Responsible International Business, Risk and Future ReadinessIntroductionInternational business creates value by connecting markets, technologies, capital, talent and natural resources across borders. It also distributes risks and impacts across societies that differ in legal systems, political institutions, economic capacity, cultural expectations and environmental vulnerability. A decision that appears commercially efficient may generate human-rights abuse in a supplier network, expose a firm to corruption liability, intensify climate risk, or undermine the legitimacy on which long-term market access depends. Responsible international business therefore is not a charitable supplement to strategy. It is the disciplined integration of ethical judgment, stakeholder accountability, environmental and social performance, legal compliance, risk management and organizational resilience into international decisions. The central managerial question is not simply, “Can the firm enter this market?” It is, “Can the firm create durable value in this market while respecting rights, managing externalities, and remaining resilient under uncertainty?” This chapter develops an integrated approach. It first examines ethical and stakeholder foundations, then connects ESG and sustainability to human rights and compliance. It next considers corruption, geopolitical, climate, health and systemic risks. Finally, it presents scenario planning, resilience practices and an illustrative international business case. Learning ObjectivesBy the end of this chapter, students should be able to: - Distinguish legal compliance, business ethics, corporate responsibility, ESG and sustainability.
- Apply stakeholder theory and ethical frameworks to international business decisions.
- Evaluate human-rights, environmental, corruption and supply-chain risks.
- Design governance and compliance systems that work across jurisdictions.
- Use risk assessment, scenarios and resilience planning under uncertainty.
- Critically assess ESG metrics, greenwashing, trade-offs and accountability.
- Integrate responsibility and risk considerations into an international business strategy.
1. Why Responsibility Is a Strategic CapabilityTraditional international strategy often emphasized market attractiveness, cost efficiency and competitive advantage. Contemporary strategy must also account for legitimacy, license to operate, stakeholder trust and exposure to non-financial disruption. Regulators, institutional investors, employees, consumers, lenders and local communities increasingly expect firms to demonstrate responsible conduct and credible evidence of performance. Responsibility has at least four strategic effects. First, it can protect value by reducing litigation, sanctions, operational disruption and reputational damage. Second, it can create value through resource efficiency, innovation, employee commitment and access to responsible investment. Third, it can improve decision quality by requiring managers to identify affected parties and long-term consequences. Fourth, it can strengthen resilience by diversifying suppliers, developing local relationships and anticipating regulatory change. Responsibility should not, however, be treated as a guarantee of profit or reputation. Sustainability investments can increase short-term costs; stakeholder interests may conflict; and public commitments can expose a company to criticism if performance is weak. Responsible strategy is consequently a governance problem involving trade-offs, evidence and accountability. 2. Core Concepts and Their Boundaries2.1 Ethics, law and responsibilityLaw establishes minimum enforceable standards. Ethics concerns principles of right conduct, including duties, fairness, honesty and avoidance of harm. Legal conduct is not always ethical: a firm may exploit a regulatory gap, use opaque tax structures, or rely on unsafe but technically permitted working conditions. Conversely, ethical expectations may exceed what local law requires. Corporate social responsibility (CSR) generally refers to an organization’s responsibilities toward society beyond narrow profit maximization. ESG is an analytical and reporting framework covering environmental, social and governance factors that may affect enterprise value or stakeholder outcomes. Sustainability concerns the capacity to meet present needs without undermining future generations’ ability to meet theirs. These concepts overlap but are not identical. ESG reporting, for example, may measure performance without ensuring that a firm has adopted a genuinely transformative sustainability strategy. 2.2 Stakeholder theoryStakeholder theory holds that a firm affects and depends on multiple groups, not only shareholders. Relevant stakeholders may include employees, customers, suppliers, communities, governments, investors, creditors, regulators, Indigenous peoples and future generations. A stakeholder analysis should examine: - Power: the ability to influence the firm;
- Legitimacy: the validity of a claim under law, ethics or social expectations;
- Urgency: the time sensitivity or severity of the claim;
- Vulnerability: the degree to which a group may suffer harm or lack alternatives.
