Production, Operations and Quality in Global NetworksIntroductionGlobal supply chains convert materials, information, labour, capital and technology into products and services delivered to customers across borders. Production and operations management is therefore not limited to the factory floor. It includes decisions about process design, facility location, capacity, workforce, technology, inventory, scheduling, quality, suppliers and coordination among geographically dispersed sites. A global network may contain raw-material suppliers in one country, component plants in another, assembly facilities in a third, distribution centres on several continents and customers served through digital and physical channels. Such networks create opportunities for specialization and scale, but they also increase exposure to transport delays, geopolitical disruption, regulatory differences, exchange-rate movements, labour shortages, quality variation and cultural misunderstandings. The central managerial challenge is to design and control operations that achieve the required combination of cost, quality, speed, dependability, flexibility and sustainability. No single operating model is universally best. A high-volume commodity producer may prioritize scale and process efficiency, whereas a medical-device or aerospace producer may prioritize traceability, regulatory compliance and defect prevention. Learning ObjectivesBy the end of this chapter, students should be able to: - Explain major process choices and relate them to volume, variety and customer requirements.
- Calculate and interpret capacity, utilization, efficiency, throughput and bottleneck measures.
- Explain scheduling, economies of scale, learning effects and the trade-offs between efficiency and flexibility.
- Apply lean, just-in-time and Theory of Constraints principles in an international network.
- Describe Six Sigma and total quality management, including DMAIC and process capability.
- Analyse quality, governance, ethical and technological issues in global production networks.
- Recommend operational improvements using evidence, metrics and cross-border coordination.
1. Operations Strategy in an International NetworkOperations strategy translates competitive priorities into process and network decisions. The main competitive priorities are: - Cost: efficient use of labour, materials, equipment and space.
- Quality: conformance to specifications and fitness for customer use.
- Speed: short order-to-delivery and response times.
- Dependability: reliable delivery and consistent performance.
- Flexibility: ability to change volume, product mix, technology or location.
- Sustainability: reduced environmental impact and responsible treatment of workers and communities.
These priorities can conflict. A plant that minimizes unit cost through long production runs may have high inventory and low responsiveness. A plant designed for rapid customization may require skilled labour, flexible equipment and higher unit cost. International decisions must also consider total landed cost rather than factory price alone. Total landed cost can include purchase price, tooling, freight, insurance, tariffs, customs administration, inventory carrying cost, quality failures, compliance and disruption risk. A useful distinction is between structural and infrastructural decisions. Structural decisions include capacity, technology, vertical integration and facility location. Infrastructural decisions include planning systems, quality systems, workforce policies, supplier relationships and performance measurement. Structural investments are often costly to reverse; infrastructural practices can usually be changed more quickly, although they require organizational commitment. 2. Process Choice: Matching Technology to DemandProcess choice should match product variety, demand volume, customization, capital intensity and required flexibility. The traditional volume–variety relationship is a useful starting point, although digital technologies increasingly allow firms to combine scale with customization. | Process type | Typical volume | Variety | Typical application | Main strength | Main risk |
|---|
| Project | Very low | Very high | Construction, major installation | Customization | Complex coordination | | Job shop | Low | High | Specialist repair, custom machinery | Flexibility | High unit cost | | Batch | Medium | Medium | Food, apparel, components | Mix of flexibility and efficiency | Setup time and inventory | | Repetitive or assembly line | High | Low to medium | Vehicles, appliances | Efficient flow | Low flexibility | | Continuous flow | Very high | Very low | Chemicals, refining | Very low unit cost | High capital and shutdown cost |
