Basic Health Sciences & Epidemiology

Chapter 15
Digital Epidemiology, AI, Ethics and Future Health Security

Post Graduate Program in Health Care Management
Basic Health Sciences & Epidemiology   •   Post Graduate

Digital Epidemiology, AI, Ethics and Future Health Security

Introduction

Health systems increasingly generate and use data at the speed of social, biological and technological change. Electronic health records (EHRs), disease registries, laboratory information systems, mobile phones, wearable sensors, genomic platforms and telehealth services create opportunities to detect disease earlier, target interventions more precisely and maintain care during emergencies. At the same time, digital epidemiology introduces new sources of error and harm. Data may be incomplete, commercially controlled, poorly interoperable or collected for purposes other than population health. Artificial-intelligence (AI) systems may reproduce social inequalities, produce opaque recommendations or fail when disease patterns change.

Digital epidemiology is therefore not simply the use of computers in epidemiology. It is the systematic use of digitally generated, stored and analysed data to understand health events, guide interventions and evaluate outcomes. Its value depends on epidemiological reasoning, data governance, technical competence and ethical judgment. For health-care managers, the central challenge is to create systems that are useful, equitable, secure, explainable and resilient.

Learning Objectives

By the end of this chapter, the learner should be able to:

  1. Explain the epidemiological uses and limitations of EHRs, registries, interoperability, geospatial data, wearables, genomic surveillance and telehealth.
  2. Assess data quality, validity, representativeness and timeliness in digital health systems.
  3. Interpret the potential and limitations of AI-enabled prediction and precision public health.
  4. Identify privacy, cybersecurity, consent, governance and algorithmic-bias risks.
  5. Design managerial responses that strengthen pandemic preparedness, climate resilience and health-system security.
  6. Evaluate a digital-health intervention using epidemiological, ethical and implementation criteria.

1. From Conventional to Digital Epidemiology

Traditional epidemiology commonly relies on surveys, interviews, vital registration, laboratory reports and purposive surveillance. Digital epidemiology supplements these sources with continuously generated data. Examples include search queries, social-media activity, electronic prescriptions, ambulance dispatch records, syndromic surveillance feeds and connected-device measurements.

A useful distinction is between digitised data, digital data and data-driven decision systems. Digitised data are originally analogue records converted into electronic form. Digital data are generated electronically as part of routine activity, such as an EHR entry or smartwatch heart-rate measurement. A data-driven decision system combines data, algorithms, organisational rules and human action. The third category is the most consequential because it can alter access to care, resource allocation and clinical treatment.

Digital epidemiology supports four broad functions:

  • Detection: identifying unusual disease activity or emerging risks.
  • Description: characterising affected populations, places and time periods.
  • Prediction: estimating future events, such as admission or outbreak risk.
  • Evaluation: assessing whether policies and interventions improve outcomes.

Digital systems do not eliminate the core epidemiological problems of confounding, selection bias, measurement error and causal uncertainty. More data may increase precision without increasing validity. A large but systematically biased dataset can produce a highly confident wrong conclusion.

2. Electronic Health Records and Registries

An EHR is a longitudinal electronic record of health information generated across clinical encounters. It may include diagnoses, symptoms, medications, laboratory results, imaging reports, procedures, allergies, referrals and clinical notes. EHRs are primarily designed to support care, billing, communication and legal documentation; epidemiological use is often secondary.

A disease registry is an organised system that collects defined information about people with a particular disease, condition, exposure or intervention. Registries may be population-based, hospital-based or treatment-based. Cancer registries, immunisation registries and congenital-anomaly registries are common examples.

Epidemiological strengths

EHRs provide large volumes of longitudinal information and can support cohort construction, outcome monitoring, pharmacovigilance and service planning. They may reveal care gaps, such as low blood-pressure control among patients with hypertension. Registries often use standard case definitions and can provide more focused and consistent information than general-purpose EHRs.

Important limitations

Clinical records reflect care-seeking, clinician documentation and institutional coding practices rather than the complete occurrence of disease. Patients without access to care may be absent. A diagnosis code may represent a suspected condition, historical condition or billing requirement rather than a confirmed disease. Missingness is rarely random: data may be less complete for disadvantaged populations, facilities with fewer resources or patients receiving care outside the network.

A case definition should therefore specify the required evidence. For example, an operational definition of diabetes might require a diagnostic code plus a prescribed medication, a laboratory result or repeated documentation. Validation against chart review or an external reference standard is often necessary.

