comparison becomes difficult if employer’s requirements are unclear. The transfer of design risk does not remove risk; it may increase the contractor’s price or produce disputes over whether an obligation was adequately defined. Management contractingThe client appoints a management contractor to coordinate works packages let to specialist contractors. Design and construction overlap, allowing early work packages and potentially faster completion. The final cost is less certain during early stages because packages are procured progressively. The client must therefore possess, or obtain, strong cost and design management capability. Construction managementThe client contracts directly with trade contractors and appoints a construction manager to coordinate them. This offers flexibility and early start, but the client retains substantial interface, coordination and cost risk. It is generally more suitable for sophisticated clients and projects where scope can be developed progressively. Partnering, frameworks and collaborative contractingA framework establishes terms under which future work may be called off. Partnering and alliance-style arrangements emphasize collaboration, shared objectives and early risk resolution. These approaches may reduce transaction costs and improve continuity, but they require measurable performance arrangements, effective governance and careful control of competition. Collaboration should not become an excuse for weak scope definition or undisclosed preferential treatment. Procurement comparison| Route | Design responsibility | Price certainty at award | Speed potential | Principal client risk |
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| Traditional | Mainly client’s team | High when design is complete | Moderate | Design coordination and changes | | Design and build | Mainly contractor | Moderate to high | High | Requirement definition and quality control | | Management contracting | Shared/progressive | Low initially | High | Final cost and package coordination | | Construction management | Client with trade contractors | Low initially | High | Interface, coordination and cost | | Framework/collaborative | Depends on arrangement | Varies | High for repeat work | Governance and value-for-money assurance |
No route is universally superior. The recommendation should explain the relationship between project objectives, risk allocation and organizational capability. 3. Pricing and contract payment arrangementsProcurement route and pricing arrangement are related but not identical. A traditional project can use a bill-of-quantities contract, schedule of rates or cost-reimbursable arrangement; design and build can also use lump sum or target cost. Lump sumThe contractor offers one total price for a defined scope. It provides apparent budget certainty, but only if the scope, assumptions, measurement rules and change procedures are clear. A lump sum does not mean that every risk is eliminated. Variations, changes in law, exceptional events, design development and differing site conditions may still adjust the price under the contract. Measurement contractThe contractor provides unit rates and the final amount is based on remeasured quantities. A simplified relationship is: Final Price = Σ (Actual Quantityᵢ × Contract Rateᵢ) + Adjustments Here, Quantityᵢ is the measured quantity of item i, Contract Rateᵢ is its agreed unit rate, and “Adjustments” includes permitted variations, taxes, fluctuations or other contractual additions. The formula applies where the contract identifies measurable items and states the rules for measurement. It is not appropriate to assume that the tender total alone fixes the final price. Schedule of ratesThe contractor tenders rates for anticipated work items. Payment is based on quantities instructed or measured. This is useful where the nature of work is known but quantities are uncertain, such as maintenance, utilities or emergency work. The schedule must define item descriptions, units, inclusions and rules for new or varied items. Cost reimbursableThe client pays defined actual costs plus a fee or agreed percentage. This can commence work before scope and design are complete, but it provides limited price certainty and requires robust open-book records, audit rights and cost controls. “Cost” must be precisely defined; otherwise disputed overheads, subcontractor margins and equipment charges can arise. Target cost and pain/gain shareA target cost establishes a reference amount. Savings or overruns are shared according to a stated formula, subject to a mechanism for determining allowable cost. For a simple equal-sharing arrangement: Client Share of Saving = 0.50 × (Target Cost − Actual Allowable Cost) This expression applies only when actual allowable cost is below target and the contract specifies a 50:50 share. If actual cost exceeds target, the overrun-sharing formula applies instead. Target-cost arrangements require open-book accounting, agreed exclusions and effective management of scope change. Allowances, taxes and escalationTender comparisons must distinguish basic price, taxes, provisional sums, nominated subcontractor amounts, escalation allowances and client-supplied items. A bid can appear cheap because it excludes items included by competitors. Evaluation must therefore compare like with like rather than merely ranking submitted totals. 4. Tender documentationTender documents create the common basis on which contractors price. Typical contents are: - invitation to tender and instructions to tenderers;
- form of tender and tender declaration;
- contract conditions and amendments;
- employer’s requirements or drawings and specifications;
- bills of quantities, schedules of rates or pricing schedules;
- site information, surveys and geotechnical data;
- programme requirements and completion milestones;
- health, safety, environmental and quality requirements;
- schedules of proposed subcontractors, plant and personnel;
- forms for qualifications, exclusions, alternatives and deviations;
- pricing assumptions, tax treatment and currency provisions;
- securities, insurance and bonding requirements; and
- evaluation criteria and submission checklist.
