Procurement and Supplier Relationship Management

Chapter 2
Procurement Theory and Strategic Alignment

Post Graduate Program in Logistics
Procurement and Supplier Relationship Management   •   Post Graduate

2. Procurement Theory and Strategic Alignment

Introduction: Why Procurement Theory Matters

Procurement decisions determine far more than the price paid for goods and services. They shape organisational capabilities, operational risk, innovation potential, flexibility, information flows and long-term competitiveness. A firm may decide to produce an input internally, purchase it from a market supplier, outsource an entire activity, form a strategic alliance, or establish a close collaborative relationship with a selected supplier. Each alternative creates a different pattern of costs, risks, control requirements and dependence.

Procurement and supplier relationship management therefore require more than procedural competence. Managers must understand why particular governance arrangements are suitable in particular circumstances. A low-price tender may be appropriate for a standardised, easily specified product, but inappropriate for a technologically complex component requiring joint design and continuing knowledge exchange. Similarly, outsourcing may reduce direct operating costs while increasing exposure to opportunism, supply disruption or loss of critical organisational knowledge.

This chapter develops six complementary theoretical perspectives: transaction cost economics, agency theory, resource dependence theory, relational exchange theory, the resource-based view and the relational view. No single theory explains every procurement decision. Their value lies in enabling managers to examine a decision from several angles and to align sourcing choices with organisational strategy.

Learning Objectives

After studying this chapter, the reader should be able to:

1. Explain the economic and organisational logic of make-or-buy and outsourcing decisions.

2. Apply transaction cost economics to assess governance alternatives.

3. Use agency theory to identify incentive, information and monitoring problems.

4. Analyse supplier dependence and bargaining power using resource dependence theory.

5. Explain how relational exchange and the relational view support collaborative procurement.

6. Apply the resource-based view to strategic supplier and capability decisions.

7. Compare markets, contracts, partnerships and vertical integration as governance mechanisms.

8. Integrate theoretical perspectives into practical sourcing and supplier relationship decisions.

9. Identify ethical, technological and managerial risks associated with procurement governance.

Procurement as a Governance and Strategic Choice

Procurement can be understood as the design and management of arrangements through which an organisation obtains resources from external or internal sources. Governance refers to the mechanisms used to coordinate these arrangements. The principal governance forms are market exchange, contractual purchasing, partnership or alliance, and hierarchical control through internal production or ownership.

A market transaction relies primarily on competition and price. A contract specifies obligations, performance standards, remedies and payment conditions. A partnership supplements formal contracting with trust, information sharing, joint problem solving and mutual adaptation. Internal production replaces an external transaction with managerial direction and organisational control. These forms are not mutually exclusive. A buyer may use competitive bidding for routine materials while maintaining a strategic partnership with a supplier of a critical technology.

The central procurement question is not simply, “Which supplier offers the lowest price?” It is, “Which governance arrangement creates the greatest total value at an acceptable level of risk?” Total value includes acquisition cost, transaction and coordination costs, quality, innovation, resilience, working capital, compliance, switching costs and the consequences of failure.

Important terminology includes the following:

  • Make-or-buy decision: The choice between producing an item or service internally and obtaining it from an external provider.
  • Outsourcing: The transfer of an activity previously performed internally, or capable of being performed internally, to an external organisation.
  • Insourcing: Performing an activity within the organisation rather than purchasing it externally.
  • Vertical integration: Ownership or internal control of activities at another stage of the supply chain.
  • Governance: The structures and processes used to coordinate, control and adapt an exchange relationship.
  • Asset specificity: The extent to which an investment has greater value in one transaction than in alternative uses.
  • Uncertainty: The difficulty of predicting future conditions, requirements or performance.
  • Transaction frequency: How often a particular exchange occurs.
  • Opportunism: The pursuit of self-interest through behaviour that may include deception, concealment or strategic misrepresentation.
  • Information asymmetry: A condition in which one party possesses more relevant information than another.
  • Switching cost: The financial, operational, technical or relational cost of changing suppliers or governance arrangements.
  • Relational rent: value created jointly by parties in a relationship and not available to either party independently.