Data quality dimensions

DimensionMeaningExample question
CompletenessProportion of required information recordedAre pregnancy outcomes captured?
AccuracyAgreement with the true or accepted valueIs the diagnosis correctly coded?
ConsistencyAgreement across records and systemsAre dates and units compatible?
TimelinessSpeed of availability after occurrenceHow soon is a positive test reported?
ValidityAppropriateness of the measure for its intended useDoes the code identify active disease?
RepresentativenessSimilarity between observed and target populationAre rural patients included?

Missing data require explicit analysis. If missingness depends on observed variables, statistical adjustment may be possible. If missingness depends on unobserved health status or access barriers, correction is more difficult. Managers should not treat a complete database as synonymous with a complete population.

3. Interoperability and Health Information Exchange

Interoperability is the ability of systems to exchange, interpret and use information consistently. It has several layers:

  1. Technical interoperability: systems can transmit data.
  2. Syntactic interoperability: exchanged data follow a common structure.
  3. Semantic interoperability: terms have the same meaning across systems.
  4. Organisational interoperability: institutions agree on workflows, responsibilities and governance.

Standards such as HL7 FHIR, DICOM and controlled clinical terminologies can support exchange, but standards alone do not guarantee useful interoperability. A laboratory value without a unit, specimen type, collection time or reference range may be technically transmitted yet clinically unsafe.

Interoperability improves continuity of care, outbreak investigation and population-level analysis. It can reduce duplicate testing and enable rapid identification of patients exposed to a contaminated product. However, data linkage creates privacy risks and can propagate errors across multiple systems. A unique identifier may improve matching but also increase the consequences of unauthorised disclosure.

A robust implementation requires data dictionaries, identity matching rules, provenance records, validation checks, role-based access and an agreed process for correcting errors. Interoperability should be evaluated by the quality and safety of decisions enabled, not merely by the number of connected systems.

4. Geospatial Analytics and Precision Public Health

Geospatial epidemiology examines how health events vary by location and how environmental, social and service-related factors influence that variation. Geographic information systems (GIS) can map cases, estimate travel time to care, identify vaccination gaps and analyse exposure to air pollution, heat, flooding or vector habitat.

A key risk is ecological fallacy: assuming that an association observed for areas applies to every person in those areas. Conversely, small-area maps may create disclosure risks, especially for rare diseases. Maps can also stigmatise neighbourhoods if they display disease without showing structural determinants such as housing, employment, transport and access to care.

Spatial analysis should account for population denominators. A count of 100 cases means something different in a population of 1,000 than in a population of 1,000,000. A basic incidence rate is:

Incidence rate = New cases during a specified period ÷ Population at risk during that period

The numerator and denominator must refer to the same geographic area, time period and case definition. Rates may be standardised when populations differ in age or other characteristics. Spatial clustering may reflect true transmission, diagnostic concentration, reporting practices or differences in population density.

Precision public health applies detailed information about person, place, time, biology and social context to target interventions more effectively. It should not be confused with individualised medicine alone. Examples include directing mobile vaccination teams to underserved communities, tailoring heat warnings for older adults and prioritising vector control using environmental and case data. Precision must remain aligned with equity: targeting should reduce avoidable differences, not merely concentrate services where data are easiest to collect.

5. Wearables, Mobile Data and Telehealth

Wearable devices can measure heart rate, rhythm, activity, sleep, oxygen saturation and temperature. Mobile phones can contribute location, mobility or symptom data. These sources are valuable for continuous monitoring, but they are not automatically clinical-grade measurements. Device accuracy may vary with skin characteristics, movement, battery status, software updates and user behaviour.

Digital phenotyping—the analysis of behavioural and physiological signals to infer health states—raises concerns about consent and interpretation. A change in mobility may indicate illness, disability, employment change or loss of a phone rather than a specific diagnosis. Algorithms trained on highly engaged technology users may perform poorly in older, poorer or digitally excluded populations.

Telehealth includes video consultations, telephone care, remote monitoring and asynchronous messaging. Its benefits may include improved access, reduced travel and continuity during infectious-disease outbreaks. Its limitations include inability to perform physical examination, unequal broadband access, privacy in the home, fragmented documentation and professional-licensing constraints.

