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Customer & Digital Analytics

Bachelors Program in Business Analytics

Explore Customer & Digital Analytics as part of Bachelors Program in Business Analytics. Read the syllabus and available chapters online.

Academic programmeBachelors Program in Business Analytics

LevelBachelor

Reading sections15

SourceLibrary syllabus and chapters

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Customer & Digital AnalyticsSyllabus

Foundations Of Customer And Digital AnalyticsChapter 1

Customer Journeys Funnels And Measurement FrameworksChapter 2

Customer And Digital Data FoundationsChapter 3

Descriptive Analytics And Performance ReportingChapter 4

Customer Segmentation Targeting And PersonasChapter 5

Customer Value Retention And Churn AnalyticsChapter 6

Voice Of The Customer And Experience AnalyticsChapter 7

Web Mobile And Product AnalyticsChapter 8

Digital Acquisition Content And Social AnalyticsChapter 9

Experimentation And Causal Decision MakingChapter 10

Predictive Customer Analytics And Machine LearningChapter 11

Personalization Crm And Ai Enabled EngagementChapter 12

Attribution Marketing Mix And Resource AllocationChapter 13

Ethics Privacy Governance And The Future Of Customer AnalyticsChapter 14