Transaction Cost Economics: Choosing the Appropriate Boundary of the Firm

Transaction cost economics (TCE), associated particularly with Ronald Coase and Oliver Williamson, asks why some activities are conducted within firms while others are coordinated through markets. The theory argues that economic exchange involves costs beyond the price of the purchased item. These include searching for suppliers, negotiating contracts, monitoring performance, resolving disputes, adapting to change and protecting against opportunistic behaviour.

TCE focuses on three major transaction characteristics. The first is asset specificity. A supplier may invest in dedicated tooling, specialised facilities, proprietary software or employee skills that have limited value outside the relationship. Once such investments are made, the parties may become vulnerable to a “hold-up”: one party attempts to renegotiate terms after the other has become dependent on the relationship.

The second characteristic is uncertainty. Demand volatility, technological change, regulatory change and unpredictable operating conditions make it difficult to write complete contracts. Where future circumstances cannot be specified in advance, governance must provide mechanisms for adaptation.

The third characteristic is frequency. Repeated transactions may justify investment in specialised governance, information systems or relationship management. A one-time purchase of a standard item is less likely to justify such arrangements.

TCE predicts that market governance is most suitable when assets are non-specific, uncertainty is limited and suppliers can be readily compared. Hybrid governance, such as long-term contracts, alliances or joint planning, becomes attractive when moderate specificity or uncertainty exists. Hierarchical governance or vertical integration becomes more attractive when asset specificity and uncertainty are high and the costs of external contracting exceed the costs of internal administration.

TCE does not imply that internal production is always safer or cheaper. Internal organisation also creates bureaucracy, fixed costs, reduced competitive pressure and possible inefficiency. The relevant comparison is between the total cost of external governance and the total cost of internal governance.

Applying TCE to a Sourcing Decision

A manager can analyse a proposed sourcing decision by asking:

1. What investments are specific to this relationship?

2. How difficult would it be to replace the supplier or customer?

3. How predictable are demand, technology and service requirements?

4. Can performance be specified and measured objectively?

5. How frequently will the transaction occur?

6. What safeguards can reduce opportunism without requiring ownership?

7. Would internal production create excessive fixed cost or capability burden?

For example, purchasing standard office stationery through a competitive process usually involves low asset specificity and measurable quality. A market arrangement is therefore efficient. In contrast, outsourcing the design and maintenance of a firm’s proprietary logistics-control system may involve high knowledge specificity, information asymmetry and operational dependence. A longer-term relational contract, shared governance structure or partial internal capability may be more appropriate than a short-term price-based contract.

Agency Theory: Incentives, Information and Control

Agency theory examines relationships in which one party, the principal, delegates work to another party, the agent. In procurement, the buying organisation is often the principal and the supplier the agent, although the relationship may also operate internally between senior management and procurement staff, or between procurement and operating departments.

Agency problems arise because parties may have different objectives and because the principal cannot observe all aspects of the agent’s effort or behaviour. Before contracting, adverse selection may occur if the buyer cannot distinguish capable suppliers from weak suppliers. After contracting, moral hazard may occur if the supplier reduces effort, uses lower-quality inputs or prioritises other customers while the buyer cannot fully observe these actions.

Contracts, performance indicators, audits, warranties, gain-sharing, penalties and incentive payments are mechanisms for reducing agency problems. However, control mechanisms are costly and may generate unintended consequences. A supplier paid solely on delivery speed may compromise quality. A procurement employee evaluated only on purchase-price savings may select a low-cost supplier that creates high logistics, quality or disruption costs.

Agency theory encourages managers to examine performance measurability, goal alignment, risk allocation and monitoring cost. It also highlights the importance of designing incentives that reward total value rather than an isolated metric. Service-level agreements, for instance, should normally combine measures of availability, quality, response time, customer satisfaction, safety and compliance.

A further implication concerns risk allocation. Risks should be assigned to the party best able to control or absorb them. A supplier with superior technical expertise may be better placed to manage process-performance risk, whereas the buyer may be better able to manage demand-forecast risk. Transferring every risk to a supplier may merely increase prices, encourage defensive behaviour or result in contractual disputes.