A telehealth programme should assess clinical safety, access, patient experience, continuity, cost and equity. Hybrid care is often preferable to treating telehealth as a universal substitute for in-person services. Managers should provide accessible alternatives, interpreter support, device assistance and clear escalation pathways for urgent conditions.

6. Genomic Surveillance

Genomic surveillance analyses pathogen genetic material to identify variants, transmission patterns and antimicrobial resistance. Sequencing can distinguish related outbreaks, identify mutations of concern and support vaccine or treatment policy. It is particularly valuable when combined with epidemiological information such as dates, locations, travel and exposure networks.

Genomic data are probabilistic evidence, not a complete transmission history. Sampling may be biased toward severe cases, particular hospitals or countries with greater sequencing capacity. A genetically similar sequence does not prove direct transmission, and a genetically different sequence does not always exclude epidemiological linkage because sampling is incomplete and mutation occurs over time.

Governance must address consent, cross-border data sharing, Indigenous and community rights, re-identification, benefit sharing and the risk of discrimination. Public-health laboratories need quality assurance, validated pipelines, secure data transfer and transparent reporting of uncertainty.

7. AI-Enabled Prediction and Decision Support

AI is a broad term covering computational methods that perform tasks associated with learning, classification, prediction or language processing. Machine learning systems estimate relationships from data rather than relying exclusively on explicitly programmed rules. Common applications include early-warning systems, image interpretation, readmission prediction, triage support and resource forecasting.

A prediction model estimates an outcome for a person or population; it does not necessarily identify a causal effect. A model predicting hospital admission may be useful for planning but cannot establish that a particular intervention will prevent admission.

Important performance concepts include:

  • Sensitivity: the proportion of truly positive cases correctly identified.
  • Specificity: the proportion of truly negative cases correctly identified.
  • Positive predictive value: the proportion of positive predictions that are truly positive.
  • Negative predictive value: the proportion of negative predictions that are truly negative.
  • Calibration: agreement between predicted probabilities and observed event frequencies.
  • Discrimination: ability to rank people with and without the outcome, often summarised by the area under the receiver operating characteristic curve.

For a binary test:

Sensitivity = True positives ÷ (True positives + False negatives)
Specificity = True negatives ÷ (True negatives + False positives)

Predictive values depend strongly on outcome prevalence. Suppose a screening tool is applied to 1,000 people when prevalence is 10%. There are 100 people with disease and 900 without disease. If sensitivity is 90% and specificity is 80%, the tool identifies 90 true positives and 180 false positives. Therefore:

Positive predictive value = 90 ÷ (90 + 180) = 0.333 ≈ 33.3%

The result demonstrates why a useful sensitivity and specificity may still produce many false positives in a low-prevalence population. Implementation decisions must consider confirmatory testing, consequences of error and subgroup performance.

Bias and fairness

Algorithmic bias can enter through unrepresentative training data, unequal measurement, inappropriate labels, proxy variables, historical discrimination or changes in clinical practice. Fairness is not a single technical property. Equal sensitivity across groups may conflict with equal positive predictive value when disease prevalence differs. A health organisation must decide which errors are most harmful and justify the chosen standard publicly.

Good practice includes subgroup validation, external validation, prospective evaluation, monitoring after deployment, clinician oversight, contestability and mechanisms for correction. “Human in the loop” is not sufficient if staff are pressured to accept the algorithm or cannot understand its limitations.

8. Privacy, Cybersecurity and Data Governance

Privacy concerns the appropriate control and use of information about individuals and groups. Confidentiality is the professional duty to protect information, while cybersecurity concerns protection against unauthorised access, alteration, disruption or destruction. These concepts overlap but are not identical.

A governance framework should define:

  • the purpose and lawful basis for data use;
  • data minimisation and retention periods;
  • access roles and authentication requirements;
  • consent and communication practices;
  • data-sharing agreements and secondary-use rules;
  • audit, incident response and breach notification;
  • individual rights to explanation, correction and appeal;
  • accountability for vendors and automated systems.

Security controls should include multi-factor authentication, encryption in transit and at rest, network segmentation, patch management, tested backups, least-privilege access, staff training, phishing resistance and incident-response exercises. Ransomware can become a patient-safety event when clinical systems are unavailable; cybersecurity is therefore part of clinical governance, not merely an information-technology concern.

