Chapter 2
Self-Awareness, Emotional Intelligence and Leadership Presence
Diploma in Leadership
Leadership Communication & Interpersonal Skills
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Diploma
Self-Awareness, Emotional Intelligence and Leadership Presence
Introduction
Leadership is expressed through relationships, decisions and communication. Before a leader can influence others effectively, however, the leader must understand how personal beliefs, emotions, habits and behaviour shape those interactions. This inward capacity is commonly described as self-awareness. It provides the foundation for emotional intelligence, authentic communication and credible leadership presence.
Leadership presence is not simply confidence, charisma or formal authority. It is the consistent impression that a leader is composed, trustworthy, attentive and capable of responding appropriately to the situation. Presence is created through the interaction of internal qualities and observable behaviour: how a leader listens, manages pressure, communicates values, responds to disagreement and adapts to different people and contexts.
This chapter introduces practical frameworks for developing these capabilities. It examines self-concept, emotional intelligence, empathy, self-regulation, authenticity, the Johari Window and impression management. These concepts are especially important for emerging leaders because professional credibility develops through repeated everyday encounters rather than through job title alone.
Learning Objectives
By the end of this chapter, you should be able to:
Explain how self-concept influences leadership behaviour and communication.
Describe the principal components of emotional intelligence.
Apply empathy and self-regulation in challenging interpersonal situations.
Use the Johari Window to improve feedback, disclosure and teamwork.
Distinguish authentic leadership from performance or manipulation.
Apply ethical impression-management strategies to strengthen credibility and adaptability.
Create a practical development plan for leadership presence.
1. Self-Concept and the Foundations of Leadership
Self-concept is the organised set of beliefs a person holds about who they are. It includes perceived abilities, values, roles, personality characteristics, social identities and aspirations. Self-esteem refers more specifically to the value or worth a person attaches to those self-beliefs. Self-efficacy is the belief that one can perform a particular task successfully. These concepts overlap but are not identical.
For example, a person may have a positive general self-concept but low self-efficacy when speaking to senior managers. A leader may value fairness but discover that a strong desire to be liked makes it difficult to challenge poor performance. Effective development begins by identifying such patterns rather than treating confidence as a fixed personal trait.
Self-concept affects leadership through several mechanisms:
Attention: People notice information that confirms or threatens their view of themselves.
Interpretation: The same feedback may be interpreted as useful guidance by one person and as a personal attack by another.
Behaviour: A person who sees themselves as a careful listener is more likely to pause and ask questions.
Persistence: Self-efficacy influences whether a person continues after an initial failure.
Relationships: Self-beliefs affect openness, defensiveness and willingness to seek help.
Suppose a new supervisor gives an unclear presentation. If the supervisor interprets this as evidence of permanent incompetence, anxiety may increase and future opportunities may be avoided. If the supervisor interprets it as evidence that preparation and audience analysis need improvement, the same event can produce a development plan. The second interpretation is more specific, controllable and development-oriented.
Self-awareness in practice
Self-awareness has both internal and external dimensions. Internal self-awareness concerns recognition of one’s values, motives, emotions, strengths and limitations. External self-awareness concerns understanding how one’s behaviour is experienced by other people. A leader may know that they intend to be efficient while remaining unaware that rapid interruptions make colleagues feel dismissed.
Self-awareness should not become excessive self-monitoring. Constant concern about how one appears can reduce attention to the work and to other people. The aim is accurate, useful awareness that supports deliberate choice.
A practical self-awareness journal can record:
Situation
Emotional response
Behaviour
Effect on others
Alternative response
Team member challenged a decision
Irritation
Interrupted
Reduced participation
Ask for evidence before responding
Senior manager requested an update
Anxiety
Over-explained
Message became unclear
Lead with the key result
Colleague made an error
Concern
Solved it personally
Reduced colleague ownership
Coach and agree a correction
Reflection becomes more valuable when it identifies observable behaviour and consequences rather than vague labels such as “I was bad at leadership.”