A job shop groups similar resources, such as machining or painting, and routes each job according to its requirements. It is suitable for low-volume, high-variety production but may experience long queues and difficult scheduling. A line process arranges resources in the sequence of operations. It supports predictable flow, but product changes may be costly. Continuous processes operate with few interruptions and are common where materials flow as liquids, gases or bulk solids. Service operations also require process choice. A standardized digital service may resemble a continuous or repetitive process, whereas international consulting or engineering projects resemble project processes. In global operations, the same product may be made using different process technologies in different countries because of variations in labour skills, infrastructure, energy cost, regulations and supplier capability. Product–Process AlignmentProduct–process alignment means that process characteristics support the product’s market requirements. Misalignment creates waste. For example, using a highly specialized automated line for uncertain demand can produce excess capacity and obsolete inventory. Conversely, producing a standardized high-volume item in a job shop may create unnecessary movement, queues and labour cost. Automation should therefore be evaluated by total business value, not by novelty. Important questions include: Is demand sufficiently stable? Are product designs mature? Can local technicians maintain the equipment? Is data connectivity reliable? Will automation reduce defects and injuries, or merely transfer work to expensive maintenance and programming activities? 3. Capacity, Utilization and BottlenecksCapacity is the maximum output that a process, resource or network can produce during a specified period under stated conditions. Design capacity is the theoretical maximum. Effective capacity is the realistic maximum after allowing for maintenance, product mix, breaks, quality checks and other constraints. The basic capacity relationships are: Utilization = Actual output ÷ Design capacity × 100% Efficiency = Actual output ÷ Effective capacity × 100% Actual output and capacity must use the same unit and time period, such as units per day or tonnes per month. Utilization cannot normally exceed 100% when measured against a correctly specified design capacity; apparent values above 100% usually indicate overtime, changed assumptions or an incorrect denominator. Example. A plant has a design capacity of 10,000 units per month and an effective capacity of 8,000 units. It produces 7,200 acceptable units. Utilization = 7,200 ÷ 10,000 × 100% = 72%. Efficiency = 7,200 ÷ 8,000 × 100% = 90%. The plant is using 72% of theoretical capacity but achieving 90% of realistic capacity. This distinction helps managers avoid concluding that the plant is performing poorly merely because it has unused design capacity. A bottleneck is a resource whose capacity limits the throughput of the entire system. If three sequential work centres can produce 100, 80 and 120 units per hour respectively, the system’s maximum flow is 80 units per hour, before losses and variability. Improving the 100-unit centre to 130 units per hour does not increase system throughput while the 80-unit centre remains unchanged. A simple capacity calculation for a resource is: Required capacity = Demand × Processing time per unit If demand is 600 units per day and processing time is 0.08 labour-hours per unit, required labour time is 48 labour-hours per day. If one employee provides 8 productive hours, the theoretical requirement is 6 employees, before allowances for absence, breaks, training and variability. Capacity Decisions in Global NetworksCapacity may be added by expanding an existing facility, adding shifts, outsourcing, using contract manufacturers, postponing final configuration or establishing a new plant. Global capacity decisions should evaluate: - demand uncertainty by region;
- transport time and cost;
- tariff and trade-policy exposure;
- labour and utility availability;
- resilience and alternative sourcing;
- regulatory and quality requirements;
- environmental effects;
- political and natural-hazard risk.
A single large plant may exploit scale but create concentration risk. Multiple regional plants may improve responsiveness and resilience but duplicate equipment and management. The best design depends on the product’s value-to-weight ratio, demand geography, supply risk and required customer response time. 4. Scheduling and Flow ManagementScheduling allocates jobs, people, machines and materials over time. It converts aggregate plans into executable sequences. Common scheduling decisions include which order to process, when to release work, which machine to use and how to respond to disruptions. Common priority rules include: - First come, first served: simple and perceived as fair, but not always efficient.
- Shortest processing time: tends to reduce average time in the system, but may delay long jobs.
- Earliest due date: prioritizes delivery commitments.
- Critical ratio: compares time remaining until due date with remaining processing time.