De-identification reduces but does not eliminate risk. Combining supposedly anonymous data with location, dates or external datasets may permit re-identification. Aggregation, suppression, differential privacy or secure research environments may be appropriate depending on the use case. Ethical governance should also consider group harms, such as stigma affecting a community even when no individual is named.

9. Pandemic Preparedness, Climate Risk and Resilience

Future health security requires systems that can detect shocks, maintain essential services and learn from disruption. Digital surveillance can integrate laboratory results, emergency-department presentations, wastewater signals, mobility, climate observations and supply-chain data. Such integration can support early warning, but automated alerts require human investigation and transparent thresholds.

Climate change affects infectious disease distribution, heat illness, respiratory disease, food and water security, displacement and health-service demand. Health organisations should link climate and health data, develop heat and flood plans, protect power and communications, and identify populations requiring outreach. Predictive tools should be stress-tested under unusual conditions because historical data may not represent future climates.

Resilience has at least four dimensions:

  1. Absorptive capacity: continuing essential operations during a shock.
  2. Adaptive capacity: changing procedures as conditions evolve.
  3. Transformative capacity: redesigning systems when existing arrangements are inadequate.
  4. Equity: ensuring that recovery does not deepen existing disadvantage.

A resilient digital system needs interoperable backups, manual fallbacks, redundant communications, trained personnel, transparent command structures and exercises involving public-health, clinical, laboratory and community partners.

10. Applied Case: Illustrative Regional Respiratory-Outbreak System

Background

A fictional regional health authority serves urban and rural communities. It has fragmented EHRs, delayed laboratory reporting and limited genomic sequencing. During a previous respiratory outbreak, hospitals experienced sudden demand, while rural clinics lacked timely information.

Problem

The authority proposes an AI-enabled early-warning platform combining emergency-department symptoms, laboratory results, wastewater measurements, pharmacy sales, meteorological data and genomic sequences. Managers must determine whether the platform should be deployed and how risks will be controlled.

Analysis

The data sources differ in purpose, coverage and timeliness. Pharmacy sales may reflect stockpiling rather than illness. Wastewater signals are population-level and cannot identify individual cases. EHR data may underrepresent people who avoid formal care. Genomic sequencing is concentrated in larger hospitals. These limitations mean that the platform should generate an investigation signal, not declare an outbreak automatically.

The authority establishes a common data dictionary, records data provenance and evaluates completeness by facility and community. It creates a multidisciplinary review group including epidemiologists, clinicians, laboratory scientists, information-security staff, community representatives and legal advisers. The group defines alert thresholds, requires confirmation by independent indicators and documents uncertainty.

Approach and solution

The system uses a staged design:

  1. Secure data ingestion with role-based access and audit logs.
  2. Descriptive dashboards showing trends and missingness before prediction.
  3. A validated forecasting model tested prospectively across urban and rural sites.
  4. Subgroup performance review by age, sex, ethnicity, deprivation, disability and geography where legally and ethically appropriate.
  5. Human investigation of alerts and a documented appeal or correction process.
  6. Regular cybersecurity exercises and a manual operating procedure for system failure.

The authority communicates that the system supports, rather than replaces, public-health judgment. It publishes model purpose, data sources, known limitations and evaluation results. Community organisations help interpret alerts and design proportionate responses.

Outcome

In the first year, the platform detects several signals earlier than routine reporting, but only some represent genuine outbreaks. False alarms are reduced by requiring corroboration from laboratory or clinical data. The authority identifies that prediction performance is poorer in rural areas because of sparse data and changes its strategy to include targeted sentinel surveillance rather than relying solely on the model.

Learning points

The case demonstrates that digital epidemiology is an organisational capability, not simply a software purchase. Data quality, representativeness, governance, human interpretation and resilience determine whether technology improves health security. A model can be technically accurate overall yet unsafe if it performs poorly for populations with the greatest need.

11. Implementation Framework for Health-Care Managers

Before approving a digital epidemiology project, managers should ask:

  1. What decision will the data or model improve?
  2. Who is included, excluded or misclassified?
  3. What is the reference standard for validating outcomes?
  4. How timely, complete and accurate are the data?
  5. What harms may result from false positives, false negatives or misuse?
  6. Can the system be explained, audited and challenged?
  7. Are privacy, cybersecurity and retention controls proportionate?
  8. How will equity and subgroup performance be monitored?
  9. What happens when the system fails or produces an uncertain result?
  10. Who is accountable for action after an alert?