2. Emotional Intelligence
Emotional intelligence (EI) is the capacity to perceive, understand, use and regulate emotions in oneself and in relationships. Different scholarly models use somewhat different terminology. Ability-based approaches, associated particularly with Mayer and Salovey, treat EI as a set of mental abilities. Mixed models, including the widely applied framework associated with Daniel Goleman, combine emotional abilities with motivational and social competencies.
For practical leadership development, five interrelated domains are useful:
Self-awareness: Recognising emotions, triggers, values, strengths and limitations.
Self-regulation: Managing emotional impulses and choosing constructive responses.
Motivation: Sustaining purposeful effort and aligning action with meaningful goals.
Empathy: Understanding another person’s perspective and emotional experience.
Social skills: Building relationships, communicating, influencing and resolving conflict.
EI does not mean suppressing emotion or being agreeable at all times. Emotions provide information. Frustration may indicate an unmet expectation; anxiety may signal uncertainty or risk; disappointment may reveal that an important goal matters. The leadership task is to interpret emotional information without allowing an immediate emotional impulse to determine behaviour automatically.
Emotion, mood and behaviour
An emotion is generally a relatively focused response to an event or appraisal. A mood is often more diffuse and longer-lasting. Behaviour is what others can observe. These should not be treated as the same thing. A leader can feel angry without behaving aggressively, and can feel nervous while communicating professionally.
The trigger is the event. The appraisal is the meaning assigned to it. The impulse is the immediate tendency to act. Leadership development focuses particularly on examining the appraisal and creating space before the response.
Assessing emotional intelligence responsibly
Self-report questionnaires may stimulate reflection, but they are not definitive measurements of leadership quality. Responses can be affected by social desirability, mood and limited self-knowledge. A stronger developmental approach combines self-reflection, behavioural examples, feedback from colleagues and observation of outcomes. EI should be assessed as a set of learnable behaviours, not as a label used to excuse poor performance or to stereotype personality.
3. Empathy and Interpersonal Understanding
Empathy is the effort to understand another person’s experience from that person’s perspective. It differs from sympathy, which expresses concern or pity, and from agreement, which accepts a person’s conclusion. A leader can empathise with an employee’s frustration while still disagreeing with the employee’s proposed solution.
Three forms are commonly distinguished:
Cognitive empathy: Understanding what another person may be thinking.
Affective empathy: Sensing or resonating with another person’s feelings.
Compassionate empathy: Understanding the experience and taking appropriate supportive action.
Empathy improves leadership communication because it helps a leader select an appropriate message, timing and channel. It is particularly important during change, performance discussions, conflict and customer complaints.
A practical empathic listening sequence is:
Attend: Give the speaker reasonable visual and mental attention.
Explore: Ask open questions rather than assuming motives.
Reflect: Paraphrase both content and, cautiously, emotion.
Validate: Acknowledge that the person’s reaction is understandable in context.
Clarify: Separate facts, interpretations, needs and requested action.
Respond: Agree the next step, boundary or decision.
For example: “You are concerned that the new schedule was introduced without enough notice, and that this may affect childcare arrangements. Have I understood that correctly? Let us examine what flexibility is available.” This response does not promise an outcome, but it demonstrates attention and respect.
Empathy also has boundaries. A leader should not promise confidentiality that cannot be maintained, accept abusive conduct, make decisions solely to reduce discomfort or assume that every person wants the same kind of support. Cultural, individual and professional differences require curiosity rather than generalisation.
4. Self-Regulation and Communication Under Pressure
Self-regulation is the ability to manage attention, emotion and behaviour in accordance with values and goals. It is not emotional denial. A regulated leader can acknowledge anger or fear while choosing a response that protects safety, fairness and long-term effectiveness.
The following strategies are practical:
Pause and label
Briefly identify the emotion and its intensity: “I am feeling defensive because this feedback challenges a decision I made.” Labelling can create psychological distance from the immediate impulse.
Control the communication interval
When a response is likely to be harmful, delay it appropriately. A short pause, a request to review information, or a later meeting is often better than a reactive email. Delay should not be used to avoid difficult conversations indefinitely.