For a job, the critical ratio can be expressed as: Critical ratio = Time remaining until due date ÷ Processing time remaining A ratio below 1 indicates that the job is at risk of missing its due date if no corrective action is taken. The measure assumes that time and processing estimates are reasonably reliable and that the job can be scheduled without considering all complex precedence or setup constraints. Global schedules must account for time zones, public holidays, customs clearance, vessel and flight schedules, supplier calendars and communication delays. A schedule that is technically feasible inside one plant may be infeasible across a network. Advanced planning systems can synchronize material requirements, production capacity and transportation, but system outputs remain dependent on accurate master data. The Bullwhip EffectSmall changes in customer demand can create progressively larger fluctuations upstream. This bullwhip effect is encouraged by forecast updating, order batching, price promotions, shortage gaming and long replenishment times. It increases inventory, overtime, expediting and capacity instability. Responses include sharing point-of-sale data, reducing order batches, stabilizing prices, shortening lead times, coordinating replenishment and using collaborative planning. Digital visibility helps, but information sharing alone does not eliminate the bullwhip effect if incentives reward local optimization rather than total network performance. 5. Economies of Scale, Learning and Trade-offsEconomies of scale occur when average cost falls as output increases because fixed costs are spread over more units, specialized equipment is used more intensively or purchasing and logistics are consolidated. If total cost is represented as: Total cost = Fixed cost + (Variable cost per unit × Quantity) then average cost is: Average cost per unit = Total cost ÷ Quantity The formulas assume that fixed cost and variable cost per unit are appropriately identified over the relevant output range. In reality, costs may change in steps when new shifts, machines or facilities are required. Example. A facility has fixed monthly cost of $240,000 and variable cost of $18 per unit. At 20,000 units, total cost is $600,000 and average cost is $30 per unit. At 30,000 units, total cost is $780,000 and average cost is $26 per unit. The reduction occurs because the fixed cost is spread over more units. Economies of scale can be offset by diseconomies of scale, including congestion, bureaucracy, long internal transport, communication problems and reduced responsiveness. International networks may also obtain economies of scope, where shared facilities, technologies or distribution channels support multiple products. The learning effect occurs when cumulative experience reduces labour time or cost through improved methods, worker learning, better tooling and process redesign. Learning should not be treated as automatic: turnover, poor documentation and unstable designs can prevent its realization. Managers must distinguish a genuine learning effect from temporary volume discounts or changes in product mix. 6. Lean Systems and Just-in-TimeLean management is a system for creating customer value with fewer resources by identifying and removing activities that do not add value. The classic wastes are often summarized as defects, overproduction, waiting, unused talent, transportation, inventory, motion and overprocessing. Lean principles include: - Define value from the customer’s perspective.
- Map the value stream from supplier to customer.
- Create continuous flow where possible.
- Use pull rather than producing solely to forecast.
- Pursue continuous improvement, or kaizen.
Just-in-time (JIT) is an operating approach in which materials and components arrive close to the time they are needed, in the quantity needed and with the required quality. JIT is not simply “low inventory.” It requires stable processes, dependable suppliers, short setup times, preventive maintenance, accurate information and rapid problem solving. The kanban concept uses signals to authorize replenishment. A simple container-based system may authorize a supplier or upstream process to replace only what has been consumed. The number of kanban cards or containers should reflect demand, replenishment time and required protection against variability. In a simplified form: Number of containers = Demand rate × Replenishment lead time × (1 + Safety factor) ÷ Container capacity Demand rate is measured in units per time, lead time in the same time unit, and container capacity in units. The safety factor represents protection against variability; it is not a universal constant. The result must be rounded upward because a fraction of a container is not operationally available. Example. Demand is 40 units per hour, replenishment lead time is 1.5 hours, the safety factor is 25%, and each container holds 20 units: Number of containers = 40 × 1.5 × 1.25 ÷ 20 = 3.75. The system requires at least 4 containers under these assumptions. JIT creates risk when international lead times are long or unreliable. Customs disruption, port congestion, earthquakes or geopolitical restrictions can stop production quickly. Therefore, global JIT should be combined with risk segmentation, dual sourcing, strategic buffers for critical items and contingency logistics. Lean does not mean eliminating every buffer; it means making buffers intentional and reducing the causes of variability. 7. Theory of ConstraintsThe Theory of Constraints (TOC) views every system as limited by at least one constraint. Its five focusing steps are: - Identify the system’s constraint.
- Exploit the constraint by using its existing capacity effectively.
- Subordinate other activities to the constraint’s requirements.
- Elevate the constraint by adding capacity or changing the process.
- Repeat, because removing one constraint exposes another.