A useful evaluation combines technical, epidemiological, ethical and operational measures. These may include calibration, sensitivity, specificity, timeliness, workload, cost, patient outcomes, access, user trust, security incidents and distribution of benefits and harms. Evaluation should continue after implementation because populations, clinical practices, pathogens and technologies change.

Challenges and Limitations

Digital epidemiology may intensify surveillance without improving health if data are not connected to effective action. Commercial platforms can create dependency, restrict transparency or monetise sensitive information. Digital exclusion can widen inequalities. Automated systems may normalise questionable assumptions and shift responsibility away from decision-makers. Data abundance can encourage surveillance of low-value indicators while basic public-health infrastructure remains underfunded.

Ethical use requires proportionality: the public-health benefit should justify the intrusion and risk. Transparency must be meaningful rather than a technical document inaccessible to affected communities. Consent may be impractical in some urgent public-health contexts, but this does not remove the duties of necessity, legality, minimisation, security and accountability. Trust is an operational asset; once lost, participation in surveillance and care may decline.

Best-Practice Principles

  • Begin with a clearly defined health decision, not with available technology.
  • Use multiple data sources and investigate discordant findings.
  • Validate case definitions, measures and algorithms in the intended population.
  • Report missingness, uncertainty and subgroup performance.
  • Separate prediction from causal claims.
  • Build privacy and security into system design from the beginning.
  • Include affected communities in governance and evaluation.
  • Maintain human accountability and accessible routes for correction.
  • Use interoperable standards and document data provenance.
  • Plan for outages, cyberattacks, climate disruption and changing disease patterns.
  • Review systems continuously for drift, inequity and unintended consequences.

Chapter Summary

Digital epidemiology uses electronically generated data to detect, describe, predict and evaluate health events. EHRs and registries support longitudinal surveillance but are shaped by care access, documentation and coding practices. Interoperability requires technical, syntactic, semantic and organisational alignment. Geospatial analytics and precision public health can target interventions, but ecological fallacy, disclosure and unequal data coverage must be addressed.

Wearables and telehealth extend monitoring and access while introducing measurement, privacy and digital-exclusion challenges. Genomic surveillance strengthens variant and transmission investigation but depends on representative sampling and careful interpretation. AI can support prediction and decision-making, yet performance must be assessed through sensitivity, specificity, predictive values, calibration, discrimination, subgroup validation and post-deployment monitoring. Prediction does not establish causation.

Privacy, cybersecurity and governance are essential to patient safety and public trust. Future health security requires interoperable surveillance, climate-informed planning, genomic and laboratory capacity, resilient infrastructure and equitable community engagement. The central managerial responsibility is to ensure that digital systems remain valid, secure, explainable, accountable and connected to effective action.

Key Terms

Digital epidemiology: Use of digitally generated, stored or analysed data to understand and respond to health events.

Electronic health record: Longitudinal electronic record of information generated during health care.

Disease registry: Organised system containing defined information about people with a disease, exposure or intervention.

Interoperability: Capacity of systems to exchange, interpret and use information consistently.

Semantic interoperability: Agreement that exchanged data have the same meaning.

Geospatial epidemiology: Analysis of health events in relation to place and spatial determinants.

Ecological fallacy: Incorrectly applying group-level associations to individuals.

Precision public health: Use of detailed information to target population interventions effectively and equitably.

Wearable sensor: Body-worn device that records physiological or behavioural measures.

Telehealth: Delivery of health services through telecommunications technologies.

Genomic surveillance: Use of pathogen genetic information to monitor variants, transmission or resistance.

Machine learning: Computational approach that learns patterns from data for prediction or classification.

Calibration: Agreement between predicted probabilities and observed outcome frequencies.

Algorithmic bias: Systematic and unfair differences in algorithmic performance or impact.

Privacy: Appropriate control over information about persons or groups.

Cybersecurity: Protection of information systems against unauthorised access, alteration, disruption or destruction.

Data provenance: Record of where data originated and how they were processed.

Health-system resilience: Capacity to absorb, adapt to and transform during disruption.

Model drift: Reduction in model performance as populations, practices or environments change.

Future health security: Capacity to prevent, detect and respond to health threats while sustaining essential services.

Review Questions

Short Answer Questions

  1. Distinguish between an EHR and a disease registry.
  2. What are the four layers of interoperability?
  3. Define ecological fallacy and explain why it matters in GIS analysis.
  4. Why can predictive value change when disease prevalence changes?
  5. Identify three cybersecurity controls relevant to a hospital.

