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Advertising & Integrated Marketing Communication
Diploma in Brand Management
Explore Advertising & Integrated Marketing Communication as part of Diploma in Brand Management. Read the syllabus and available chapters online.
Academic programmeDiploma in Brand Management
LevelDiploma
Reading sections15
SourceLibrary syllabus and chapters
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01
Advertising & Integrated Marketing CommunicationSyllabus
02Foundations Of Advertising And ImcChapter 1
03Communication Theory And Consumer ResponseChapter 2
04Brand Strategy Positioning And Communication ObjectivesChapter 3
05Audience Research Segmentation And Consumer InsightChapter 4
06The Imc Planning ProcessChapter 5
07Creative Strategy And Message DevelopmentChapter 6
08Advertising Media And Channel PlanningChapter 7
09Digital Social And Mobile CommunicationChapter 8
10Promotional Mix And Brand Contact IntegrationChapter 9
11Campaign Budgeting Execution And Agency ManagementChapter 10
12Measurement Analytics And Campaign OptimisationChapter 11
13Advertising Technology Data And Artificial IntelligenceChapter 12
14Ethics Law Privacy And Communication GovernanceChapter 13
15Global Imc Digital Transformation And Future TrendsChapter 14
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