Resource Dependence and Power in Supplier Relationships

Resource dependence theory views organisations as dependent on external actors for resources that are important, scarce or difficult to replace. Dependence creates power asymmetry. A buyer is dependent on a supplier when the supplier controls a critical input and alternatives are limited. A supplier is dependent on a buyer when the buyer represents a substantial share of the supplier’s business or provides access to a valuable market.

Dependence is shaped by the importance of the resource, the availability of alternatives and the cost of switching. A firm may have thousands of suppliers but remain highly vulnerable if one supplier provides a unique component. Conversely, a supplier may have many customers but depend heavily on one large buyer for revenue.

Managers can respond to dependence in several ways: develop alternative suppliers, standardise specifications, hold strategic inventory, redesign the product, develop internal capability, form alliances, share forecasts or negotiate reciprocal commitments. The objective is not necessarily to eliminate dependence. Some dependence supports collaboration and investment. The objective is to understand it and manage its consequences.

Power should be distinguished from exploitation. A powerful buyer that imposes unreasonable payment terms or continuously transfers risk may damage supplier viability and reduce supply continuity. Responsible power management recognises that short-term bargaining gains can undermine long-term network performance.

Relational Exchange and the Relational View

Classical economic exchange assumes discrete transactions governed primarily by price and contract. Relational exchange theory recognises that many business exchanges develop over time and are influenced by trust, commitment, reputation, reciprocity, communication and shared expectations. These relationships are especially relevant where transactions are repeated, uncertain and difficult to specify completely.

Relational governance does not mean the absence of contracts. Rather, formal contracts and relational mechanisms complement one another. Contracts establish minimum obligations and remedies; relational governance supports adaptation, cooperation and problem solving when unforeseen situations arise.

Trust reduces the need for costly monitoring but should not be confused with unquestioning reliance. Mature supplier management combines trust with transparency, data, audit rights and clear escalation procedures. Commitment encourages parties to invest in the relationship, while reciprocity creates expectations that benefits and sacrifices will be balanced over time.

The relational view, developed in strategic management and supply-chain research, extends this logic by arguing that competitive advantage may arise from inter-organisational relationships rather than from isolated firm resources. Jointly developed knowledge, complementary capabilities, specialised investments, effective governance and relational trust can generate relational rents. These benefits are difficult for competitors to imitate because they depend on the unique history and combination of the partners.

A relational strategy is particularly valuable in product development, supply-chain innovation, complex logistics services, sustainability improvement and resilience planning. It is less suitable when the requirement is routine, specifications are stable and suppliers are easily replaceable. Relationship intensity should therefore be matched to strategic and operational need.

The Resource-Based View: What Should the Organisation Own or Protect?

The resource-based view (RBV) explains competitive advantage through resources and capabilities that are valuable, rare, difficult to imitate and difficult to substitute. Procurement decisions must therefore consider whether an activity supports a capability that is strategically important.

A firm should be cautious about outsourcing resources that underpin its distinctive competence, customer value or ability to innovate. For example, a manufacturer may outsource basic packaging while retaining control over proprietary product design, critical process knowledge and customer-data analytics. However, the RBV does not imply that every strategically relevant activity must be performed internally. An external supplier may possess a stronger capability than the buyer and may contribute to the buyer’s competitive advantage through collaboration.

The key question is whether the organisation can access a capability without surrendering strategic control. This may require intellectual-property safeguards, data-governance provisions, knowledge-retention plans, dual sourcing or internal centres of expertise. Outsourcing a capability without retaining the ability to evaluate, govern and, if necessary, replace the supplier can create strategic vulnerability.

An Integrated Framework for Procurement Alignment

The six theories answer different questions:

  • TCE: What governance form minimises transaction and coordination costs?
  • Agency theory: How should incentives, monitoring and risk be designed?
  • Resource dependence theory: Who controls critical resources, and how vulnerable is each party?
  • Relational exchange theory: How can trust, commitment and adaptation improve repeated exchange?
  • RBV: Which resources and capabilities are strategically important to own, protect or develop?
  • Relational view: What value can be jointly created through inter-organisational collaboration?