Stakeholder theory does not mean that every demand must be accepted. It requires transparent reasoning about whose interests are affected, how conflicts are addressed and why a decision is justified. A community with limited political power may nevertheless have a strong legitimate claim, especially where environmental or human-rights harms are irreversible. 2.3 The triple bottom line and its limitsThe triple bottom line emphasizes people, planet and profit. It is useful because it counters the assumption that financial results are the only relevant outcome. However, simply listing three categories does not resolve conflicts. A project may create jobs while polluting water; a renewable-energy investment may require minerals extracted under poor labor conditions. Managers must therefore identify material impacts, establish thresholds, consult affected stakeholders and explain trade-offs. 3. Ethical Decision-Making in International ContextsInternational managers encounter cultural differences, institutional voids, conflicting laws and unequal bargaining power. Cultural relativism correctly warns against imposing one society’s customs without understanding context. It does not justify practices that violate fundamental rights. A sound approach combines contextual sensitivity with universal minimum standards, such as freedom from forced labor, physical abuse and discrimination. Three ethical perspectives are particularly useful: - Consequentialism: evaluates alternatives by their likely benefits and harms. It encourages impact assessment but may risk sacrificing minorities for aggregate gains.
- Deontology: emphasizes duties, rights and principles. It protects individuals from being treated merely as means, but may provide limited guidance when duties conflict.
- Justice and fairness: asks whether benefits, burdens, procedures and opportunities are distributed fairly. It is important where communities bear environmental costs while distant investors receive the gains.
A practical ethical process is: - Define the decision and affected parties.
- Gather facts, including information from vulnerable stakeholders.
- Identify applicable laws, rights and organizational commitments.
- Generate alternatives, including postponement or withdrawal.
- Test alternatives for harm, rights, fairness, transparency and reversibility.
- Decide, document the reasoning and assign accountability.
- Monitor outcomes and provide remedy where harm occurs.
This process should be institutionalized rather than left entirely to individual moral courage. 4. ESG, Sustainability and Human Rights4.1 ESG dimensionsEnvironmental issues include greenhouse-gas emissions, energy, water, biodiversity, pollution, waste and resource dependence. Social issues include occupational safety, labor standards, diversity, community effects, privacy, product safety and human rights. Governance includes board oversight, executive incentives, audit quality, tax conduct, political engagement, anti-corruption controls and transparency. ESG materiality can be considered in two ways. Financial materiality asks how an issue affects the firm’s value, cash flows, financing or risk. Impact materiality asks how the firm affects people and the environment. A double-materiality approach considers both directions. For international firms, materiality may differ by country: water use can be financially modest at headquarters but socially critical in a water-stressed operating region. 4.2 Human-rights due diligenceHuman-rights due diligence is a continuing process of identifying, preventing, mitigating and accounting for adverse impacts. It should cover the firm’s own operations, subsidiaries, contractors, suppliers, logistics providers and business relationships. A credible system normally includes: - a public policy commitment;
- risk mapping by geography, sector, product and affected population;
- meaningful consultation with potentially affected groups;
- prevention and mitigation measures;
- monitoring using qualitative and quantitative evidence;
- communication that is accessible and accurate;
- grievance mechanisms and access to remedy.
Audits alone are insufficient. Suppliers may coach workers, conceal subcontracting or treat audits as temporary inspections. Effective due diligence combines audits with worker interviews, purchasing-practice reform, traceability, local civil-society knowledge and corrective-action verification. The buyer must also examine whether its own price and delivery demands create unsafe conditions. 4.3 Climate and environmental responsibilityClimate risk has two broad forms. Physical risk arises from hazards such as floods, heat, drought, storms and sea-level rise. Transition risk arises from changing regulation, technology, consumer preferences, carbon prices and investor expectations. A company should assess both direct facilities and upstream and downstream dependencies. Environmental claims must be specific, evidence-based and bounded. “Carbon neutral,” “ethical,” or “sustainable” claims can mislead if they rely on uncertain offsets, omit major emissions or lack a credible baseline. Governance should require clear definitions, reliable data, independent assurance where appropriate and executive accountability for targets. 5. Compliance and Anti-CorruptionCompliance is the system through which an organization identifies legal obligations, controls conduct, detects violations, investigates concerns and improves continuously. It is broader than a code of conduct. An effective compliance program includes: - Risk-based assessment: identify countries, transactions, intermediaries and sectors with elevated exposure.
- Leadership commitment: boards and executives model expected behavior and allocate resources.