For example, if an export plant’s inspection station is the bottleneck, management should first ensure that inspectors work on the highest-value flow, prevent avoidable rework from reaching inspection and schedule upstream production to avoid overwhelming the station. Only then should it consider adding inspectors or equipment. TOC emphasizes throughput, inventory and operating expense. Throughput is the rate at which the system generates money through sales, not merely the rate of production. Producing items that cannot be sold may increase inventory without increasing throughput. Lean and TOC are complementary but emphasize different starting points. Lean seeks broad waste reduction and flow improvement; TOC focuses attention on the constraint that governs total output. Applying lean tools everywhere without protecting the bottleneck can produce local improvements with no system benefit. 8. Six Sigma and Quality ManagementQuality is not merely inspection at the end of production. It is the design and control of processes so that outputs consistently meet requirements. Total Quality Management (TQM) treats quality as an organization-wide responsibility involving leadership, employees, suppliers and customers. Important quality principles include customer focus, process orientation, prevention rather than detection, evidence-based decisions, employee involvement and continual improvement. In a global network, quality must be specified consistently but implemented with awareness of local capability, regulations and working practices. Six Sigma and DMAICSix Sigma is a data-driven approach to reducing process variation and defects. For an approximately normal process, the process capability index is often calculated as: Cp = (USL − LSL) ÷ (6σ) where USL is the upper specification limit, LSL is the lower specification limit and σ is the within-process standard deviation. Cp measures potential capability if the process is centered. It does not show whether the mean is off-center. A centering-sensitive measure is: Cpk = min[(USL − μ) ÷ (3σ), (μ − LSL) ÷ (3σ)] where μ is the process mean. These indices assume a stable process, meaningful specification limits, an appropriate estimate of within-process variation and, for conventional interpretation, an approximately normal distribution. They are not substitutes for process knowledge. Example. A shaft specification is 10.00 ± 0.10 millimetres, so USL = 10.10 and LSL = 9.90. The process mean is μ = 10.03 mm and σ = 0.02 mm. Cp = (10.10 − 9.90) ÷ (6 × 0.02) = 1.67 Cpk = min[(10.10 − 10.03) ÷ (3 × 0.02), (10.03 − 9.90) ÷ (3 × 0.02)] = min(1.17, 2.17) = 1.17 Although the potential spread is relatively narrow, the process is shifted toward the upper limit. Centering the process could improve capability without changing its variation. The DMAIC cycle is: - Define: establish the problem, customer requirements, scope and business case.
- Measure: validate data and establish current performance.
- Analyze: identify statistically and operationally plausible causes.
- Improve: test and implement solutions.
- Control: sustain gains using standard work, monitoring and response plans.
Six Sigma projects should avoid treating every variation as a defect. Some variation is caused by measurement error, some by common causes inherent in the process and some by special causes such as a damaged tool or incorrect material. Control charts and process studies help distinguish these situations. Quality in International Supply NetworksQuality management must extend beyond the focal factory. Supplier qualification, process audits, incoming inspection, first-article approval, traceability, corrective action and shared engineering standards are common mechanisms. Contracts should define specifications, testing, change notification, records, audit rights and responsibility for nonconforming product. Inspection alone has limitations. It can detect defects but does not necessarily prevent them, and destructive testing may be expensive. Prevention through robust design, mistake-proofing, capability improvement and supplier development is generally more effective. The cost of quality includes prevention costs, appraisal costs, internal failure costs and external failure costs. A low inspection budget may coexist with high warranty, recall and reputation costs. 9. Integrated Case: Global Medical-Device AssemblyThis is an illustrative case. MedGlobal Instruments produces a diagnostic device. Electronic boards are manufactured in Malaysia, plastic housings in Poland and final assembly and testing take place in Mexico for customers in North America and Europe. Background and ProblemDemand has grown by 18%, but on-time delivery has fallen to 86%. Finished-goods inventory is increasing, while customers report intermittent calibration failures. Management initially proposes adding a second assembly line. AnalysisA process study shows that final testing is the constraint. Its effective capacity is 420 units per shift, while upstream processes can supply 520 units. The test station also receives units with incomplete documentation and occasional board defects. Average transport time for replacement boards is long because expedited shipments cross borders. The quality team calculates that the calibration process has Cpk of 0.91, indicating inadequate capability under the organization’s acceptance criterion. Investigation identifies two causes: variation in a sensor supplied by one vendor and inconsistent software versions used during testing. The assembly line is therefore not the primary constraint; adding a line would increase work-in-process and congestion before testing. Approach and SolutionThe company applies TOC by first exploiting the test station: test schedules are sequenced to reduce changeovers, complete documentation is required before release and trained technicians are assigned during the highest-demand period. A small software interface prevents obsolete test programs from being selected. Lean teams map the international value stream and replace large weekly component releases with smaller, agreed replenishment lots. However, because cross-border transport is variable, a deliberate buffer is retained for the critical sensor. The Malaysian supplier begins a Six Sigma DMAIC project, while the Polish supplier receives standardized packaging and a revised change-control requirement. The company also introduces a supplier scorecard covering defect rate, delivery reliability, response time, traceability and corrective-action effectiveness. These metrics are reviewed jointly rather than used only for punitive ranking. OutcomeAfter three months, test-station throughput rises to 475 units per shift, first-pass yield improves, and on-time delivery reaches 96%. Finished-goods inventory falls because fewer units wait for rework and customer orders are scheduled against realistic capacity. The company postpones construction of the second assembly line and invests instead in test capability and supplier process control. Learning Points- The visible symptom—late delivery—was not the same as the system constraint.