Reappraise the situation
Ask: What else could explain this behaviour? What evidence supports my interpretation? What outcome do I want? Reappraisal does not mean pretending that a problem is harmless; it means testing the first interpretation.
Use structured language
In conflict, describe observable behaviour, impact and next steps. For example: “The report was submitted two days after the agreed date. This delayed the client review. Please let me know by 3 p.m. whether you can complete the revised version tomorrow or need support.”
Regulate the body
Sleep, movement, breathing, hydration and reasonable workload contribute to emotional control. These are not substitutes for organisational solutions, but physical depletion can reduce patience and judgement.
Self-regulation must be balanced with timely accountability. A calm leader who never addresses misconduct is not demonstrating emotional intelligence; they are avoiding responsibility.
5. Authenticity and Credibility
Authenticity means acting in a way that is consistent with genuinely held values, while remaining responsive to context and accountable for consequences. It does not mean expressing every thought, refusing feedback or treating personal preference as moral truth.
Authentic leadership commonly involves:
Self-knowledge: Awareness of values, motives and limitations.
Relational transparency: Appropriate openness about reasoning, uncertainty and mistakes.
Balanced processing: Considering relevant evidence and viewpoints before deciding.
Internalised ethics: Using principles rather than popularity as the basis for action.
Authenticity is compatible with adaptation. A leader may communicate differently with a technical specialist, a customer or a board, while maintaining the same underlying commitments to respect, honesty and fairness. Adaptation concerns the expression of values, not the abandonment of values.
Credibility is strengthened when three elements are aligned:
Competence: The leader has relevant knowledge or knows how to obtain it.
Character: The leader behaves reliably and ethically.
Connection: The leader demonstrates attention to people and shared purpose.
A leader who is competent but disrespectful may be feared rather than trusted. A leader who is warm but consistently inaccurate may be liked but not relied upon. Credibility develops through repeated evidence of all three elements.
6. The Johari Window
The Johari Window, developed by Joseph Luft and Harrington Ingham, is a model for understanding interpersonal knowledge. It divides information about a person into four areas:
Johari Window showing four areas of self-knowledge
Figure: Johari Window showing four areas of self-knowledge
Figure: The Johari Window as a framework for feedback and appropriate disclosure.
Open area: Information known to the person and to others, such as a visible role or a stated preference.
Blind area: Behaviour noticed by others but not recognised by the person, such as interrupting or appearing tense.
Hidden area: Information known to the person but not shared, such as concerns, motivations or relevant experience.
Unknown area: Potential, reactions or information not yet known to either the person or others.
The model is not a psychological diagnosis. It is a conversational framework. Constructive feedback can reduce the blind area. Appropriate self-disclosure can reduce the hidden area. New experiences, coaching and reflection can illuminate the unknown area.
Disclosure should be purposeful and proportionate. Leaders should not disclose private information to create emotional pressure, seek inappropriate sympathy or shift responsibility to colleagues. Feedback should be specific, timely, behaviour-focused and offered with respect. “You are a poor communicator” is less useful than “In yesterday’s meeting, you answered before the question was complete, and two members did not contribute.”
7. Impression Management and Leadership Presence
Impression management is the process by which people influence how others perceive them. It occurs consciously and unconsciously through clothing, language, punctuality, digital communication, meeting behaviour and visible decisions. It is not inherently deceptive. Ethical impression management ensures that presentation accurately supports, rather than disguises, real capability and intention.
Leadership presence is often communicated through small observable behaviours:
entering prepared and knowing the purpose of the interaction;
speaking with appropriate pace, clarity and volume;
listening without unnecessary interruption;
using confident but not exaggerated language;
acknowledging uncertainty without surrendering responsibility;
making decisions and explaining relevant reasons;
giving credit publicly and correcting errors privately where appropriate;
following through on commitments.
Non-verbal communication should be interpreted cautiously. Eye contact, silence, gestures and physical distance vary across cultures, personalities and accessibility needs. No single behaviour reliably proves confidence, honesty or respect. Leaders should avoid using narrow cultural standards to judge professionalism.