The document hierarchy should state which document prevails if inconsistencies occur. Drawings should be identified by revision and date. Bills should use consistent descriptions and units. The tender instructions should state the deadline, permitted communication channel, format, validity period, opening procedure and consequences of late or incomplete submission. A well-designed tender does not conceal uncertainty. It identifies known information gaps, states how they will be treated and avoids transferring undefined risks through vague wording. Before issue, the quantity surveyor should perform a document coordination review: reconcile drawing quantities with the bill, check units and descriptions, verify provisional sums, examine specification references and confirm that all addenda are controlled. 5. Tender administration and probityA defensible process normally follows these stages: - Establish procurement strategy and approval authority.
- Prequalify or shortlist bidders where appropriate.
- Issue identical tender information.
- Manage questions through a controlled channel.
- Issue clarifications or addenda to all bidders.
- Receive and record submissions securely.
- Conduct opening and preliminary compliance checks.
- Perform arithmetic checking and normalization.
- Evaluate technical, qualification and commercial criteria.
- Undertake due diligence and risk analysis.
- Prepare an evaluation report and recommendation.
- Obtain approval, notify bidders and execute the contract.
All communications should be recorded. A clarification that changes scope or evaluation assumptions should be issued to every tenderer. Private discussions that give one bidder an advantage undermine equal treatment. Evaluators should sign confidentiality and conflict-of-interest declarations. Gifts, undisclosed relationships, bid information sharing and manipulation of criteria are serious professional and potentially legal violations. 6. Arithmetic checking and bid normalizationPreliminary checksThe first review should establish whether the bid was received on time, signed by an authorized person, complete, valid for the required period and accompanied by required securities and declarations. A bid should not be rejected for a minor, non-material clerical defect where the rules permit correction; conversely, a material departure must not be ignored merely because the price is attractive. Arithmetic checksArithmetic checking tests extensions, subtotals, carried-forward totals, discounts, taxes and the final tender sum. For an item, the extension is: Extensionᵢ = Quantityᵢ × Rateᵢ If a bill contains n items, the subtotal is: Subtotal = Σᵢ₌₁ⁿ Extensionᵢ The symbols represent the quantity and rate for item i, and n is the number of items. Units must be compatible: a quantity in m² multiplied by a rate in currency/m² produces currency. A quantity in m³ must not be multiplied by a rate stated per m². The tender rules must state whether the unit rate or the extended amount governs an inconsistency. A common rule is that the unit rate governs, with the total corrected accordingly, but this is jurisdiction- and contract-specific. The evaluator must apply the stated rule consistently and notify the bidder where required. NormalizationNormalization converts different presentations into a common comparison basis. It may include: - correcting arithmetic under the tender rules;
- adding omitted mandatory items at a stated benchmark or bidder-confirmed rate;
- removing or adding taxes to achieve a common basis;
- equalizing provisional sums and client-supplied items;
- valuing stated alternatives under the same assumptions;
- quantifying material exclusions, qualifications and deviations; and
- incorporating whole-life or programme costs where published in advance.
A useful analytical expression is: Evaluated Price = Corrected Base Bid + Scope Adjustments + Risk Allowances + Other Published Adjustments The terms are not universal accounting categories; they must be defined in the tender rules. Risk allowances should not be invented after bids are opened. If a qualification cannot be reliably priced, the bid may be non-compliant or require clarification under the applicable rules. Worked example: arithmetic and normalizationSuppose three mandatory work items are as follows: | Item | Quantity | Tenderer A rate | Tenderer A extension |
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| Earthworks | 1,000 m³ | 18 | 18,000 | | Concrete | 400 m³ | 125 | 50,000 | | Paving | 2,000 m² | 22 | 44,000 | | Subtotal | | | 112,000 |
Tenderer A writes a subtotal of 110,000, but the extensions correctly total 112,000. If the tender rules state that rates govern, the corrected base bid is 112,000. Assume a provisional sum of 10,000 is included in every bid, tax is excluded, and A has a stated exclusion for testing valued by the consultant at 3,000. The comparable evaluated price is: Evaluated Price = 112,000 + 3,000 = 115,000 The provisional sum is not added again because it is already included on the common basis. The correction and exclusion adjustment must be documented and applied consistently. This result does not automatically establish A as the winner; qualifications, capacity and other published criteria remain relevant. 7. Evaluation frameworksEvaluation criteria should be published or otherwise legally authorized before bids are assessed. Criteria commonly include: - mandatory compliance and eligibility;
- technical methodology and understanding;
- relevant experience and past performance;
- key personnel, plant and resources;
- programme and completion strategy;
- health, safety, environmental and quality systems;
- financial capacity and cash-flow capability;
- price and pricing completeness; and
- commercial qualifications, risk and contract acceptance.