An integrated procurement assessment can proceed through five stages. First, classify the requirement according to criticality, complexity, uncertainty and substitutability. Second, identify strategic capabilities and knowledge that must be retained or protected. Third, assess asset specificity, dependence, information asymmetry and potential opportunism. Fourth, compare governance choices, including market purchase, contractual outsourcing, partnership, dual sourcing and internal production. Fifth, design the relationship architecture: contract, performance measures, information-sharing rules, escalation mechanisms, review routines, incentives and exit provisions.

A useful practical portfolio distinguishes four broad situations. Routine items with low supply risk are suited to efficient market purchasing. Leverage items with multiple capable suppliers can be competitively sourced, although total cost should remain the evaluation basis. Bottleneck items require risk reduction, technical support and contingency planning. Strategic items require senior attention, joint planning, collaborative innovation and carefully designed governance.

Practical Applications in Procurement and Logistics

In logistics outsourcing, a buyer should assess not only the quoted transportation rate but also network coverage, asset ownership, information visibility, labour compliance, emergency capacity, claims handling and the provider’s ability to scale. A transaction-cost perspective highlights contract completeness and switching costs; agency theory highlights service measurement and incentive alignment; resource dependence highlights dependence on a particular carrier or platform; and the RBV asks whether logistics capability is itself a source of differentiation.

In technology procurement, the buyer should assess interoperability, data portability, cybersecurity, intellectual-property ownership and vendor lock-in. A low initial subscription price may conceal high migration costs. Governance may require open standards, exit assistance, independent audits and staged implementation.

In sustainable procurement, supplier relationships must address environmental data quality, labour conditions, traceability and corrective action. Buyers should avoid imposing unrealistic requirements that merely drive non-compliance underground. Collaborative capability development, transparent reporting and risk-based audits may be more effective than one-time declarations.

In public and regulated procurement, transparency, equal treatment, documentation and conflicts-of-interest controls are essential. Strategic relationships must never become a justification for favouritism or concealed preferential treatment. The more collaborative the relationship, the more important it becomes to document objective selection criteria and governance safeguards.

Illustrative Case: Outsourcing a Regional Distribution Operation

Background

NorthStar Medical Devices, a fictional manufacturer, supplies hospitals through three regional distribution centres. Management proposes outsourcing warehousing and last-mile delivery to a third-party logistics provider. The proposal promises lower labour costs, access to advanced warehouse technology and greater geographic flexibility.

Situation and Problem

The operation handles temperature-sensitive products, urgent hospital orders and regulatory documentation. The proposed provider is substantially cheaper than the internal operation, but it would require NorthStar to transfer product and inventory data to the provider’s platform. The provider also proposes dedicated storage zones and specialised staff, creating relationship-specific investments. NorthStar has limited alternative providers in two regions.

The procurement team initially recommends awarding the contract to the lowest bidder for three years. Operations managers are concerned about service failure, while information-security staff are concerned about data access. The finance team is focused on immediate cost reduction.

Analysis

TCE indicates moderate-to-high asset specificity because of dedicated storage, trained staff and system integration. Uncertainty is high because urgent orders and regulatory requirements cannot be completely specified in advance. A purely short-term market contract could create hold-up and adaptation problems.

Agency theory identifies information asymmetry. The provider will control many operational decisions that NorthStar cannot observe continuously. A price-only contract could encourage cost cutting at the expense of accuracy or temperature compliance. Balanced performance measures and audit rights are required.

Resource dependence theory shows that NorthStar could become dependent on the provider because of limited regional alternatives and data integration. An exit plan, data portability and contingency capacity are therefore necessary.

The RBV raises a strategic question: is distribution itself a distinctive capability? NorthStar concludes that routine storage can be outsourced, but regulatory knowledge, demand planning, customer-service governance and emergency-response expertise must remain internally controlled.

The relational view suggests potential value from joint process improvement, shared forecasting and technology development. However, collaboration must be supported by formal governance rather than assumed goodwill.