- Adding capacity upstream would have amplified inventory and congestion.
- JIT principles required a risk-based buffer for a critical imported component.
- Quality improvement depended on supplier, software and process controls together.
- Global performance measures must reward total network results rather than local utilization alone.
10. Technology, Governance and Contemporary IssuesEnterprise resource planning, manufacturing execution systems, industrial internet of things sensors, digital twins and advanced analytics can improve visibility and prediction. AI may support demand sensing, predictive maintenance, visual inspection, schedule optimization and anomaly detection. However, AI outputs depend on data quality and appropriate governance. Models can reproduce historical bias, produce false alarms or fail when operating conditions change. Important controls include data ownership, cybersecurity, access rights, model validation, human review, audit trails and documented escalation procedures. A predictive-maintenance model should not automatically stop a production line without considering safety, operational context and the cost of false positives. International quality systems must also address regulation and ethics. Medical, food, automotive, aerospace and pharmaceutical industries may require sector-specific standards, validation and traceability. Organizations must comply with labour, environmental, product-safety, customs and data-protection rules. Ethical operations require more than legal compliance: managers should assess forced labour risk, unsafe working conditions, excessive overtime, discriminatory algorithms, pollution transfer and misleading sustainability claims. Climate change increases the importance of energy efficiency, water use, emissions measurement, circular design and supply continuity. A plant relocation that lowers labour cost but increases emissions and social risk may not be strategically sound. Firms increasingly use life-cycle assessment, supplier due diligence and scenario planning to integrate sustainability into operational decisions. 11. Implementation Principles and LimitationsSuccessful improvement programmes generally follow several principles: - start with a clearly defined customer and business problem;
- observe the process directly rather than relying only on reports;
- establish a reliable baseline and common definitions;
- improve the whole flow, not merely isolated utilization;
- involve operators, suppliers and customers where relevant;
- pilot changes and verify results statistically and operationally;
- standardize successful practices while allowing justified local adaptation;
- build control plans so performance does not regress;
- review trade-offs among cost, service, resilience, quality and sustainability.
There are limits to every method. Lean can be misused as a cost-cutting programme that removes protective capacity. JIT can become fragile when variability is ignored. Six Sigma can generate excessive measurement and paperwork. TOC can overlook long-term capability development if managers focus only on the current constraint. Economies of scale can create concentration risk. Automation can displace workers without improving the system. Professional judgment is therefore essential: tools should serve strategy, safety and customer value. Chapter SummaryProduction and operations management in global networks links process design, capacity, scheduling, quality and supply-chain coordination. Process choice should fit volume, variety and required flexibility. Capacity analysis distinguishes design capacity from effective capacity, while bottleneck analysis identifies the resource that limits system throughput. Scheduling must integrate material availability, due dates, transport and cross-border calendars. Economies of scale can reduce average cost, but excessive scale may create congestion and concentration risk. Lean seeks customer value and waste reduction; JIT coordinates replenishment with demand but requires stable processes and risk-aware buffers. Theory of Constraints directs improvement toward the system constraint. Six Sigma and TQM emphasize prevention, data, process capability and continual improvement. In international networks, quality depends on suppliers, documentation, technology, regulation and shared governance—not only final inspection. Digital tools and AI can improve visibility, maintenance and quality control, but they require sound data, cybersecurity and human accountability. Effective global operations balance efficiency with resilience, ethical responsibility, sustainability and the ability to serve changing markets. Key TermsCapacity: Maximum output possible under specified conditions and time. Bottleneck: Resource or activity that limits total system throughput. Utilization: Actual output as a percentage of design capacity. Efficiency: Actual output as a percentage of effective capacity. Process choice: Selection of an operating process suited to volume, variety and requirements. Job shop: Flexible process producing low volumes of varied products. Economies of scale: Falling average cost as output increases over a relevant range. Economies of scope: Cost advantages from producing or distributing several offerings jointly. Learning effect: Reduction in time or cost as cumulative experience increases. Lean management: Systematic pursuit of customer value with reduced waste. Just-in-time: Replenishment of materials close to the time and quantity required. Kanban: Signal authorizing replenishment or production in a pull system. Bullwhip effect: Amplification of demand variation as it moves upstream. Theory of Constraints: Approach that focuses improvement on the system’s limiting constraint. Throughput: Rate at which a system generates output or sales from its process. Six Sigma: Data-driven method for reducing variation and defects. DMAIC: Define, Measure, Analyze, Improve and Control improvement cycle. Cₚ: Potential process capability based on specification width and process spread. Cₚₖ: Capability measure that also considers process centering. Total Quality Management: Organization-wide approach to customer-focused quality and continual improvement. Review QuestionsShort Answer Questions- How do design capacity and effective capacity differ?
