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Principles of Selling & Customer Acquisition
Graduate Program in Entrepreneurship
Explore Principles of Selling & Customer Acquisition as part of Graduate Program in Entrepreneurship. Read the syllabus and available chapters online.
Academic programmeGraduate Program in Entrepreneurship
LevelGraduate
Reading sections16
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01
Principles of Selling & Customer AcquisitionSyllabus
02Foundations Of Selling And Customer AcquisitionChapter 1
03Customer Market And Buying Behavior AnalysisChapter 2
04Customer Discovery And Problemsolution ValidationChapter 3
05Value Propositions Positioning And Sales MessagingChapter 4
06Go To Market And Customer Acquisition StrategyChapter 5
07Prospecting Lead Generation And QualificationChapter 6
08Consultative And Solution Selling ProcessChapter 7
09Negotiation Pricing And ClosingChapter 8
10Digital And Omnichannel Customer AcquisitionChapter 9
11Sales Technology Crm Automation And AiChapter 10
12Acquisition Economics Metrics And AnalyticsChapter 11
13Sales Organization Leadership And Performance ManagementChapter 12
14Customer Relationships Retention And Revenue ExpansionChapter 13
15Ethics Governance And The Future Of SellingChapter 14
16Ethics Governance And The Future Of Customer AcquisitionChapter 15
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