A pass/fail criterion is appropriate for genuinely mandatory requirements, such as a required license or minimum insurance. Weighted scoring is useful when several quality dimensions must be compared. A generic weighted model is: Total Score = Σ (wᵢ × sᵢ) where wᵢ is the weight for criterion i, sᵢ is the normalized score for that criterion, and the weights sum to 1 or 100 percent. The scoring scale, evidence requirements and treatment of missing information must be established before evaluation. A weighted model must not disguise arbitrary judgments; evaluators should record reasons and evidence for each score. Price scoring is particularly sensitive. For a lowest-price method, a common relative formula is: Price Scoreᵢ = (Lowest Evaluated Price ÷ Evaluated Priceᵢ) × Maximum Price Score This formula rewards lower evaluated prices but gives progressively smaller scores to higher prices. It is valid only if specified in advance and if evaluated prices are comparable. A quality-and-price model may combine price and technical scores, but the selected weighting should reflect project risk rather than simply minimize the apparent initial cost. Qualification and commercial-risk evaluationTechnical capacity concerns whether the bidder can perform the work. Evidence may include comparable projects, personnel qualifications, equipment, methodology, quality systems and safety performance. Financial capacity concerns whether the bidder can survive project cash-flow demands. Review audited accounts where available, liquidity, debt exposure, current workload, credit information, banking facilities and the effect of retention and delayed payment. A profitable company can still fail if its working capital is inadequate. Commercial risk includes excessive exclusions, unpriced assumptions, unrealistic rates, front-loading, dependence on one subcontractor, unbalanced pricing, refusal of contract terms, inadequate insurance and high claims history. An extremely low bid may indicate misunderstanding, omitted scope or an attempt to recover money through variations. A low price should trigger clarification and evidence-based analysis, not automatic rejection. 8. Case study: award recommendation for a municipal community centreThe following is an illustrative case. BackgroundA municipality requires a community centre with a fixed opening date. The design is substantially complete, and three contractors submit lump-sum tenders. The evaluation rules provide for a technical pass/fail stage followed by comparison of corrected and normalized prices. The tender requires a 12-month completion period, specified insurances and acceptance of the standard contract conditions. ProblemThe submitted prices are: | Tenderer | Submitted price | Initial observation |
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| NorthBuild | 9.80 million | Complete submission | | CivicWorks | 9.55 million | Arithmetic error and testing exclusion | | MetroConstruct | 9.30 million | 14-month programme and unpriced contract qualification |
The client initially prefers MetroConstruct because it is cheapest, but the opening date and contract risk are important. AnalysisCivicWorks has an arithmetic correction of +0.08 million and a testing exclusion valued at 0.04 million, producing an evaluated price of 9.67 million. NorthBuild’s evaluated price remains 9.80 million. MetroConstruct’s proposed 14-month programme fails the mandatory completion requirement. Its qualification also seeks additional payment for several risks expressly allocated to the contractor. The qualification cannot be reliably priced without changing the intended risk allocation. The evaluators verify that NorthBuild and CivicWorks meet licensing, financial, safety and experience requirements. CivicWorks provides a credible recovery programme confirming 12-month completion. NorthBuild has the strongest past safety record, but its technical offer is otherwise comparable. Under the published rules, price is evaluated only after technical pass/fail; therefore a subjective safety preference cannot be introduced as an undisclosed scoring criterion. Approach and recommendationMetroConstruct is rejected as non-compliant because its completion period fails a mandatory requirement and its qualification materially changes the contract. CivicWorks is ranked first on evaluated price among compliant bidders. The report records the original price, every correction, the valuation of the exclusion, the programme confirmation and the basis for rejecting MetroConstruct. The recommendation is to award to CivicWorks, subject to final verification of securities, insurance and authority to sign. Outcome and learning pointsThe example shows why the lowest submitted price is not necessarily the lowest compliant or economically advantageous offer. It also demonstrates that normalization must be based on stated rules, not an evaluator’s preference after opening. A clear audit trail protects the client, unsuccessful bidders and the quantity surveyor. 