- Policies and controls: establish rules for gifts, hospitality, facilitation payments, conflicts, donations, procurement and third parties.
- Due diligence: screen agents, distributors, joint-venture partners and acquisition targets.
- Training and communication: tailor instruction to role and risk rather than relying on generic annual modules.
- Speak-up channels: provide confidential reporting and prohibit retaliation.
- Investigation and discipline: apply consistent, documented procedures.
- Testing and improvement: use data, audits and lessons learned to revise controls.
Anti-corruption programs must address the risk that a firm’s representative pays or offers an improper benefit to influence a public or commercial decision. Warning signs include unusually high commissions, vague services, requests for cash, undisclosed ownership, connections to officials, pressure to bypass procurement and incomplete records. Third-party risk is especially important because intermediaries may create liability and reputational exposure even when senior managers claim ignorance. A compliance program can fail through normalization of deviance: small exceptions become accepted practice, targets reward rule-breaking, and employees believe that revenue producers are untouchable. Senior-level accountability, realistic sales targets and independent compliance authority are therefore as important as written policies. 6. International Risk: From Hazard to ResilienceRisk management should distinguish hazard, exposure, vulnerability and consequence. A hazard is a potentially damaging event; exposure concerns what is located in its path; vulnerability concerns susceptibility; consequence concerns the resulting loss. This distinction prevents managers from treating risk as a vague country label. A basic risk-prioritization model is: Ri = Pi × Ii where Ri is the priority score for risk i, Pi is the estimated likelihood, and Ii is the estimated impact. The model assumes that likelihood and impact are represented on compatible scales and is useful for ranking, not for claiming precise probabilities. It can be extended with detectability, velocity or control effectiveness, but such extensions should be explicitly defined rather than presented as objective truth. Risk categories relevant to international business include: - Geopolitical risk: sanctions, conflict, expropriation, trade restrictions, diplomatic tensions and political violence.
- Macroeconomic and financial risk: inflation, exchange-rate volatility, interest rates, sovereign stress and capital controls.
- Operational and supply-chain risk: single-source dependence, logistics disruption, cyberattack, quality failures and labor disputes.
- Climate and environmental risk: physical hazards, resource scarcity and transition regulation.
- Health risk: pandemics, unsafe workplaces, health-system constraints and product contamination.
- Systemic risk: cascading failures in finance, infrastructure, technology, ecosystems or public institutions.
- Reputational and social risk: activism, misinformation, labor controversy and loss of stakeholder trust.
Resilience differs from redundancy. Redundancy duplicates capacity, such as multiple suppliers. Resilience is broader: it includes anticipation, absorption, adaptation, recovery and transformation. Excessive efficiency can create fragility when firms minimize inventory, supplier diversity and local capability. The appropriate design depends on the cost of disruption and the time required to recover. 7. Scenario Planning and Future ReadinessForecasts extrapolate from assumptions; scenarios explore plausible alternative futures. Scenario planning is valuable where uncertainty is deep and probabilities are unreliable. A robust process includes: - Define the focal decision and time horizon.
- Identify predetermined trends, such as demographic change or existing regulation.
- Identify critical uncertainties, such as conflict escalation or technology adoption.
- Construct a small set of internally coherent scenarios.
- Test strategy, operations and stakeholder impacts in each scenario.
- Identify early-warning indicators and trigger points.
- Select no-regret actions, contingent actions and options to preserve.
For example, a global manufacturer might examine scenarios combining high versus low geopolitical fragmentation with rapid versus slow climate-transition regulation. The purpose is not to predict which scenario will occur. It is to identify strategies that perform acceptably across several futures and to prepare decisions that can be activated as evidence changes. Future readiness also requires dynamic capabilities: sensing changes, seizing opportunities and transforming assets and routines. Digital tools and artificial intelligence can support supplier monitoring, anomaly detection, climate-risk mapping and scenario analysis. They cannot replace human judgment. AI systems may reproduce biased data, create false confidence, violate privacy or obscure accountability. Governance should require data provenance, human review, security, explainability appropriate to the decision and controls against automated discrimination. 8. Integrating Responsibility into Governance and StrategyResponsibility should be embedded in the strategy cycle rather than isolated in a sustainability report. The board should oversee material ethical, ESG and systemic risks; management should assign clear ownership; internal audit should test controls; and operational units should receive practical incentives and resources. A useful integration sequence is: - Purpose: define the value the firm seeks to create and the boundaries it will not cross.
