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DIGITAL E-BOOKDiploma

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Paid Advertising & Mobile Marketing

Diploma in Digital Marketing

Explore Paid Advertising & Mobile Marketing as part of Diploma in Digital Marketing. Read the syllabus and available chapters online.

Academic programmeDiploma in Digital Marketing

LevelDiploma

Reading sections16

SourceLibrary syllabus and chapters

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Paid Advertising & Mobile MarketingSyllabus

Paid Advertising And Mobile Marketing FoundationsChapter 1

Customer Journeys Funnels And Campaign ObjectivesChapter 2

Campaign Planning Segmentation And Media StrategyChapter 3

Audience Data Targeting And PrivacyChapter 4

Advertising Creative Copy And Mobile User ExperienceChapter 5

Paid Search And Shopping AdvertisingChapter 6

Paid Social Media AdvertisingChapter 7

Display Video Native And Programmatic AdvertisingChapter 8

Mobile Channels And App MarketingChapter 9

Media Buying Budgeting And Advertising EconomicsChapter 10

Tracking Measurement And Marketing AnalyticsChapter 11

Attribution Experimentation And Campaign OptimizationChapter 12

Automation Ai And Advertising TechnologyChapter 13

Integrated Campaign Management And Decision MakingChapter 14

Governance Ethics And The Future Of AdvertisingChapter 15