A useful distinction is between strategic adaptation and inauthentic performance. Strategic adaptation changes style to improve understanding—for example, replacing technical jargon with plain language for a community audience. Inauthentic performance presents qualities the leader does not possess or uses emotion to manipulate. The first improves communication; the second damages trust when discovered.
Digital presence also matters. Email tone, response time, meeting invitations, shared documents and social-media activity contribute to professional impressions. Written messages lack many non-verbal cues, so leaders should use clear subject lines, concise structure and respectful language. Sensitive matters generally require a richer channel than a brief text message.
8. A Development Process for Leadership Presence
Leadership presence can be developed through deliberate practice. The following five-stage process is suitable for a student or emerging supervisor.
Stage 1: Establish a baseline
Ask trusted colleagues, classmates or supervisors: “What behaviour helps me lead effectively?” and “What behaviour reduces my effectiveness?” Request examples, not general ratings.
Stage 2: Identify a priority behaviour
Choose one observable behaviour, such as summarising before responding, delegating rather than rescuing, or stating decisions more clearly. Too many goals reduce attention and measurement quality.
Stage 3: Practise in low-risk situations
Use routine meetings, customer conversations or study-group activities to practise the behaviour. Prepare a short intention before the interaction.
Stage 4: Review evidence
Record what happened, how others responded and what outcome resulted. Seek follow-up feedback after several attempts.
Stage 5: Consolidate and adapt
Retain behaviours that improve results, revise those that do not and select the next development priority. The aim is not a flawless persona but a reliable capacity to respond effectively across situations.
Applied Case: The Promotion Interview
Background
This illustrative case concerns Amina, a technically strong employee applying for a team-leader role. Her work is accurate, but in meetings she speaks rapidly, interrupts when challenged and avoids admitting uncertainty. Colleagues describe her as capable but difficult to approach.
Problem
During the promotion interview, a panel member questions whether Amina can handle disagreement. Amina immediately explains why her previous decision was correct and provides a long technical answer. The panel remains unconvinced because she has demonstrated defensiveness rather than reflective leadership.
Analysis
Amina’s self-concept is strongly tied to being technically correct. The challenge activates a threat response. Her appraisal—“If I do not defend the decision, I will appear incompetent”—creates anxiety and an impulse to over-explain. Her blind area includes the effect of interruption and defensive speed on listeners. Her competence is visible, but connection and balanced processing are less evident.
Approach
Amina seeks feedback from two colleagues and discovers that they value her expertise but hesitate to raise concerns. She practises a three-step response: acknowledge the question, state what evidence supports her decision, and identify what she would review. In a later practice interview she says: “The decision was based on the information available at the time. I would now revisit the implementation data, and I would invite the team’s concerns before deciding whether to adjust it.” She also pauses for two seconds before answering and asks one clarifying question.
Outcome
In the final interview, Amina gives shorter answers, acknowledges limitations and describes how she would involve the team. She is appointed acting team leader. Her development continues: technical expertise remains a strength, but she now measures leadership effectiveness partly by whether others feel able to contribute.
Learning points
A strength can become a liability when overused defensively.
Feedback is most useful when it identifies observable impact.
Authenticity includes acknowledging uncertainty and learning.
Presence depends on both competence and relational behaviour.
Pausing is a simple self-regulation technique with substantial communication value.
Challenges, Ethics and Contemporary Issues
Risk of emotional labour and burnout
Leaders may be expected to remain calm and positive regardless of workload or organisational injustice. Continuous emotional display can become exhausting. Organisations should not use EI language to place responsibility for systemic problems solely on individuals. Psychological safety, reasonable workloads and fair procedures remain organisational responsibilities.
Cultural and accessibility considerations
Standards of eye contact, assertiveness, emotional expression, personal space and self-disclosure differ across cultures and individuals. Neurodivergent employees and people with disabilities may communicate presence in different ways. Assessment should focus on outcomes, respect, clarity and reliability rather than conformity to one narrow style.
Privacy and data ethics
Feedback surveys, personality assessments and AI-enabled communication tools may collect sensitive personal information. Leaders should understand the purpose of collection, limit access, avoid unsupported inferences and comply with applicable privacy and employment requirements. A personality score should never be used as the sole basis for promotion, discipline or exclusion.