- Materiality: identify significant financial and impact issues by market and value-chain stage.
- Objectives: establish measurable targets with baselines, time frames and responsible owners.
- Capital allocation: evaluate projects using financial returns alongside risk, rights and environmental criteria.
- Implementation: translate commitments into procurement, product design, hiring, logistics and partner requirements.
- Measurement: combine leading indicators, such as training completion and grievance resolution, with lagging indicators, such as injury rates and emissions.
- Assurance and disclosure: report limitations, negative results and methodology, not merely achievements.
- Remedy and learning: correct harm and revise systems when controls fail.
Metrics should be decision-useful rather than numerous. A reduction in reported grievances may indicate improvement—or fear of retaliation. A high supplier-audit pass rate may reflect weak audits. Managers must interpret indicators in context and investigate unexpected patterns. 9. Illustrative Case: Meridian Mobility’s Battery Supply ChainBackgroundMeridian Mobility, a fictional European electric-vehicle manufacturer, plans to enter a rapidly growing Southeast Asian market. Its strategy depends on batteries sourced through a global network involving mineral processors, cell manufacturers, logistics firms and local assembly partners. The market offers strong demand and government incentives, but reports indicate water stress near processing sites, possible labor-rights abuses in upstream mining, political instability around ports and inconsistent enforcement of anti-corruption rules. ProblemThe commercial team proposes rapid entry, a single low-cost battery supplier and local agents who can accelerate permits. The sustainability team warns that the proposed supplier cannot provide reliable mineral traceability. The compliance team identifies unexplained commissions requested by one agent. Climate analysis shows that flooding could close the principal port for several weeks, while heat could reduce factory productivity. Executives must decide whether to enter, delay, redesign the supply network or withdraw. AnalysisA narrow financial analysis favors rapid entry. An integrated analysis identifies at least five material risks: - Human-rights and environmental impacts in upstream mining and processing.
- Corruption exposure through the permitting agent.
- Concentration risk from one battery supplier and one port.
- Physical climate risk affecting logistics and production.
- Transition and reputational risk if sustainability claims cannot be verified.
Stakeholder mapping identifies workers, mining communities, local residents, customers, regulators, investors, employees and future generations. Vulnerable communities have limited bargaining power but high legitimacy because they may bear pollution and water costs. Approach and solutionMeridian adopts a staged entry rather than an unconditional launch. It requires the battery supplier to disclose sub-tier sources, permits independent worker and community engagement, and establishes corrective-action deadlines. It rejects the agent unless beneficial ownership, services, compensation and interactions with officials can be verified. A transparent tender and documented government engagement replace informal payments. The company qualifies a second battery supplier, contracts alternative ports and holds strategically justified inventory. It conducts facility-level flood and heat assessments and designs emergency procedures for workers. Contracts include human-rights expectations, audit access, whistleblowing protections and termination or remediation provisions. Meridian also changes purchasing practices: realistic delivery schedules and pricing reduce incentives for suppliers to conceal subcontracting or unsafe work. The board receives a dashboard containing supplier traceability, unresolved grievances, injury rates, emissions, water intensity, port-disruption indicators, third-party payments and corrective-action status. Public reporting distinguishes verified performance from commitments still in progress. OutcomeEntry occurs six months later and at higher initial cost. The staged approach reduces exposure to the questionable agent, improves supplier visibility and creates operational alternatives. During a subsequent port closure, production continues at reduced capacity rather than stopping completely. Meridian still faces difficult trade-offs, including the environmental impacts of battery production and the cost of maintaining redundancy. The case does not demonstrate that responsibility eliminates risk; it shows how responsible governance can improve strategic choices and recovery capacity. Learning points- Low cost is not the same as low total risk.
- Due diligence must reach beyond first-tier suppliers.
- Anti-corruption controls are part of market-entry strategy.
- Resilience requires options, not merely efficient forecasts.
- Stakeholder legitimacy matters even where affected groups lack power.
- Credible claims require evidence, boundaries and disclosure of uncertainty.