9. Technology, contemporary practice and limitationsElectronic tendering platforms can control deadlines, distribute addenda, preserve audit trails and reduce transcription. Spreadsheet models can identify extensions, subtotals and outliers, but formulas must be independently checked and protected from hidden cells or overwritten values. Building information modelling can improve quantity extraction and consistency, although model quantities remain dependent on object classification, design maturity and measurement rules. Artificial intelligence may assist with document classification, anomaly detection, comparison of qualifications and extraction of exclusions. It should not independently decide compliance or award. AI outputs may reproduce errors, misinterpret contractual language or expose confidential bids. Human evaluators remain responsible for verification, explainability, data security and lawful processing. Contemporary procurement increasingly considers carbon, social value, local employment, modern methods of construction, resilience and whole-life cost. These criteria are legitimate only when relevant, measurable and included in the procurement framework. Whole-life cost can be represented conceptually as: Whole-Life Cost = Initial Cost + Operating Cost + Maintenance Cost + Replacement Cost − Residual Value The terms should be discounted to present value when costs occur at different times. If Cₜ is a cost occurring in period t and r is the discount rate per period, its present value is: PV = Cₜ ÷ (1 + r)ᵗ This calculation assumes a defined discount rate, consistent time periods and costs measured on the same basis. It should be used only where the tender documents specify the economic assumptions. Limitations remain. Evaluation cannot eliminate uncertainty about future performance. Forecasts may be biased, market conditions may change, and quality is difficult to measure perfectly. Excessively complex scoring can reduce transparency. Conversely, selecting solely on price can reward underpricing and transfer cost into claims, delay or poor quality. Professional judgment is necessary, but it must be disciplined by evidence, declared criteria and documented reasoning. 10. Best-practice award reportA professional report should contain: - project and procurement background;
- approved strategy and evaluation methodology;
- list of invited and responding bidders;
- compliance and qualification results;
- arithmetic corrections and normalization schedule;
- technical and commercial evaluation evidence;
- identified risks and proposed mitigations;
- evaluated-price and score ranking;
- clarification record;
- value-for-money assessment;
- recommendation and conditions of award; and
- approval signatures and document-control references.
The report should distinguish fact, interpretation and recommendation. It should not conceal a material weakness because the preferred bidder is commercially attractive. Conditions precedent—such as provision of a bond, insurance certificate, updated programme or corporate authorization—should be listed clearly and monitored before contract execution. Chapter SummaryProcurement determines how project design, construction responsibility, risk and payment are organized. Traditional, design-and-build, management and collaborative routes offer different combinations of control, speed, price certainty and risk. Pricing arrangements may be lump sum, measured, schedule-of-rates, cost reimbursable or target cost; their reliability depends on scope definition and contractual rules. Tender documents must provide a coordinated and common pricing basis. Tender administration requires equal treatment, controlled clarifications, confidentiality and an auditable record. Arithmetic checking verifies extensions, subtotals and totals, while normalization adjusts bids so that exclusions, taxes, provisional sums and other differences are compared consistently. Bid evaluation combines compliance, technical capability, financial capacity, programme, price and commercial risk. A low submitted price is not automatically the best offer. Published criteria, transparent scoring, due diligence and documented judgment support a defensible award. Technology can improve control and analysis but cannot replace professional accountability. Ethical governance, data protection and fair competition are essential throughout the process. Key TermsProcurement route: The organizational method used to arrange design, construction and contractual responsibility. Tender: A formal offer submitted by a contractor in response to an invitation. Tenderer: A person or organization submitting a tender. Responsiveness: Conformity with material tender requirements. Addendum: A formal amendment or clarification issued to tenderers. Lump sum: A pricing arrangement based on an agreed total for a defined scope. Measurement contract: A contract whose value is based on measured quantities and agreed rates. Schedule of rates: A list of unit prices used to value instructed or measured work. Cost reimbursable: Payment of defined actual cost plus an agreed fee or margin. Target cost: A reference cost used with an agreed mechanism for sharing savings or overruns. Provisional sum: An allowance for work that is insufficiently defined at tender stage. Arithmetic check: Verification of extensions, subtotals, taxes, discounts and totals. Normalization: Adjustment of bids to establish a comparable evaluation basis. Evaluated tender price: The price resulting after permitted corrections and published adjustments. Qualification: A bidder’s exclusion, assumption, condition or departure from the tender requirements. Due diligence: Investigation of evidence supporting a bidder’s capacity and representations. Commercial risk: The possibility of financial loss or dispute arising from price, terms, resources or assumptions. Bid evaluation: Systematic assessment of tenders against established criteria. Value for money: The best balance of cost, quality, risk, time and performance over the relevant life of the project. Probity: Integrity, fairness, impartiality and accountability in procurement. Review QuestionsShort Answer Questions- Distinguish procurement route from pricing arrangement.