Approach and Solution

NorthStar rejects both full vertical integration and an unmanaged low-price outsourcing model. It selects a qualified provider through a total-value evaluation and establishes a five-year contract with annual strategic reviews. The arrangement includes:

  • measurable service levels for accuracy, temperature control, order cycle time and emergency fulfilment;
  • gain-sharing for verified logistics savings and process improvements;
  • penalties and corrective-action procedures for serious failures;
  • data-security controls, audit rights and clear ownership of operational data;
  • transition assistance and data portability at contract termination;
  • business-continuity requirements, including backup capacity;
  • joint improvement teams and quarterly executive governance meetings;
  • NorthStar retention of regulatory, planning and supplier-management expertise.

A phased implementation is used. One region is transferred first, with predefined stop criteria if service or compliance deteriorates.

Outcome

The arrangement produces lower operating cost while preserving internal control over strategically important knowledge. More importantly, the governance design reduces the risk that cost savings will be achieved through hidden quality deterioration. The case does not demonstrate that outsourcing is universally superior. It demonstrates that the outcome depends on alignment among transaction characteristics, capabilities, dependence, incentives and relationship governance.

Learning Points

1. A lower quoted price is not equivalent to lower total cost.

2. High asset specificity and uncertainty require adaptive governance.

3. Outsourcing should not eliminate the buyer’s ability to evaluate and govern the activity.

4. Relational collaboration is strongest when supported by clear contractual safeguards.

5. Pilot implementation and exit planning reduce strategic exposure.

Risks, Limitations and Common Errors

Theories are analytical lenses, not automatic decision rules. TCE may overemphasise opportunism and understate the value of trust. Agency theory may encourage excessive monitoring and create adversarial relationships. Resource dependence analysis can lead managers to focus narrowly on bargaining power rather than joint value creation. The RBV can be difficult to apply because it is not always clear which capabilities will become strategically important. Relational approaches may fail when objectives are fundamentally incompatible or when trust is misplaced.

Common procurement errors include evaluating suppliers on purchase price alone, outsourcing before defining the retained organisation, assuming that a detailed contract can predict every future circumstance, relying on a single supplier without a contingency plan, ignoring switching costs, transferring excessive risk to suppliers, and measuring procurement savings without examining total cost and service outcomes.

Another error is strategic inconsistency. An organisation may publicly value innovation but use contracts that penalise experimentation; demand resilience but award business solely on lowest price; or require sustainability while refusing to fund necessary supplier capability development. Alignment requires consistency among corporate strategy, sourcing policy, contract design, performance management and supplier behaviour.

Ethics, Governance and Responsible Procurement

Procurement decisions involve significant ethical responsibilities. Managers must manage conflicts of interest, protect confidential information, prevent bribery and ensure fair supplier treatment. Supplier selection criteria should be relevant, documented and consistently applied. Relationship closeness must not compromise impartiality.

Responsible procurement also includes human rights, worker safety, environmental impacts, modern-slavery risk, data protection and truthful reporting. Due diligence should be proportionate to supply-chain risk, but responsibility cannot be entirely delegated to suppliers. Buyers influence supplier behaviour through specifications, payment practices, lead times, forecasts and commercial pressure.

Good governance requires separation of duties, approval thresholds, audit trails, contract ownership and escalation procedures. It also requires mechanisms through which suppliers can raise concerns without retaliation. Ethical procurement protects not only reputation but also continuity, quality and long-term relationship value.

Digital Procurement and Emerging Developments

Digital procurement platforms improve supplier discovery, competition, contract visibility and spend analysis. Supplier portals can support onboarding, certification, performance data and collaborative forecasting. Advanced analytics can identify unusual pricing, concentration risk, late deliveries and patterns associated with fraud or quality failure.

Artificial intelligence may assist with demand prediction, supplier-risk monitoring, contract analysis and scenario modelling. Nevertheless, algorithmic recommendations depend on data quality and design assumptions. Human oversight remains necessary where decisions affect supplier access, employment, safety, privacy or strategic dependence. Organisations should document data ownership, cybersecurity responsibilities, model limitations and appeal processes.

A growing emphasis on resilience is also changing procurement logic. Firms increasingly evaluate geographic concentration, geopolitical exposure, climate vulnerability, cyber risk and recovery capability. Resilience does not always require duplicate suppliers; it may involve flexible capacity, modular product design, strategic inventory, shared visibility or collaborative contingency planning.