- Why is a bottleneck important in a production system?
- What conditions are necessary for successful JIT operations?
- State the five focusing steps of the Theory of Constraints.
- What is the difference between Cp and Cpk?
Long Answer Questions- Compare job-shop, batch, assembly-line and continuous processes, using international examples.
- Explain how economies of scale can improve competitiveness but also increase risk.
- Discuss how lean management and JIT should be adapted to long, uncertain international supply chains.
- Explain DMAIC and the role of supplier quality management in a global network.
- Evaluate the strategic trade-offs between one highly scaled global plant and several regional plants.
Analytical / Application Questions- A process has design capacity of 12,000 units per month, effective capacity of 9,000 units and actual output of 7,650 units. Calculate utilization and efficiency, then interpret both results.
- Three sequential work centres have effective capacities of 150, 120 and 135 units per hour. Identify the bottleneck and recommend two actions that could increase system throughput without simply adding capacity everywhere.
- A global manufacturer is considering eliminating all component inventory under a JIT programme. Analyse the decision using lean principles, TOC, disruption risk, quality requirements and total network performance.
Multiple Choice Questions with AnswersQuestion 1A plant has design capacity of 10,000 units per month and actual output of 7,500 units. What is utilization? A. 65% B. 75% C. 80% D. 85% Correct Answer: B. 75% Question 2A process has effective capacity of 8,000 units and actual output of 7,200 units. What is efficiency? A. 72% B. 80% C. 90% D. 112.5% Correct Answer: C. 90% Question 3Which process is most appropriate for very high volume and very low variety? A. Project B. Job shop C. Batch D. Continuous flow Correct Answer: D. Continuous flow Question 4In Theory of Constraints, what should managers do first? A. Identify the system constraint B. Increase inventory everywhere C. Automate every process D. Maximize local utilization Correct Answer: A. Identify the system constraint Question 5Which condition is most essential for successful JIT? A. Large safety stocks of every item B. Stable processes and dependable replenishment C. Producing mainly for forecast regardless of demand D. Maximizing batch size Correct Answer: B. Stable processes and dependable replenishment Question 6Demand is 40 units per hour, lead time is 1.5 hours, safety factor is 25%, and container capacity is 20 units. How many containers are required after rounding upward? A. 2 B. 3 C. 4 D. 5 Correct Answer: C. 4 Question 7Which statement about Cₚ is correct? A. It measures only delivery reliability B. It measures potential capability assuming process centering C. It always accounts for process mean D. It is calculated without specification limits Correct Answer: B. It measures potential capability assuming process centering Question 8In DMAIC, which phase follows Measure? A. Define B. Analyze C. Improve D. Control Correct Answer: B. Analyze Question 9A sequence of work centres has capacities of 100, 80 and 120 units per hour. Before losses, maximum system flow is limited to: A. 80 units per hour B. 100 units per hour C. 120 units per hour D. 300 units per hour Correct Answer: A. 80 units per hour Question 10Which is an example of the bullwhip effect? A. A retailer shares point-of-sale data with suppliers B. Small customer-demand changes create larger upstream order fluctuations C. A plant reduces setup time D. A supplier improves process capability Correct Answer: B. Small customer-demand changes create larger upstream order fluctuations
|