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Market Research & Consumer Insights

Post Graduate Program in Product Management

Explore Market Research & Consumer Insights as part of Post Graduate Program in Product Management. Read the syllabus and available chapters online.

Academic programmePost Graduate Program in Product Management

LevelPost Graduate Diploma

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Market Research & Consumer InsightsSyllabus

Market Research And The Consumer Insight FunctionChapter 1

Research Problems Questions And Decision ContextsChapter 2

Research Design And Evidence QualityChapter 3

Consumer Behavior And Decision TheoriesChapter 4

Secondary Research And Market IntelligenceChapter 5

Qualitative Consumer ResearchChapter 6

Measurement Scales And Questionnaire DesignChapter 7

Sampling Fieldwork And Data QualityChapter 8

Quantitative Analysis And Insight GenerationChapter 9

Causal Research Experiments And Product TestingChapter 10

Segmentation Targeting Positioning And PersonasChapter 11

Research For Product Pricing And Growth DecisionsChapter 12

Digital Social And Behavioral IntelligenceChapter 13

Ai Enabled Research And Insight OperationsChapter 14

Ethics Governance Insight Communication And The FutureChapter 15