Best Practices for Strategic Procurement Alignment

Effective practice begins with a clearly defined business requirement rather than a predetermined sourcing solution. Managers should evaluate total lifecycle cost, risk and capability implications. They should match governance intensity to transaction complexity and avoid applying expensive relationship structures to routine purchases.

Other sound practices include maintaining internal commercial and technical competence, using cross-functional sourcing teams, involving suppliers early where innovation is required, defining balanced performance measures, reviewing dependence periodically, protecting critical knowledge, planning supplier exit and transition, and using scenario analysis for major outsourcing decisions.

Strategic supplier management should be dynamic. A relationship that begins as a competitive purchase may become collaborative as investments and interdependence increase. Conversely, a strategic partnership may need restructuring if performance declines, technology changes or alternatives emerge. Governance must evolve with the transaction.

Chapter Summary

Procurement is a strategic governance choice rather than a routine purchasing activity. Transaction cost economics explains how asset specificity, uncertainty and frequency influence the choice among markets, contracts, partnerships and internal production. Agency theory highlights information asymmetry, incentives, monitoring and risk allocation. Resource dependence theory focuses on critical resources, bargaining power and vulnerability. Relational exchange theory explains the role of trust, commitment, reciprocity and adaptation in repeated exchange. The resource-based view asks which capabilities should be owned, protected or developed, while the relational view explains how joint capabilities and relational rents can create competitive advantage.

Strategic alignment requires integrating these perspectives. Managers must compare total value, not price alone; protect essential knowledge; design balanced contracts; manage dependence; support ethical conduct; and select relationship intensity appropriate to the transaction. Digital tools, analytics and AI can improve visibility and decision quality, but they do not replace managerial judgement, governance or accountability.

Key Terms

Transaction cost economics: A theory explaining governance choices through the costs and risks of economic exchange.

Agency theory: A theory concerned with delegated relationships, information asymmetry and incentive alignment.

Resource dependence theory: A perspective explaining organisational behaviour through dependence on externally controlled resources.

Relational exchange: Repeated exchange governed by trust, commitment, reciprocity and adaptation as well as formal contracts.

Resource-based view: A theory linking sustained advantage to valuable, rare, difficult-to-imitate and non-substitutable resources and capabilities.

Relational view: A perspective that locates competitive advantage in jointly created inter-organisational resources and capabilities.

Asset specificity: The degree to which an investment has limited value outside a particular relationship.

Opportunism: Self-interested behaviour involving possible deception, concealment or strategic exploitation.

Hold-up: An attempt to exploit a party after it has made relationship-specific investments.

Information asymmetry: Unequal distribution of relevant information between exchange parties.

Adverse selection: A pre-contract problem caused by inability to distinguish supplier quality or capability.

Moral hazard: A post-contract problem in which behaviour or effort cannot be fully observed.

Vertical integration: Internal ownership or control of activities at another supply-chain stage.

Switching cost: The cost of replacing a supplier, system, process or relationship.

Governance: Structures and processes used to coordinate, control and adapt an exchange.

Relational rent: Joint value generated by a relationship and not independently available to either partner.

Total cost of ownership: The full lifecycle cost of acquiring, using, managing and discontinuing a purchase.

Supplier dependence: The extent to which an organisation relies on a supplier for an important and difficult-to-replace resource.

Review Questions

Short Answer Questions

1. What three transaction characteristics are central to transaction cost economics?

2. Distinguish adverse selection from moral hazard.

3. How does resource dependence affect procurement strategy?

4. What is meant by relational rent?

5. Why should a buyer retain internal capability after outsourcing a strategic activity?

Long Answer Questions

1. Explain how transaction cost economics guides make-or-buy decisions, including the roles of asset specificity, uncertainty and frequency.

2. Discuss the contribution of agency theory to contract and performance-management design in outsourced logistics.

3. Compare the resource-based view and the relational view as explanations of competitive advantage.

4. Explain how relational governance can complement, rather than replace, formal contracts.

5. Evaluate the strategic, operational and ethical risks of outsourcing a critical supply-chain activity.

Analytical / Application Questions

1. A firm wants to outsource maintenance of highly specialised production equipment to a single supplier. Apply at least four theories from the chapter to recommend an appropriate governance arrangement.