Artificial intelligence and mediated communication
AI tools can help rehearse interviews, analyse meeting transcripts or suggest clearer wording. However, automated systems may misinterpret silence, accent, cultural expression or emotional tone. They can also create privacy risks and encourage leaders to outsource judgement. Human consent, verification, confidentiality and fairness are essential. AI should support reflection, not replace direct feedback or accountability.
Best-Practice Checklist
Before an important interaction, ask:
What outcome and relationship do I need to protect?
What emotions or assumptions might influence me?
What does the other person need to understand, contribute or decide?
Which facts are known, and which are interpretations?
How will I demonstrate competence, character and connection?
What will I do if I become defensive or uncertain?
What feedback will tell me whether my communication was effective?
During the interaction, listen, pause, clarify and communicate the next step. Afterwards, review behaviour and impact rather than judging your whole identity by one encounter.
Chapter Summary
Self-awareness is the foundation of effective leadership because it helps leaders recognise how self-concept, emotion, values and behaviour influence relationships. Self-concept includes beliefs about identity and ability; self-esteem concerns perceived worth; and self-efficacy concerns confidence in performing a specific task.
Emotional intelligence involves recognising, understanding and managing emotion in oneself and in relationships. Its practical domains include self-awareness, self-regulation, motivation, empathy and social skills. Empathy enables perspective-taking without requiring agreement, while self-regulation creates space between an emotional impulse and a purposeful response.
Authentic leadership combines self-knowledge, ethical consistency, transparency and balanced consideration of evidence. The Johari Window helps leaders understand open, blind, hidden and unknown areas of interpersonal knowledge. Feedback and appropriate disclosure can expand the open area. Impression management is ethically valuable when presentation supports genuine competence and purpose rather than disguising limitations.
Leadership presence develops through repeated observable behaviours: preparation, attentive listening, clear speech, appropriate confidence, accountability and follow-through. It must be adapted to cultural, individual and accessibility contexts. Development is strengthened by specific feedback, deliberate practice and reflection on impact. Emotional intelligence should support—not replace—fair systems, psychological safety and organisational responsibility.
Key Terms
Authenticity: Acting consistently with genuinely held values while remaining accountable and responsive to context.
Blind area: Information about a person known to others but not recognised by the person.
Cognitive empathy: Understanding another person’s likely thoughts or perspective.
Credibility: The perceived reliability of a leader’s competence, character and connection.
Emotional intelligence: The capacity to perceive, understand, use and regulate emotions.
Empathy: An effort to understand another person’s experience from that person’s perspective.
External self-awareness: Understanding how one’s behaviour is experienced by others.
Hidden area: Information known to the person but not shared with others.
Impression management: The process of influencing how others perceive a person.
Internal self-awareness: Recognition of one’s emotions, values, motives, strengths and limitations.
Johari Window: A model dividing interpersonal knowledge into open, blind, hidden and unknown areas.
Leadership presence: The observable impression of confidence, attentiveness, credibility and composure.
Self-concept: The organised beliefs a person holds about who they are.
Self-efficacy: Belief in one’s ability to perform a particular task successfully.
Self-regulation: Managing emotion, attention and behaviour in line with values and goals.
Self-esteem: The value or worth a person attaches to their self-beliefs.
Social skills: Capabilities for communication, relationship-building, influence and conflict management.
Strategic adaptation: Adjusting communication style to suit context without abandoning core values.
Review Questions
Short Answer Questions
Distinguish self-concept, self-esteem and self-efficacy.
What are the five practical domains of emotional intelligence described in this chapter?
How does empathy differ from sympathy and agreement?
What is the purpose of the Johari Window?
Identify three observable behaviours that contribute to leadership presence.
Long Answer Questions
Explain how self-concept can influence a leader’s interpretation of feedback and subsequent behaviour.
Discuss the relationship between self-regulation and ethical accountability in leadership.
Explain how authenticity can coexist with adaptation to different audiences.