- What is the purpose of tender normalization?
- State two advantages and two limitations of design and build procurement.
- Why must a quantity surveyor check both unit rates and extensions?
- Identify four forms of evidence used to assess contractor capacity.
Long Answer Questions- Compare traditional, design-and-build and management contracting routes for a complex public project.
- Explain how a quantity surveyor should assemble and coordinate tender documentation.
- Discuss the difference between a submitted tender price and an evaluated tender price.
- Explain the governance and ethical requirements of a fair tender process.
- Describe how technical, financial and commercial risks should be integrated into an award recommendation.
Analytical / Application Questions- A bidder’s total is 6,240,000, but corrected extensions produce 6,310,000. The tender rules state that unit rates govern. Explain the correction process and identify the records that should be retained.
- Three bidders offer prices of 4.80 million, 5.00 million and 5.40 million. The lowest bidder proposes a completion period six months longer than the mandatory period. Analyze whether price ranking alone can justify award.
- Prepare an evaluation approach for a design-and-build school project where the client values completion certainty, maintainability, low operational cost and transparent risk allocation. Justify the proposed criteria and their application.
Multiple Choice Questions with AnswersQuestion 1Which procurement route normally gives the client a single entity responsible for both design and construction? A. Traditional design–bid–build B. Design and build C. Construction management D. Separate trade contracting Correct Answer: B. Design and build Question 2What is the principal purpose of bid normalization? A. To increase every bidder’s price by the same percentage B. To remove all commercial judgment from evaluation C. To place bids on a comparable basis D. To select the bidder with the longest programme Correct Answer: C. To place bids on a comparable basis Question 3If a quantity is 500 m² and the rate is 24 currency units/m², what is the extension? A. 12,000 currency units B. 11,976 currency units C. 2,000 currency units D. 524 currency units Correct Answer: A. 12,000 currency units Question 4Which item is most appropriately treated as a mandatory compliance requirement? A. A bidder’s preferred office location B. A required construction license C. A bidder’s brand of spreadsheet software D. An unrequested alternative finish Correct Answer: B. A required construction license Question 5Under a measurement contract, the final price is primarily based on: A. The contractor’s advertising expenditure B. The original estimate only C. Actual measured quantities and contract rates D. The highest tender submitted Correct Answer: C. Actual measured quantities and contract rates Question 6Which action best protects equal treatment during tender clarification? A. Answer one bidder privately and keep the answer confidential B. Issue a material clarification to all tenderers C. Allow each bidder to change its price without record D. Change the evaluation criteria after opening Correct Answer: B. Issue a material clarification to all tenderers Question 7A low bid contains a material exclusion that cannot be reliably priced. What is the most defensible response? A. Ignore the exclusion because the bid is cheapest B. Automatically award the contract C. Assess it under the stated rules and consider non-compliance if material D. Replace the bidder’s price with the engineer’s estimate Correct Answer: C. Assess it under the stated rules and consider non-compliance if material Question 8In the formula Total Score = Σ(wᵢ × sᵢ), what does wᵢ represent? A. The bidder’s tax rate B. The weight assigned to criterion i C. The number of tenderers D. The corrected tender total Correct Answer: B. The weight assigned to criterion i Question 9Which document normally defines the contractor’s offer and tendered price? A. Form of tender B. Site diary C. Defects schedule prepared after completion D. Payment certificate issued during construction Correct Answer: A. Form of tender Question 10Why should an extremely low tender receive additional scrutiny? A. It always proves superior quality B. It may indicate omissions, misunderstanding or an unsustainable commercial strategy C. It automatically violates procurement law D. It cannot contain arithmetic errors Correct Answer: B. It may indicate omissions, misunderstanding or an unsustainable commercial strategy
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