2. A logistics provider offers the lowest price but refuses data-portability obligations and has limited backup capacity. Analyse the proposal using transaction cost economics, agency theory and resource dependence theory.

3. Design a governance framework for a strategic supplier developing a new technology with the buying organisation. Specify contract provisions, relational mechanisms, performance measures and exit safeguards.

22. Multiple Choice Questions with Answers

Question 1

Which combination most strongly supports market-based purchasing under transaction cost economics?

A. High asset specificity, high uncertainty and frequent transactions

B. Low asset specificity, low uncertainty and readily available alternatives

C. High dependence, proprietary knowledge and incomplete specifications

D. Dedicated investment, high switching costs and unpredictable demand

Correct Answer: B. Low asset specificity, low uncertainty and readily available alternatives

Question 2

A supplier reduces inspection effort because the buyer cannot observe the supplier’s process. This is primarily an example of:

A. Adverse selection

B. Relational rent

C. Moral hazard

D. Vertical integration

Correct Answer: C. Moral hazard

Question 3

Which response would most directly reduce a buyer’s dependence on a sole-source supplier?

A. Eliminating supplier performance measures

B. Increasing relationship-specific investments without safeguards

C. Developing alternatives or redesigning the requirement

D. Making the contract shorter without transition planning

Correct Answer: C. Developing alternatives or redesigning the requirement

Question 4

The resource-based view would make a procurement manager especially cautious about outsourcing an activity when the activity:

A. Uses standardised inputs available from many suppliers

B. Is unrelated to customer value or organisational competence

C. Contains a capability that is valuable, difficult to imitate and strategically important

D. Has low switching costs and easily measurable output

Correct Answer: C. Contains a capability that is valuable, difficult to imitate and strategically important

Question 5

Which statement best describes relational governance?

A. It eliminates the need for formal contracts

B. It relies on trust, communication and adaptation alongside contractual safeguards

C. It is appropriate only for one-time purchases

D. It requires the buyer to own the supplier

Correct Answer: B. It relies on trust, communication and adaptation alongside contractual safeguards

Question 6

A buyer evaluates an outsourced carrier only on freight price and delivery speed, causing quality and compliance failures. Which agency-theory lesson is most relevant?

A. Use performance measures that reflect multiple dimensions of desired behaviour

B. Remove all monitoring to increase trust

C. Transfer every risk to the carrier

D. Select the supplier with the highest market share

Correct Answer: A. Use performance measures that reflect multiple dimensions of desired behaviour

Question 7

A supplier creates a specialised production line for one customer and then seeks better terms after the investment is made. This situation illustrates:

A. Economies of scale

B. Hold-up risk associated with asset specificity

C. Adverse selection before contracting

D. Routine market exchange

Correct Answer: B. Hold-up risk associated with asset specificity

Question 8

Which procurement arrangement is most likely to create relational rents?

A. A one-time purchase of a standard commodity through anonymous bidding

B. A relationship involving joint innovation, complementary capabilities and specialised governance

C. A purchase with no information sharing or adaptation

D. A transaction based exclusively on lowest initial price

Correct Answer: B. A relationship involving joint innovation, complementary capabilities and specialised governance

Question 9

In the illustrative distribution case, why did NorthStar retain regulatory and planning expertise internally?

A. To eliminate all supplier relationships

B. To preserve strategic control and avoid losing critical knowledge

C. To prevent the provider from measuring performance

D. To ensure that outsourcing remained completely informal

Correct Answer: B. To preserve strategic control and avoid losing critical knowledge

Question 10

Which practice best aligns procurement with resilience and responsible governance?

A. Awarding all business to the cheapest supplier regardless of concentration risk

B. Using AI recommendations without human review

C. Combining supplier-risk analysis, contingency planning, data governance and ethical due diligence

D. Avoiding supplier collaboration to reduce communication costs

Correct Answer: C. Combining supplier-risk analysis, contingency planning, data governance and ethical due diligence

Procurement and Supplier Relationship Management
Chapter 2 of 14