10. Challenges and Critical LimitationsResponsible international business faces several limitations. First, ESG ratings often disagree because providers use different definitions, data and weighting systems. Second, disclosure can become symbolic compliance, especially when reporting is disconnected from capital allocation and incentives. Third, supply-chain traceability may be technically or commercially difficult, particularly through informal production systems. Fourth, withdrawal from a high-risk market can reduce exposure but may also remove income and leverage for improvement; continued engagement can be constructive or can legitimize abuse. The appropriate choice depends on severity, influence, remedy prospects and stakeholder consultation. Fifth, global standards may conflict with local law or social expectations. Firms should respect legitimate local variation while maintaining non-negotiable protections against severe abuse. Sixth, resilience investments compete with short-term performance targets. Boards must make trade-offs explicit rather than transferring costs to workers, communities or future generations. Finally, no framework can eliminate uncertainty. Good governance creates learning, accountability and adaptive capacity rather than perfect prediction. Best-Practice ChecklistAn internationally responsible and future-ready firm should: - map impacts and dependencies across the full value chain;
- distinguish legal minimums from ethical responsibilities;
- assess financial materiality and impact materiality;
- consult affected and vulnerable stakeholders;
- conduct continuing human-rights and environmental due diligence;
- apply risk-based anti-corruption controls to third parties;
- protect whistleblowers and provide accessible remedy;
- test climate, geopolitical, health and cyber scenarios;
- avoid excessive dependence on one supplier, route or technology;
- align incentives, procurement and executive accountability with commitments;
- use transparent, decision-useful metrics;
- disclose uncertainty, failures and corrective action;
- review strategy as conditions and evidence change.
Chapter SummaryResponsible international business integrates ethics, stakeholder theory, ESG, sustainability, human rights, compliance and risk management into core strategic decisions. Law defines minimum obligations, while ethical responsibility requires attention to harm, rights, fairness and long-term consequences. Stakeholder analysis helps managers identify affected groups, including vulnerable communities whose interests may otherwise be ignored. ESG is most useful when linked to material decisions, reliable evidence and accountability. Human-rights due diligence must extend through business relationships and include prevention, monitoring, communication and remedy. Anti-corruption programs require leadership commitment, third-party controls, reporting channels, investigation and continuous improvement. International risk includes geopolitical, climate, health, operational, financial and systemic dimensions. Resilience depends on anticipation, absorption, adaptation and recovery, not only redundancy. Scenario planning supports decisions under deep uncertainty by testing strategies against plausible futures and identifying early-warning indicators. Future readiness also requires responsible use of technology and AI, with human oversight and clear accountability. The central managerial lesson is that responsibility and competitiveness need not be opposites. When embedded in governance, investment, procurement and operations, responsible conduct can protect legitimacy, improve decision quality and strengthen the organization’s capacity to create durable value under changing conditions. Key TermsEthics: Principles used to evaluate right and wrong conduct. Stakeholder theory: The view that firms have responsibilities to groups affected by and capable of affecting the organization. Corporate social responsibility: Organizational responsibility for impacts on society beyond narrow financial objectives. ESG: Environmental, social and governance factors used to assess organizational performance and risk. Sustainability: Meeting present needs without undermining future generations’ ability to meet theirs. Double materiality: Assessment of both how issues affect the firm and how the firm affects society and the environment. Human-rights due diligence: A continuing process of identifying, preventing, mitigating and accounting for human-rights impacts. Remedy: Action taken to correct or compensate for harm. Compliance: Systems for identifying obligations, controlling conduct, detecting breaches and improving performance. Anti-corruption: Policies and controls designed to prevent improper influence, bribery and related misconduct. Third-party risk: Exposure created by agents, suppliers, distributors, partners or intermediaries. Hazard: A potentially harmful event or condition. Exposure: The people, assets or activities located where a hazard may affect them. Vulnerability: Susceptibility to harm when exposed to a hazard. Resilience: The capacity to anticipate, absorb, adapt to and recover from disruption. Scenario planning: Exploration of plausible alternative futures to test strategies under uncertainty. Physical climate risk: Loss arising from climate hazards such as floods, heat or drought. Transition risk: Loss arising from changes toward a lower-carbon or otherwise transformed economy. Greenwashing: Misleading presentation of environmental or sustainability performance. Systemic risk: Risk of cascading disruption across interconnected systems. Review QuestionsShort Answer Questions- How do law, ethics and corporate responsibility differ?