Describe how feedback and appropriate self-disclosure can expand the open area of the Johari Window.
Evaluate the role of competence, character and connection in building leadership credibility.
Analytical / Application Questions
A supervisor becomes defensive whenever employees question a new procedure. Use the emotion sequence in this chapter to analyse the behaviour and propose a self-regulation plan.
A technically excellent employee is perceived as unapproachable. Design a two-week development experiment using feedback, empathy and one observable presence behaviour.
A manager wants to use an AI tool to score employees’ emotional tone in meetings. Analyse the potential developmental benefits, privacy risks, cultural limitations and safeguards required before adoption.
Multiple Choice Questions with Answers
Question 1
Which statement best distinguishes self-efficacy from self-esteem?
A. Self-efficacy concerns confidence in performing a specific task, whereas self-esteem concerns perceived personal worth.
B. Self-efficacy concerns how others perceive a person, whereas self-esteem concerns technical skill.
C. Self-efficacy is a person’s mood, whereas self-esteem is an observable behaviour.
D. Self-efficacy and self-esteem are identical terms for general confidence.
Correct Answer: A. Self-efficacy concerns confidence in performing a specific task, whereas self-esteem concerns perceived personal worth.
Question 2
A leader notices irritation after being challenged, pauses, checks the evidence and responds respectfully. Which capability is most directly demonstrated?
A. Impression management
B. Self-regulation
C. Sympathy
D. Role ambiguity
Correct Answer: B. Self-regulation
Question 3
Which response demonstrates empathy without necessarily agreeing with the speaker?
A. You are wrong, so there is no reason to be upset.
B. I agree with every part of your proposal.
C. I understand why the short notice created concern; let us examine what flexibility is available.
D. You should not discuss personal concerns at work.
Correct Answer: C. I understand why the short notice created concern; let us examine what flexibility is available.
Question 4
In the Johari Window, the blind area contains information that is:
A. Known to the person and to others
B. Known to the person but not to others
C. Unknown to both the person and others
D. Known to others but not recognised by the person
Correct Answer: D. Known to others but not recognised by the person
Question 5
Which behaviour most strongly supports ethical impression management?
A. Exaggerating achievements to appear more capable
B. Using clear language and preparing appropriately for the audience
C. Hiding uncertainty whenever a decision is difficult
D. Changing core values to gain approval
Correct Answer: B. Using clear language and preparing appropriately for the audience
Question 6
A leader acknowledges a mistake, explains what was learned and invites relevant viewpoints before deciding next steps. Which combination is most evident?
A. Authenticity and balanced processing
B. Sympathy and avoidance
C. Coercion and concealment
D. Self-esteem and stereotyping
Correct Answer: A. Authenticity and balanced processing
Question 7
Which statement about emotional intelligence is most accurate?
A. It requires suppressing negative emotions.
B. It means agreeing with other people’s interpretations.
C. It involves using emotional information while choosing constructive behaviour.
D. It guarantees that interpersonal conflict will disappear.
Correct Answer: C. It involves using emotional information while choosing constructive behaviour.
Question 8
A leader changes technical terminology into plain language for a community audience while retaining the same commitment to accuracy. This is best described as:
A. Strategic adaptation
B. Inauthentic performance
C. Emotional denial
D. The hidden area
Correct Answer: A. Strategic adaptation
Question 9
Which feedback is most useful for reducing a colleague’s blind area?
A. You have a bad attitude.
B. Everyone finds you difficult.
C. You are not leadership material.
D. In yesterday’s meeting, you interrupted twice before questions were complete, and two members stopped contributing.
Correct Answer: D. In yesterday’s meeting, you interrupted twice before questions were complete, and two members stopped contributing.
Question 10
Why should AI-based emotional or personality assessments be used cautiously in leadership development?
A. They always produce identical results for every culture.
B. They may misinterpret communication differences and create privacy or fairness risks.
C. They cannot process any written information.
D. They eliminate the need for human judgement.
Correct Answer: B. They may misinterpret communication differences and create privacy or fairness risks.
Leadership Communication & Interpersonal Skills
Chapter 2
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