Long Answer Questions

  1. Critically evaluate the epidemiological strengths and limitations of EHR data.
  2. Explain how precision public health can improve equity and describe circumstances in which it may worsen inequity.
  3. Discuss the ethical and governance requirements for genomic surveillance.
  4. Compare telehealth and wearable monitoring as tools for population health management.
  5. Explain why AI model validation must include calibration, subgroup performance and post-deployment monitoring.

Analytical / Application Questions

  1. A screening algorithm has high sensitivity and moderate specificity but is used in a low-prevalence population. Analyse the likely consequences and recommend an implementation strategy.
  2. Design a governance framework for linking laboratory, EHR and genomic data during an outbreak, including privacy, access and accountability safeguards.
  3. A predictive model performs well in a metropolitan hospital but poorly in rural clinics. Diagnose possible causes and propose an evaluation and improvement plan.

Multiple Choice Questions with Answers

Question 1

Which feature most directly distinguishes a disease registry from a general electronic health record?

A. A registry collects defined information for a specified disease, exposure or intervention.

B. A registry can never contain laboratory results.

C. A registry is always maintained by a commercial company.

D. A registry records only information from emergency departments.

Correct Answer: A. A registry collects defined information for a specified disease, exposure or intervention.

Question 2

Which layer of interoperability ensures that two systems assign the same meaning to a clinical term?

A. Technical interoperability

B. Syntactic interoperability

C. Semantic interoperability

D. Organisational interoperability

Correct Answer: C. Semantic interoperability

Question 3

A screening test is applied to 1,000 people. Disease prevalence is 10%, sensitivity is 90% and specificity is 80%. What is the approximate positive predictive value?

A. 10.0%

B. 33.3%

C. 80.0%

D. 90.0%

Correct Answer: B. 33.3%

Question 4

Which statement about genomic surveillance is most accurate?

A. A genetically similar sequence always proves direct transmission.

B. Genomic data are unnecessary when routine case counts are available.

C. Genomic surveillance can identify variants and transmission patterns but depends on sampling and interpretation.

D. Genomic surveillance eliminates the need for epidemiological information.

Correct Answer: C. Genomic surveillance can identify variants and transmission patterns but depends on sampling and interpretation.

Question 5

What does calibration assess in a prediction model?

A. Whether predicted probabilities agree with observed event frequencies

B. Whether the model uses encrypted data

C. Whether all patients receive the same treatment

D. Whether the model has no false positives

Correct Answer: A. Whether predicted probabilities agree with observed event frequencies

Question 6

Which is an example of ecological fallacy?

A. Comparing two individuals with different laboratory results

B. Assuming that every person in a high-incidence neighbourhood has the same individual risk

C. Calculating a disease rate using a population denominator

D. Reviewing a patient’s longitudinal EHR

Correct Answer: B. Assuming that every person in a high-incidence neighbourhood has the same individual risk

Question 7

Why may an AI model become less reliable after deployment?

A. Because model drift can occur when populations, practices or environments change

B. Because larger datasets always reduce validity

C. Because encryption changes the disease prevalence

D. Because sensitivity and specificity are never useful measures

Correct Answer: A. Because model drift can occur when populations, practices or environments change

Question 8

Which measure is most directly associated with protection against unauthorised system access?

A. Multi-factor authentication

B. Increasing the number of dashboard colours

C. Removing all audit logs

D. Publishing individual patient records

Correct Answer: A. Multi-factor authentication

Question 9

Which principle is most appropriate when using sensitive health data for a public-health project?

A. Collect and retain all available data indefinitely

B. Use data only when the purpose, safeguards and proportionality are justified

C. Allow unrestricted access to improve innovation

D. Avoid documenting data sources to protect confidentiality

Correct Answer: B. Use data only when the purpose, safeguards and proportionality are justified

Question 10

A rural clinic model performs worse than a metropolitan model. What should managers do first?

A. Deploy it universally without further evaluation

B. Ignore rural performance because overall accuracy is acceptable

C. Investigate data quality, representativeness and subgroup performance before modification or deployment

D. Remove all human oversight

Correct Answer: C. Investigate data quality, representativeness and subgroup performance before modification or deployment

Basic Health Sciences & Epidemiology
Chapter 15 of 15