- What are the main dimensions of ESG?
- Why are first-tier supplier audits insufficient for human-rights due diligence?
- Distinguish physical climate risk from transition risk.
- What is the purpose of scenario planning?
Long Answer Questions- Explain how stakeholder theory can improve international strategic decision-making, including its limitations.
- Discuss the components of an effective international anti-corruption compliance program.
- Evaluate the relationship between sustainability, ESG reporting and corporate strategy.
- Explain how resilience differs from efficiency and redundancy in global supply chains.
- Assess the ethical and managerial challenges of withdrawing from a high-risk market.
Analytical / Application Questions- A firm discovers that its lowest-cost supplier may use forced labor through an undisclosed subcontractor. Develop a decision process addressing due diligence, stakeholder impacts, remediation and sourcing alternatives.
- Design two scenarios for a multinational retailer facing geopolitical fragmentation and increasing climate-related disruption. Identify early-warning indicators and no-regret actions.
- Using the illustrative Meridian Mobility case, recommend a board-level dashboard containing six indicators. Justify how each indicator supports responsible strategy or resilience.
Multiple Choice Questions with AnswersQuestion 1Which statement best distinguishes ESG from sustainability? A. ESG is limited to environmental issues, while sustainability is limited to governance. B. ESG provides categories for assessing environmental, social and governance factors, while sustainability concerns long-term capacity to meet needs. C. ESG is a legal standard, while sustainability is always voluntary. D. ESG applies only to investors, while sustainability applies only to communities. Correct Answer: B. ESG provides categories for assessing environmental, social and governance factors, while sustainability concerns long-term capacity to meet needs. Question 2Which stakeholder characteristic is most directly concerned with a group’s susceptibility to harm and lack of alternatives? A. Power B. Urgency C. Vulnerability D. Legitimacy Correct Answer: C. Vulnerability Question 3Why are supplier audits alone insufficient for human-rights due diligence? A. Audits cannot identify any legal violations. B. Suppliers may conceal conditions or temporarily alter practices during inspections. C. Audits are prohibited in international business. D. Audits measure only financial performance. Correct Answer: B. Suppliers may conceal conditions or temporarily alter practices during inspections. Question 4In the risk-prioritization relationship Ri = Pi × Ii, what does Ii represent? A. The estimated impact of risk i B. The investment required for risk i C. The inspection frequency for risk i D. The information quality for risk i Correct Answer: A. The estimated impact of risk i Question 5Which is an example of transition risk? A. A flood damages a factory. B. A heat wave reduces worker productivity. C. A new carbon regulation makes an existing production process uneconomic. D. An earthquake disrupts a port. Correct Answer: C. A new carbon regulation makes an existing production process uneconomic. Question 6What is the primary purpose of scenario planning? A. To predict one certain future with precision. B. To eliminate all organizational risk. C. To test strategies against plausible alternative futures under uncertainty. D. To replace compliance assessments with forecasts. Correct Answer: C. To test strategies against plausible alternative futures under uncertainty. Question 7Which practice most directly reduces third-party corruption risk? A. Paying all intermediaries in cash for speed. B. Allowing agents to define their own services and fees. C. Conducting risk-based due diligence and verifying beneficial ownership and services. D. Avoiding written contracts. Correct Answer: C. Conducting risk-based due diligence and verifying beneficial ownership and services. Question 8What does double materiality examine? A. Only the effect of climate on share prices. B. Both how issues affect the firm and how the firm affects society and the environment. C. Two independent financial audits. D. Only the interests of shareholders and managers. Correct Answer: B. Both how issues affect the firm and how the firm affects society and the environment. Question 9Which action best demonstrates resilience rather than simple efficiency? A. Relying on one lowest-cost supplier. B. Eliminating all inventory buffers. C. Maintaining qualified alternative suppliers and logistics routes. D. Ignoring low-probability disruptions. Correct Answer: C. Maintaining qualified alternative suppliers and logistics routes. Question 10Why should AI-supported risk monitoring retain human oversight? A. AI cannot process any international data. B. Automated systems may reproduce bias, obscure accountability or generate false confidence. C. Human oversight guarantees that all predictions are correct. D. AI is legally prohibited from supporting risk analysis. Correct Answer: B. Automated systems may reproduce bias, obscure accountability or generate false confidence.
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