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DIGITAL E-BOOKBachelor

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Marketing Analytics

Bachelors Program in Business Analytics

Explore Marketing Analytics as part of Bachelors Program in Business Analytics. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Business Analytics

LevelBachelor

Reading sections16

SourceLibrary syllabus and chapters

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Marketing AnalyticsSyllabus

Foundations Of Marketing AnalyticsChapter 1

Marketing Data Measurement And MetricsChapter 2

Market Research And Customer InsightChapter 3

Market Demand Competition And Opportunity AnalyticsChapter 4

Segmentation Targeting And Positioning AnalyticsChapter 5

Customer Journey Crm And Lifetime ValueChapter 6

Product Innovation And Portfolio AnalyticsChapter 7

Pricing And Revenue AnalyticsChapter 8

Brand And Marketing Communication AnalyticsChapter 9

Sales Retail And Channel AnalyticsChapter 10

Digital Social And E Commerce AnalyticsChapter 11

Experimentation Causal Inference And Marketing EffectivenessChapter 12

Forecasting Optimization And Marketing Decision ModelsChapter 13

Martech Ai And Digital TransformationChapter 14

Ethics Privacy Governance And The Future Of Marketing AnalyticsChapter 15